Sales and Marketing Guide. - Intel
Sales and Marketing Guide. - Intel Sales and Marketing Guide. - Intel
Sales and Marketing Guide. NEW FOR 2010
- Page 2 and 3: Contents 1-2. Intel’s biggest lau
- Page 4 and 5: What matters to customers buying a
- Page 6 and 7: What makes the all new 2010 Intel®
- Page 8 and 9: What makes the all new 2010 Intel®
- Page 10 and 11: Desktop Processor features to empha
- Page 12 and 13: Step by step guide on how to advert
- Page 14 and 15: Where do I go for training for me a
- Page 16: FAQ’s. Question: What’s the dif
<strong>Sales</strong> <strong>and</strong> <strong>Marketing</strong> <strong>Guide</strong>.<br />
NEW FOR 2010
Contents<br />
1-2. <strong>Intel</strong>’s biggest launch in 5 years.<br />
3. What matters to customers buying a new PC?<br />
4. New <strong>Intel</strong>® 2010 Core Processor family product strategy.<br />
5. Where does new <strong>Intel</strong> Core Processor family fit into my PC range?<br />
6. What makes the all new 2010 <strong>Intel</strong> Core Processor family special?<br />
7-8. What makes the all new 2010 <strong>Intel</strong> Core Processor family special?<br />
- <strong>Intel</strong> Turbo Boost Technology.<br />
9-10. What makes the all new 2010 <strong>Intel</strong> Core Processor family special?<br />
- <strong>Intel</strong> Hyper-Threading Technology.<br />
11-12. What makes the all new 2010 <strong>Intel</strong> Core Processor family special?<br />
- <strong>Intel</strong> HD Graphics.<br />
13. What is the performance like? - Desktop.<br />
14. What is the performance like? - Notebook.<br />
15. Desktop processor features to emphasize with your customers.<br />
16. Notebook processor features to emphasize with your customers.<br />
17. Visual representation of the huge performance benefits.<br />
18. Hyper-Threading Technology.<br />
19. Step by step guide on how to advertise <strong>and</strong> sell the benefits.<br />
20. How to advertise <strong>Intel</strong>® HD Graphics.<br />
21. Product-specific Guidance.<br />
22. How to advertise <strong>Intel</strong> Turbo Boost Technology.<br />
23. Where do I go for training for me <strong>and</strong> for my staff?<br />
24. Where do I go to find marketing support <strong>and</strong> collaterals?<br />
25. <strong>Marketing</strong> ideas for SMBs, helping you to spread the word.<br />
26-29. FAQ’s.
<strong>Intel</strong>’s biggest launch in 5 years.<br />
Smarter processors that automatically deliver extra performance<br />
whenever customers need it.<br />
Now available in three performance levels.<br />
NEW FOR 2010<br />
SMART PERFORMANCE<br />
STARTS HERE<br />
SMART PERFORMANCE<br />
WITH A SPEED BOOST<br />
• All computers are not created equal.<br />
ULTIMATE SMART<br />
PERFORMANCE<br />
• For the first time, there’s a new family of processors.<br />
• Not just faster. Smarter.<br />
1 2
What matters to customers buying a new PC?<br />
Processor speed is the top purchase decision for customers.<br />
They judge the performance of a PC by its processor.<br />
What’s responsible for Better Performance<br />
Microprocessor 1 71%<br />
Memory Size 17%<br />
Internet Connection<br />
Speed<br />
Graphics 1%<br />
5%<br />
• The processor is the “brain” of the PC.<br />
• It’s what matters most to customers.<br />
SOURCE: <strong>Intel</strong> Q3 2008 NHM Messaging Study (US, Germany, PRC). 1 Microprocessor includes related aspects<br />
such as Multiple Cores, GHz, Multiple Threads, Cache <strong>and</strong> FSB<br />
New <strong>Intel</strong>® 2010 Core Family Product Strategy.<br />
Value proposition.<br />
Processor Feature<br />
3 4<br />
Best<br />
Better<br />
Good<br />
Ultimate smart<br />
Smart. With a<br />
speed boost<br />
Start smart<br />
• All new <strong>Intel</strong> Core i3, i5 <strong>and</strong> i7 processors.<br />
• Extreme performance<br />
• <strong>Intel</strong> Turbo Boost<br />
Technology<br />
• <strong>Intel</strong> Hyper-Threading<br />
Technology<br />
• <strong>Intel</strong> Turbo Boost<br />
Technology<br />
• <strong>Intel</strong> Hyper-Threading<br />
Technology<br />
• <strong>Intel</strong> HD Graphics<br />
• <strong>Intel</strong> Hyper-Threading<br />
Technology<br />
• <strong>Intel</strong> HD Graphics<br />
• Same processor br<strong>and</strong>s for notebook <strong>and</strong> desktop.<br />
• All products are new <strong>and</strong> all in the<br />
“performance” segment.
