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Logical Decisions - Classweb

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describe two alternatives: A, which is a truck with a single known<br />

resale value and B, which is a truck with a well-defined<br />

probability of getting one of two resale values.<br />

The dialogue for assessing the mid-preference level for resale<br />

value using the probability approach might go as follows<br />

(illustrated in Figure 9-6):<br />

Figure 9-6. Example of SUF assessment using probability approach<br />

Q1: The resale value range is from 40 to 70 percent<br />

of purchase price. Suppose you were thinking of<br />

buying a truck with the best levels on all of the<br />

Section 9 -- In Depth 9-23

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