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ASF - 2002 annual report - Vinci

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■ “Liber-t Préférence”: intended<br />

for private individuals, this subscription<br />

is available as “Préférence 50”<br />

(1 free journey every 6, on journeys<br />

of less than 50 km maximum referenced<br />

by <strong>ASF</strong>), and “Préférence<br />

100” (for journeys of less than 100<br />

km, 11 journeys paid, the 12th<br />

being free). In partnership with the<br />

local authorities, Liber-t may also<br />

offer free trips in addition to those<br />

contained in the <strong>ASF</strong> offer.<br />

■ “Liber-t Entreprises”: a sliding<br />

scale of rates is proposed depending<br />

on the number of badges subscribed,<br />

billing à la carte, facilitating<br />

management flexibility.<br />

■ “Liber-t Océan”: developed on<br />

the Basque coast, it replaces the<br />

weekly tickets and the reduction<br />

cards by proposing to light vehicles<br />

(cars) an immediate reduction of<br />

30% on all journeys on the A63.<br />

Traffic evolution<br />

2001/<strong>2002</strong> (in km driven)<br />

Private cars: + 6.8%<br />

HGV : + 4,2%<br />

■ “ZAP”: this remote payment formula<br />

is suited to customers making<br />

journeys in urban areas such as<br />

home/work. It has been put together<br />

in partnership with the local<br />

authorities which assume the price<br />

reduction for subscribers jointly<br />

with <strong>ASF</strong>. The promotional offer is<br />

then based on a scale of reductions<br />

depending on the number of journeys<br />

made.<br />

Traffic and Tolls<br />

Customers are enthusiastic about the different kinds<br />

of subscriptions proposed by the Group.<br />

At the end of December <strong>2002</strong>, <strong>ASF</strong> had close to 105,000 remote payment<br />

subscribers who held some 140,000 telebadges. Nationally, the 700,000<br />

telebadges in existence generated more than 2,000,000 transactions per week<br />

on the motorway network, including one quarter on the <strong>ASF</strong> network alone.<br />

In <strong>2002</strong>, “Héliotis” gained close to 20,000 new subscribers. With almost<br />

110,000 subscribers at December 31, <strong>2002</strong>, all kinds of subscription counted<br />

together, ESCOTA’s subscriber customer base has increased by 16%<br />

compared to the same time the previous year.<br />

■ ESCOTA, for its part commercialises<br />

“Héliotis”, which apart from<br />

the advantages of “Liber-t”, offers<br />

motorists reductions from 5 to 25%.<br />

38-39

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