Where does the all new <strong>Intel</strong>® Core Processor<br />
family fit into my PC range?<br />
Best<br />
Better<br />
Good<br />
Classic<br />
Basic<br />
Netbook<br />
Ultimate Smart<br />
Smart. With a speed boost<br />
Start Smart<br />
<strong>Intel</strong>’s classic processor<br />
Entry level processing<br />
Providing the Internet<br />
on small devices<br />
What makes the all new 2010 <strong>Intel</strong>®<br />
Core Processor family special?<br />
Not just faster. Smarter.<br />
Smart technology:<br />
1. <strong>Intel</strong>® Turbo Boost Technology 1<br />
2. <strong>Intel</strong>® Hyper-Threading Technology 2<br />
3. <strong>Intel</strong>® HD Graphics Technology 3<br />
Smart speed:<br />
Get more done faster with processors<br />
that are built for multitasking.<br />
Smart investment:<br />
Adapts to customer needs now<br />
<strong>and</strong> down the road.<br />
• Recommend that your customers buy their next PC<br />
one size smarter.<br />
• Recommend the all new 2010 <strong>Intel</strong> Core<br />
Processor family.<br />
1 <strong>Intel</strong>® Turbo Boost Technology not available on <strong>Intel</strong>® Core i3 processors<br />
2 <strong>Intel</strong>® Hyper-Threading Technology not available on <strong>Intel</strong>® Core i5-750 processor<br />
3 <strong>Intel</strong>® HD Graphics Technology is available on select models<br />
5 6
What makes the all new 2010 <strong>Intel</strong>® Core Processor family special?<br />
1. <strong>Intel</strong>® Turbo Boost Technology. 1<br />
What is it?<br />
<strong>Intel</strong> Turbo Boost Technology is one of the many exciting new features that <strong>Intel</strong><br />
has built into latest-generation <strong>Intel</strong>® micro architecture. It automatically allows<br />
processor cores to run faster than the base operating frequency<br />
(Ghz) when you need it most.<br />
Featured on 1 :<br />
Previous Generation<br />
without Turbo<br />
Base<br />
frequency {<br />
<strong>Intel</strong>® Core i5 <strong>and</strong> Core i7 processors<br />
with Turbo<br />
Increased<br />
core frequency {<br />
Base<br />
frequency<br />
{<br />
Up to<br />
3.6 Ghz<br />
Single-Threaded Workload < TDP<br />
Near zero power for inactive cores<br />
1 <strong>Intel</strong>® Turbo Boost Technology not available on <strong>Intel</strong>® Core i3 processors<br />
Up to<br />
3.46 Ghz<br />
Lightly-Threaded Workload < TDP<br />
Highly Threaded Workload < TDP<br />
Up to<br />
3.2 Ghz<br />
Like a modern sports car, where the car can deliver power <strong>and</strong> traction to the<br />
wheels where they’re needed, <strong>Intel</strong> Turbo Boost Technology 1 automatically<br />
speeds up the processor when the PC needs extra performance.<br />
• <strong>Intel</strong> Turbo Boost Technology 1 boosts performance<br />
by increasing core frequency to meet the<br />
user’s dem<strong>and</strong>s.<br />
7 8
What makes the all new 2010 <strong>Intel</strong>® Core Processor family special?<br />
2. <strong>Intel</strong> Hyper-Threading Technology. 1<br />
What is it?<br />
The all new 2010 <strong>Intel</strong> Core Processor Family featuring <strong>Intel</strong> Hyper-Threading<br />
Technology enables each core to run two threads at the same time so customers<br />
can get more done in less time.<br />
Featured on 1 :<br />
