JCDA - Canadian Dental Association

I N T R O D U C I N G
PROMOTES HEALTHY GUMS BY REDUCING GINGIVITIS 2
In a clinical trial, the Oral-B CrossAction Vitalizer brush head design demonstrated
significant reductions in gingivitis after 4 and 6 weeks of product use 2
Gingivitis reduction (%)
12
10
8
6
4
2
7 oral care benefits
in 1 premium brush
for a cleaner †
mouth
R E M O V E S P L A Q U E
H E L P S R E D U C E G I N G I V I T I S
C L E A N S A L O N G T H E G U M L I N E
P O L I S H E S A W A Y S U R F A C E S T A I N S
S T I M U L A T E S G U M S
R E M O V E S O D O U R - C A U S I N G G E R M S
G E N T L E O N E N A M E L
Up to 90% of plaque in hard-to-reach places 1
Proven to significantly reduce gingivitis
after 4 and 6 weeks of use 2
With unique CrissCross ® bristles 2
With varying bristle textures 2
With outer gingival stimulators 2
With NEW tongue cleaner 2
With soft, end-rounded bristles 2
NEW Oral-B CrossAction PRO-HEALTH leverages the advanced brush head design
and bristle configuration of Oral-B ® CrossAction ® Vitalizer ®
4.86
10.42
1.27
5.73
3.68
11.03
4 weeks 6 weeks
5.23
0 Whole mouth Approximal Buccal Lingual
©2008 P&G 7363JUL18E OSDA08157
9.8
REMOVES HARD-TO-REACH PLAQUE 3,4
Clinical research showed that the Oral-B CrossAction Vitalizer
brush head provides significantly better approximal plaque removal
than three other toothbrushes 3,4
Plaque reduction (%)
100
90
80
70
60
50
40
30
20
10
0
88.1
62.1
Oral-B CrossAction Vitalizer
Crest ® SpinBrush Pro
90.1
79.3
Approximal
85.7
66.5
Oral-B ® CrossAction ®
Oral-B ® Advantage ®
† vs. a regular manual brush.
References: 1. Data on file, P&G; based on one-time brushing studies. 2. Data on file, P&G.
3. Sharma NC, et al., Am J Dent 2005;18:3-7 4. Sharma NC, et al., J Dent Res 2003;82: Abstr.1392