Logical Decisions - Classweb

Alternative HD size Utility
Mail Order 1 20 MHZ 65 mb 0.149
Local 1 25 MHZ 80 mb 0.215
Regional 1 25 MHZ 100 mb 0.272
Local 1 33 MHZ 110 mb 0.364
In addition the endpoints for the range of the measure will be
assigned the following utilities:
Least preferred level 60 mb 0.0
Most preferred level 120 mb 1.0
These assignments result in the SUF curve shown in Figure 7-9.
Figure 7-9. Suf resulting from AHP SUF assessment example.
Common Units Using Direct Entry
The final method for converting to common units provided by
LDW is direct entry. In this method, you directly specify the
utility for each alternative. There is not necessarily any
connection between the levels of the alternatives and their utility.
For instance, you can assign different utilities to alternatives with
Section 7 -- Using LDW 2: Assessing 7-21