1 <strong>Intel</strong>® Hyper-Threading Technology not available on <strong>Intel</strong>® Core i5-750 processor<br />
Like toasting two pieces of bread in a two-slot toaster instead of using a<br />
single-slot toaster twice, you can get more done in the same amount of time.<br />
• Gives customers 4-way (<strong>and</strong> 8-way) multitask<br />
processing that allows each core of the processor<br />
to work on two tasks at the same time.<br />
9 10
What makes the all new 2010 <strong>Intel</strong>® Core Processor family special?<br />
3. <strong>Intel</strong> HD Graphics. 1<br />
What is it?<br />
<strong>Intel</strong> HD Graphics are built right into the CPU, saving space <strong>and</strong> improving energy<br />
efficiency. <strong>Intel</strong> HD Graphics deliver incredible performance for mainstream<br />
computing — including watching HD videos — so they also help<br />
most customers save money.<br />
• Great media performance<br />
• Outst<strong>and</strong>ing Blu-ray Disc* <strong>and</strong> high-definition playback<br />
• High-quality Microsoft* Windows* 7 experience<br />
• Rich, stunning 3-D experience<br />
Featured on 1 :<br />
1 <strong>Intel</strong> HD Graphics Technology is available on selected models. For <strong>Intel</strong> Core i7, this is available on<br />
Processor 600M* Other names <strong>and</strong> br<strong>and</strong>s may be claimed as the property of others.<br />
The advantage of <strong>Intel</strong> HD Graphics Technology is similar to using a mini<br />
camcorder instead of a professional camera. It still makes great video, but it’s<br />
much lighter, requires less power <strong>and</strong> is more practical for truly amazing scenes<br />
that cannot be captured with a single image.<br />
• <strong>Intel</strong> HD Graphics for stunning visual performance,<br />
sharper images, richer color, <strong>and</strong> life-like audio<br />
<strong>and</strong> video.<br />
11 12
What is the performance like?<br />
The new 2010 <strong>Intel</strong>® Core i5 Desktop Processor.<br />
Agile<br />
Multitasking1 47%<br />
FASTER<br />
Content<br />
Creation<br />
68%<br />
FASTER<br />
2<br />
Accelerated<br />
Productivity<br />
25%<br />
FASTER<br />
3<br />
<strong>Intel</strong>® Core i5-650 processor vs. <strong>Intel</strong>® Pentium® G6950 processor<br />
<strong>Intel</strong>® Core i5 Desktop processors.<br />
Not just faster. Smarter.<br />
Agile<br />
Multitasking1 61%<br />
FASTER<br />
Content<br />
Creation<br />
42%<br />
FASTER<br />
2<br />
Badge to badge comparison<br />
Accelerated<br />
Productivity<br />
25%<br />
FASTER<br />
3<br />
<strong>Intel</strong>® Core i5-650 processor vs. <strong>Intel</strong>® Core2 Duo processor E8400<br />
<strong>Intel</strong>® Core i5 Desktop processors.<br />
Not just faster. Smarter.<br />
1 Multitasking based on PCMark* Vantage Overall Score (32 bit)<br />
2 Content Creation based on <strong>Intel</strong>® HDXPRT 2009 Edit Video sub score<br />
Gen vs Gen-1 comparison<br />
What is the performance like?<br />
The new 2010 <strong>Intel</strong>® Core i5 Notebook Processor.<br />
Agile<br />
Multitasking1 52%<br />
FASTER<br />
Content<br />
Creation<br />
2X<br />
FASTER<br />
2<br />
Accelerated<br />
Productivity<br />
43%<br />
FASTER<br />
3<br />
<strong>Intel</strong>® Core i5-430 processor vs. <strong>Intel</strong>® Pentium® T4400 processor<br />
