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Logical Decisions - Classweb

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properties dialog box can be selected. Then you will see an AHP<br />

matrix like the one in Figure 7-8. LDW will include only the<br />

alternatives you selected in the matrix. Complete the matrix<br />

assessments as described in the section above on Analytic<br />

Hierarchy Process.<br />

Figure 7-8. AHP matrix for AHP SUF example.<br />

When you have completed the assessment, click the "Done"<br />

button and LDW will compute a SUF curve based on the matrix.<br />

If the alternatives selected do not cover the entire range for the<br />

measure, LDW will assign zero to the least preferred level, and<br />

one to the most preferred level. Then LDW will assign the<br />

utilities computed from the AHP matrix to the levels associated<br />

with the alternatives. LDW will connect these points with straight<br />

lines.<br />

If the alternatives in the matrix cover the entire range for the<br />

active measure, LDW will expand the range for the utilities in the<br />

matrix so that the highest utility is one and the lowest is zero.<br />

LDW will modify the other utilities accordingly. LDW will then<br />

use these adjusted utilities to define points on a SUF curve. LDW<br />

will connect the points with straight lines.<br />

As an example, assume that the range for the HD size measure in<br />

Figure 7-8 is 60 to 120 mb (measuring the hard disk size in a<br />

computer buying decision). Also assume that the alternatives<br />

have the following levels on the HD size measure:<br />

Alternative HD size<br />

Mail Order 1 20 MHZ 65 mb<br />

Local 1 25 MHZ 80 mb<br />

Regional 1 25 MHZ 100 mb<br />

Local 1 33 MHZ 110 mb<br />

The utilities on the diagonal of the matrix will be assigned to<br />

measure levels as follows:<br />

7-20 Section 7 -- Using LDW 2: Assessing

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