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Zhengjia Liu - The University of Iowa

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Education<br />

• Ph.D. (Expected 2014) <strong>The</strong> <strong>University</strong> <strong>of</strong> <strong>Iowa</strong>. Journalism and Mass<br />

Communication. GPA:3.92<br />

<strong>Zhengjia</strong> <strong>Liu</strong><br />

E305 AJB <strong>Iowa</strong> City, IA, US 52242<br />

E-Mail: zhengjia-liu@uiowa.edu<br />

• M.S. 2010 <strong>Iowa</strong> State <strong>University</strong>. Journalism and Mass Communication. GPA: 3.96<br />

• B.L. 2008 Shanghai Maritime <strong>University</strong>. Law. GPA: 3.59/4.0, Rank: 3/165<br />

• Minor 2007 Fudan <strong>University</strong>. Journalism. GPA: 3.74 /4.0, Rank: 1/136<br />

Dissertation Topic<br />

• Title: Weibo “Prosumers:” Consumerism and Micro-blogging in China<br />

• Conceptual framework: cultural meaning <strong>of</strong> media text, field theory, consumerism<br />

• Methodology: e-ethnography (textual analysis, online observation, interview)<br />

• Advisor: Dr. Dan Berkowitz<br />

Publications/Presentations (*** Top Paper Award)<br />

• <strong>Liu</strong>, Z. & Rodriguez, L. (2012). Fashion magazines in the lives <strong>of</strong> Shanghai’s female<br />

college students: Psychological and sociological motives for uses and gratifications.<br />

Journal <strong>of</strong> Magazine and New Media, 13(2), 1-17.<br />

• <strong>Liu</strong>, Z. & Berkowitz, D. (2012). Apotheosizing Jobs, mythologizing America:<br />

Consumerism and the liberalist media in China, presented at 2012 Annual<br />

Conference, Association for Education in Journalism and Mass Communication,<br />

Critical and Cultural Studies Division, Chicago, IL.<br />

• <strong>Liu</strong>, Z. (2011). <strong>The</strong> story <strong>of</strong> Qi Shi Ma: Online discussion and community<br />

engagement in urban China, presented at 2011 Annual Conference, Association for<br />

Education in Journalism and Mass Communication, International Communication<br />

Division, St. Louis, MO.<br />

• <strong>Liu</strong>, Z., Prior-Miller, M. & Yan, J. (2011). Self-Schema-Persuasion Perspectives on<br />

Localization vs. Internationalization: A Case Study <strong>of</strong> ELLE China’s Editorial<br />

Strategies, presented at 2011 Annual Conference, Association for Education in<br />

Journalism and Mass Communication, Magazine Division, St. Louis, MO.***<br />

• <strong>Liu</strong>, Z. (2010). Fashion magazines in the lives <strong>of</strong> Shanghai’s female college students:<br />

Psychological and sociological motives for uses and gratifications, presented at


2010 Annual Conference, Association for Education in Journalism and Mass<br />

Communication, Magazine Division, Denver, CO.***<br />

• Rodriguez, L., & <strong>Liu</strong>, Z., (2009) Across media and across skills: convergence demand<br />

in journalism jobs, presented at 2009 Annual Conference, Association for Education<br />

in Journalism and Mass Communication, Internship and Career Division, Boston,<br />

MA.***<br />

Research Experience<br />

• Research Assistant in <strong>Iowa</strong> Water Sustainability project 2011/8-2012/5<br />

• Research Assistant in public relations and risk<br />

communication projects<br />

Teaching Experience<br />

• Teaching Assistant in Media Workshops <strong>of</strong> Publication<br />

Design<br />

• Teaching Assistant in Media Workshops <strong>of</strong> Web Basics<br />

Journalism<br />

Pr<strong>of</strong>essional Development<br />

• Invited Reviewer for Chinese Journal <strong>of</strong> Communication,<br />

special issue <strong>of</strong> telecommunication<br />

• Advisory Board Member <strong>of</strong> Journal <strong>of</strong> Communication<br />

Inquiry<br />

2009/8-2010/5<br />

2010/8 till now<br />

2010/8-12; 2012/8 till<br />

now<br />

2011/12<br />

2011/4-2012/6<br />

• Assistant Coordinator, Edelman Public Relations 2011/5-2011/8<br />

• Copywriter, DDB Worldwide Communications Group 2010/5-2010/8<br />

• Graphic editor, <strong>Iowa</strong> State <strong>University</strong> Television Weekly<br />

News<br />

2010/1-2010/5<br />

• Correspondent, Qianjiang Evening Newspaper 2004/6-2008/7<br />

• Intern Assistant Consulting, Hewitt Associates Consulting 2005/7-2006/3


Affiliations/Memberships<br />

• Association for Education in Journalism and Mass<br />

Communication<br />

• Kappa Tau Alpha National Advertising and Journalism and<br />

Mass Communication Honor Society<br />

2009/8 till now<br />

2010/5 till now<br />

• Shanghai Sunshine Love Volunteers 2006-2008<br />

Skills<br />

• Language: Mandarin, English, Cantonese, and basic French<br />

• S<strong>of</strong>tware: Adobe Photoshop, Adobe InDesign, Micros<strong>of</strong>t Office, SPSS, HTML, CSS,<br />

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