<strong>Intel</strong>® Core i5 Notebook processors.<br />
Not just faster. Smarter.<br />
Agile<br />
Multitasking1 34%<br />
FASTER<br />
Content<br />
Creation<br />
42%<br />
FASTER<br />
2<br />
Badge to badge comparison<br />
Accelerated<br />
Productivity<br />
20%<br />
FASTER<br />
3<br />
<strong>Intel</strong>® Core i5-430m Mobile processor vs. <strong>Intel</strong>® Core2 Duo processor P7550<br />
<strong>Intel</strong>® Core i5 Notebook processors.<br />
Not just faster. Smarter.<br />
1 Multitasking based on PCMark* Vantage Overall Score (32 bit)<br />
2 Content Creation based on <strong>Intel</strong>® HDXPRT 2009 Edit Video sub score<br />
Gen vs Gen-1 comparison<br />
3 Accelerated Productivity based on SYSmark* 2007<br />
3 Accelerated Productivity based on SYSmark* 2007<br />
13 14
Desktop Processor features to emphasize<br />
with your customers.<br />
Processor Family<br />
Ultimate smart<br />
performance<br />
Smart performance<br />
with a speed boost<br />
Smart performance<br />
starts here<br />
Classic processor<br />
from <strong>Intel</strong><br />
Entry level<br />
processor from <strong>Intel</strong><br />
Number<br />
of cores<br />
4 or 6<br />
2 or 4<br />
2<br />
2<br />
1 or 2<br />
Maximum<br />
Clock Speed<br />
Up to<br />
3.20 GHz<br />
Up to<br />
3.46 GHz<br />
Up to<br />
3.20 GHz<br />
Up to<br />
2.93 GHz<br />
Up to<br />
2.60 GHz<br />
with <strong>Intel</strong>®<br />
TURBO<br />
BOOST<br />
Technology<br />
Up to<br />
3.60 GHz<br />
Up to<br />
3.73 GHz<br />
<strong>Intel</strong>® Hyper-<br />
Threading<br />
Technology<br />
HD<br />
with<br />
<strong>Intel</strong><br />
Graphics * Graphics *<br />
with<br />
<strong>Intel</strong> ®<br />
*<br />
*Only on<br />
G6950<br />
Maximum Total<br />
Cache<br />
Up to 12 MB<br />
Up to 8 MB<br />
Up to 4 MB<br />
Up to 3 MB<br />
Up to 2 MB<br />
Notebook Processor features to emphasize<br />
with your customers.<br />
Processor Family<br />
Ultimate smart<br />
performance<br />
Smart performance<br />
with a speed boost<br />
Smart performance<br />
starts here<br />
Classic processor<br />
from <strong>Intel</strong><br />
Entry level<br />
processor from <strong>Intel</strong><br />
15 16<br />
Number<br />
of cores<br />
2 or 4<br />
2<br />
2<br />
2<br />
1 or 2<br />
Maximum<br />
Clock Speed<br />
Up to<br />
2.80 GHz<br />
Up to<br />
2.66 GHz<br />
Up to<br />
2.4 GHz<br />
Up to<br />
2.30 GHz<br />
Up to<br />
2.30 GHz<br />
with <strong>Intel</strong>®<br />
TURBO<br />
BOOST<br />
Technology<br />
Up to<br />
3.46 GHz<br />
Up to<br />
3.33 GHz<br />
<strong>Intel</strong>® Hyper-<br />
Threading<br />
Technology<br />
*<br />
HD<br />
with<br />
<strong>Intel</strong><br />
Graphics * Graphics *<br />
with<br />
<strong>Intel</strong> ®<br />
Maximum Total<br />
Cache<br />
Up to 8 MB<br />
Up to 3 MB<br />
Up to 3 MB<br />
Up to 2 MB<br />
Up to 1 MB<br />
Only available on the <strong>Intel</strong> Core i7 Processor 600M<br />
*<br />
*Only on<br />
Select Models<br />
*<br />
*Only on P6000<br />
*<br />
*Only on P4500<br />
• <strong>Intel</strong> offers a processor that’s great for every type<br />
of customer.<br />
• Recommend the all new 2010 <strong>Intel</strong> Core Processor family<br />
for customers looking for smart speed <strong>and</strong> a<br />
smart investment.
