JCDA - Canadian Dental Association

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News & u p d a t E s Seniors’ Oral Health Emerges as Priority Issue at CDA Board Meeting The CDA Board of Directors held a planning session during its June meeting in St. Andrews-by-the-Sea, New Brunswick, to set short- and long-term directives for the Association. The newly identified strategic priorities can be summed up as “Strong Profession, United Community, Healthy Public.” Under this banner, the Board identified a streamlined list of CDA priorities and actions, and singled out issues that will take preced- ence during the future allocation of resources. A significant outcome of the meeting was identifying access to care for seniors as the key government relations issue for the coming year. As such, the Board directed CDA staff to facilitate coordinated action with corporate members and stakeholders on this issue. Seniors’ oral health was front and centre at the meeting as the Board accepted the Report on Seniors’ Oral Health Care — a document prepared by CDA’s Seniors’ Task Force under the guidance of the Committee on Clinical and Scientific Affairs. The Board noted the comprehensiveness and quality of the report and pledged to prioritize its recommendations. Among other noteworthy agenda items, the Board received the final report of the Relationships and Communications project team — one of the special project teams created by CDA in August 2007. The team’s report outlined 6 key recommendations, including establishing protocols to maximize the efficiency and effectiveness of CDA’s communications efforts, both internally and externally. This will occur under the direction of Mr. Claude Paul Boivin, the new CDA execu- tive director. The Board asked that one additional recommendation be added to the list, that of regularly monitoring relationships and communications in the future. a CDA Public Education Program Update: Summer Oral Health Insert CDA, in collaboration with the provincial dental associations, produced a 9-page oral health insert in the summer issue of Canadian Health and Lifestyle magazine. Featuring interviews with CDA president Dr. Deborah Stymiest, as well as Dr. Joel Antel, chair of the Communications Committee of the Manitoba Dental Association, Dr. Alastair Nicoll, president of the British Columbia Dental Association, and Dr. Larry Levin, president of the Ontario Dental Association, the insert focused on oral cancer, dental anxiety, the risks of oral jewelry, and the cause and prevention of tooth decay and dental erosion. Canadian Health and Lifestyle is a quarterly publication circulated across Canada to all Rexall pharmacies and high-volume health practitioner waiting rooms, including dentists and physicians, and has a readership of more than 2 million. The ongoing key messages of CDA’s Public Education Program (PEP) are the promotion of the primacy and role of the dentist, the value of regular dental care, the importance of a healthy mouth for a healthy body, and the value of the CDA Seal of Recognition. Key messages on oral cancer have also been developed for 2008 and are being communicated to Canadians through various year-round campaigns, including National Oral Health Month. TM The oral health insert can be viewed online at: www.healthandlifestyle.ca/ Health/Dental/Oral_Health.aspx CDA’s PEP is also continuing the expansion of the Patient Information Brochures series to include 8 more titles scheduled for release by the end of the year. a JCDA • www.cda-adc.ca/jcda • September 2008, Vol. 74, No. 7 • 579
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Page 29 and 30: Surveillance Spotlight... --- News
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Page 35 and 36: Build Patient Confidence and Trust
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Professional i s s u E s Blended Le
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