Sales and Marketing Guide. - Intel
Sales and Marketing Guide. - Intel
Sales and Marketing Guide. - Intel
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What matters to customers buying a new PC?<br />
Processor speed is the top purchase decision for customers.<br />
They judge the performance of a PC by its processor.<br />
What’s responsible for Better Performance<br />
Microprocessor 1 71%<br />
Memory Size 17%<br />
Internet Connection<br />
Speed<br />
Graphics 1%<br />
5%<br />
• The processor is the “brain” of the PC.<br />
• It’s what matters most to customers.<br />
SOURCE: <strong>Intel</strong> Q3 2008 NHM Messaging Study (US, Germany, PRC). 1 Microprocessor includes related aspects<br />
such as Multiple Cores, GHz, Multiple Threads, Cache <strong>and</strong> FSB<br />
New <strong>Intel</strong>® 2010 Core Family Product Strategy.<br />
Value proposition.<br />
Processor Feature<br />
3 4<br />
Best<br />
Better<br />
Good<br />
Ultimate smart<br />
Smart. With a<br />
speed boost<br />
Start smart<br />
• All new <strong>Intel</strong> Core i3, i5 <strong>and</strong> i7 processors.<br />
• Extreme performance<br />
• <strong>Intel</strong> Turbo Boost<br />
Technology<br />
• <strong>Intel</strong> Hyper-Threading<br />
Technology<br />
• <strong>Intel</strong> Turbo Boost<br />
Technology<br />
• <strong>Intel</strong> Hyper-Threading<br />
Technology<br />
• <strong>Intel</strong> HD Graphics<br />
• <strong>Intel</strong> Hyper-Threading<br />
Technology<br />
• <strong>Intel</strong> HD Graphics<br />
• Same processor br<strong>and</strong>s for notebook <strong>and</strong> desktop.<br />
• All products are new <strong>and</strong> all in the<br />
“performance” segment.
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