For a visual representation of the huge<br />
performance benefits, download one of<br />
the compelling demos on<br />
intel.com.au/letstalkbusiness.<br />
<strong>Intel</strong>® Hyper-threading Technology.<br />
A visual comparison.<br />
• Easy shop floor demo to promote sell up.<br />
View by pressing:<br />
CTRL + ALT + DEL<br />
17 18
Step by step guide on how to advertise <strong>and</strong><br />
sell the benefits.<br />
How to advertise <strong>Intel</strong>® HD Graphics.<br />
Reference Chart for advertised Graphics Memory.<br />
Catalogue Examples<br />
Operating System System RAM<br />
Windows Vista<br />
Windows 7<br />
<strong>Intel</strong>® Core i5-540 processor 2.53GHz<br />
with Turbo Boost up to 3.06 GHz<br />
Up to 783MB <strong>Intel</strong> HD Graphics<br />
2GB RAM / 250 GB HDD<br />
<strong>Intel</strong> Core i3 -330M processor 2.53 GHz<br />
Up to 783 MB <strong>Intel</strong> HD Graphics<br />
2GB RAM / 250 GB HDD<br />
19 20<br />
1GB<br />
287MB<br />
271MB<br />
2GB<br />
829MB<br />
783MB<br />
3GB<br />
1.3GB<br />
1.3GB<br />
4GB<br />
1.7GB<br />
1.7GB<br />
<strong>Intel</strong>® Core Processor Family with <strong>Intel</strong>® HD Graphics
Product-specific guidance.<br />
Desktop Mobile<br />
<strong>Intel</strong>® Core i7 processor 900, no <strong>Intel</strong>® HD Graphics<br />
<strong>Intel</strong>® Core i7 processor 800, no <strong>Intel</strong>® HD Graphics<br />
DO NOT USE GRAPHICS MESSAGING<br />
<strong>Intel</strong>® Core i5 processor 700 no <strong>Intel</strong>® HD Graphics<br />
<strong>Intel</strong>® Core i5 processor 600 has <strong>Intel</strong>® HD Graphics<br />
USE GRAPHICS MESSAGING<br />
(unless product specific asset)<br />
<strong>Intel</strong>® Core i3 processor 500 has <strong>Intel</strong>® HD Graphics<br />
USE GRAPHICS MESSAGING<br />
<strong>Intel</strong>® Core i7 processor 900M, no <strong>Intel</strong>® HD Graphics<br />
<strong>Intel</strong>® Core i7 processor 800M, no <strong>Intel</strong>® HD Graphics<br />
<strong>Intel</strong>® Core i7 processor 700M, no <strong>Intel</strong>® HD Graphics<br />
<strong>Intel</strong>® Core i7 processor 600M has <strong>Intel</strong>® HD Graphics<br />
DO NOT USE GRAPHICS MESSAGING<br />
(unless product specific asset)<br />
<strong>Intel</strong>® Core i5 processor 500M has <strong>Intel</strong>® HD Graphics<br />
<strong>Intel</strong>® Core i5 processor 400M has <strong>Intel</strong>® HD Graphics<br />
USE GRAPHICS MESSAGING<br />
<strong>Intel</strong>® Core i3 processor 300M has <strong>Intel</strong>® HD Graphics<br />
USE GRAPHICS MESSAGING<br />
• Pentium® processors - do not actively call out<br />
graphics messaging.<br />
Make sure you advertise the new Turbo Frequency Range on in-store<br />
ticketing <strong>and</strong> catalogues when referring to a specific system.<br />
No Disclaimer needed.<br />
<strong>Intel</strong>® Core [Processor Number] processor X.XX GHz with <strong>Intel</strong> Turbo Boost up to X.XX GHz<br />
21 22<br />
OR<br />
How to advertise <strong>Intel</strong>®<br />
Turbo Boost Technology.<br />
<strong>Intel</strong> Core [Processor Number] processor X.XX GHz with <strong>Intel</strong> Turbo Boost Technology<br />
up to X.XX GHz.<br />
Desktop example:<br />
<strong>Intel</strong> Core i7-870 processor 2.93 GHz with <strong>Intel</strong> Turbo Boost Technology up to 3.60 GHz.<br />
Laptop example:<br />
