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Logical Decisions - Classweb

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For an example of the mid-level splitting approach, consider the<br />

truck example used in the Tutorial. Suppose that the range of<br />

available horsepowers in the different trucks being considered is<br />

80 to 160. To establish the mid-preference point you might ask<br />

the following series of questions (illustrated in Figure 9-3):<br />

Figure 9-3. Example of SUF assessment process<br />

Q1: The range on power is from 80 hp to 160 hp.<br />

Suppose you are thinking of buying a truck with<br />

the best levels on all of the other measures,<br />

including price, but with only 80 hp. Call this truck<br />

A. Now suppose I tell you that I have found<br />

another truck that has 120 hp but still has the same<br />

levels on the other measures, including cost. Call<br />

Section 9 -- In Depth 9-17

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