<strong>Intel</strong> Core i7-820M processor 1.73 GHz with Turbo Boost Technology up to 3.06 GHz.
Where do I go for training for me<br />
<strong>and</strong> for my staff?<br />
Where do I go to find marketing support<br />
<strong>and</strong> collaterals?<br />
www.intel.com.au/letstalkbusiness is the front door for all<br />
your training requirements, sales support materials <strong>and</strong> to<br />
view <strong>and</strong> order other marketing collaterals.<br />
23 24
<strong>Marketing</strong> ideas for SMBs,<br />
helping you to spread the word.<br />
Make the most of all the assets available to you either via the DVD in the<br />
merch<strong>and</strong>ise kit, or via the website; www.intel.com.au/letstalkbusiness<br />
under marketing toolbox.<br />
Here’s some ideas to get you started:<br />
• Use the web banners to promote your business <strong>and</strong> updating your website. Make sure<br />
you’ve got the latest information <strong>and</strong> content available.<br />
• Use the web banners for any advertising to communicate out the launch of the all new<br />
2010 <strong>Intel</strong>® Core Processor family, <strong>and</strong> its availability at your business.<br />
• Use the strip ads to promote to SMBs, students <strong>and</strong> consumers, talk to them about offers<br />
<strong>and</strong> bundles that you may have going. These can be edited to suit your messaging.<br />
• Use the email template to communicate the exciting launch of the new range of smarter<br />
<strong>and</strong> faster processors from <strong>Intel</strong>.<br />
• Use the copy <strong>and</strong> images in the ad builder kit to design your own promotion for a<br />
customer mail out.<br />
• Do a mail out to SMB customers using the free postcards available in the kit, or via the<br />
website; www.intel.com.au/letstalkbusiness.<br />
• Hold information evenings about the new range <strong>and</strong> communicate the benefits.<br />
• Use Twitter to ‘tweet’ your offers!<br />
FAQ’s.<br />
25 26
FAQ’s.<br />
Question:<br />
What’s the difference between the legacy <strong>Intel</strong>® Core products <strong>and</strong><br />
the all new 2010 <strong>Intel</strong> Core Processor family?<br />
Answer:<br />
Processors from the all new 2010 <strong>Intel</strong> Core Processor Family enable PCs that aren’t just<br />
faster, but smarter. They’re based on the latest 32nm (<strong>and</strong> some 45nm) manufacturing<br />
processes <strong>and</strong> feature a br<strong>and</strong> new chipset that reduces the communication time<br />
between your devices <strong>and</strong> the processor. The all new 2010 <strong>Intel</strong> Core i5 <strong>and</strong> i7<br />
Processors also includes <strong>Intel</strong> Turbo Boost Technology, which has been refined for 2010<br />
to provide extra performance when your PC needs it.<br />
Question:<br />
Do the processors in the all new 2010 <strong>Intel</strong> Core Processor family<br />
provide graphics capabilities?<br />
Answer:<br />
<strong>Intel</strong> HD Graphics is available with select models of the all new 2010 <strong>Intel</strong> Core<br />
Processor family. It delivers an excellent high-definition video experience <strong>and</strong> offers the<br />
performance required for mainstream use without the added power, noise, <strong>and</strong> cost of a<br />
discrete graphics card. Watch movies <strong>and</strong> Internet videos in high-definition, play popular<br />
game titles <strong>and</strong> get full support for Microsoft Windows* 7.<br />
FAQ’s.<br />
Question:<br />
<strong>Intel</strong>® Pentium® Processor seems good enough for me, why do I need<br />
to buy an <strong>Intel</strong> Core i3 or an <strong>Intel</strong> Core i5 Processor?<br />
Answer:<br />
As multitasking becomes more common <strong>and</strong> applications become more advanced, a PC<br />
powered by the all new 2010 <strong>Intel</strong> Core processor family allows you to do more at<br />
once. The new <strong>Intel</strong> Turbo Boost Technology, available in the new 2010 <strong>Intel</strong> Core i5<br />
<strong>and</strong> i7 processors, automatically speeds up your processor when your PC needs extra<br />
performance. <strong>Intel</strong> Hyper-threading Technology, available in the new 2010 Core i5<br />
processors <strong>and</strong> the new 2010 <strong>Intel</strong> Core i3 processors, allows each core of your processor<br />
to work on two tasks at the same time. If you need a br<strong>and</strong> that you can trust that<br />
performs classic <strong>and</strong> basic computing, the <strong>Intel</strong> Pentium processor is a good choice.<br />
Question:<br />
My PC is only three years old. Why should I consider upgrading to<br />
a new PC?<br />
Answer:<br />
Compared to a PC that’s more than three years old, a new PC powered by an <strong>Intel</strong><br />
processor allows you to:<br />
• Prepare photos <strong>and</strong> convert video more than 3 times faster 1<br />
• Reduce use of energy<br />
• Watch HD Internet TV, movies, <strong>and</strong> video with smoother playback 1<br />
• Convert music for your iPod* up to 3 times faster 1<br />
• Convert HD video for your mobile phone up to 2.5 times faster 1<br />
• Auto-enhance photos up to 2 times faster 1<br />
1 System performance, battery life, power savings, high-definition quality, video playback <strong>and</strong> functionality, <strong>and</strong> wireless performance <strong>and</strong> functionality<br />
will vary depending on your specific operating system, hardware, chipset, connection rate, site conditions, <strong>and</strong> software configurations. References to<br />
enhanced performance including wireless refer to comparisons with previous generation <strong>Intel</strong>® technologies. Wireless connectivity <strong>and</strong> some features<br />
may require you to purchase additional software, services or external hardware. Availability of public wireless LAN access points is limited, wireless<br />
functionality may vary by country <strong>and</strong> some hotspots may not support Linux-based <strong>Intel</strong>® Centrino® processor technology systems. See http://www.<strong>Intel</strong>.<br />
com/products/Centrino/index.htm <strong>and</strong> http://www.<strong>Intel</strong>.com/performance/mobile/benchmarks.htm for more information on performance, wireless, power<br />
savings <strong>and</strong> energy efficiency. *Other names <strong>and</strong> br<strong>and</strong>s may be claimed as the property of others.<br />
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For Merch<strong>and</strong>ise <strong>and</strong> <strong>Sales</strong> Support<br />
please visit www.intel.com.au/letstalkbusiness<br />
or email LTBsupport@intel.com