Intel® Atom™ Processor and Intel® Centrino® Atom™ Processor ...
Intel® Atom™ Processor and Intel® Centrino® Atom™ Processor ... Intel® Atom™ Processor and Intel® Centrino® Atom™ Processor ...
Intel Confidential Intel® Intel Centrino® Centrino Atom Intel® Intel Atom Atom Processor and Processor Technology Atom Processor Technology Brand Communication Package Intel’s smallest processor built with the world’s smallest transistors February 29, 2008
- Page 2 and 3: 2 Intel Confidential Announcing on
- Page 4 and 5: Brand Positioning Range of premium
- Page 6 and 7: The Story Behind the Intel® Intel
- Page 8 and 9: Processor Asset & Labeling 8 Print/
- Page 10 and 11: Key Milestones 10 Brand Launch Br
- Page 12 and 13: 12 Intel Confidential Backup
- Page 14 and 15: Intel® Intel Atom Atom Processor T
- Page 16 and 17: Intel ® Centrino ® Atom Atom Proc
- Page 18 and 19: Q&A 18 Q1: What LPIA and LCIA produ
Intel Confidential<br />
<strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom<br />
<strong>Intel®</strong> Intel Atom Atom <strong>Processor</strong><br />
<strong>and</strong><br />
<strong>Processor</strong> Technology<br />
Atom <strong>Processor</strong> Technology<br />
Br<strong>and</strong> Communication Package<br />
Intel’s smallest processor built with<br />
the world’s smallest transistors<br />
February 29, 2008
2<br />
Intel Confidential<br />
Announcing on March 2, 2008<br />
New processor br<strong>and</strong> family New Centrino ® br<strong>and</strong> extension<br />
<strong>Intel®</strong> Intel Atom Atom <strong>Processor</strong><br />
<strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom<br />
<strong>Processor</strong> Technology
Br<strong>and</strong> Announcement Key Messages<br />
3<br />
<strong>Intel®</strong> Intel Atom Atom br<strong>and</strong> represents a new family of processors designed from<br />
the ground-up ground up for low-power low power <strong>and</strong> performance<br />
– Based on a groundbreaking new low-power low power microarchitecture<br />
– Manufactured on industry-leading industry leading 45nm process with Hi-K Hi K Metal Gate technology<br />
– Dual-core Dual core <strong>and</strong> single-core single core versions<br />
– Formerly codenamed Silverthorne <strong>and</strong> Diamondville<br />
<strong>Intel®</strong> Intel Atom Atom processor enables a new class of Mobile Internet Devices<br />
(MIDs) <strong>and</strong> simple, affordable internet-centric internet centric computers, next generation<br />
CE devices, <strong>and</strong> more<br />
<strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom processor technology offers a platform for the best<br />
internet experience in your pocket for MIDs<br />
New br<strong>and</strong>s will represent a significant growth opportunity for Intel Intel<br />
in new<br />
markets<br />
Intel Confidential
Br<strong>and</strong> Positioning<br />
Range of premium to basic price points across different<br />
categories<br />
Nettops, netbooks, UMPCs<br />
Exp<strong>and</strong> PC TAM (Next billion on Net)<br />
Performance leadership in UMPCs, <strong>and</strong> basic performance<br />
in nettops <strong>and</strong> netbooks<br />
What we’re we re br<strong>and</strong>ing:<br />
– Silverthorne or Diamondville processors<br />
<strong>Intel®</strong> Intel Atom Atom Br<strong>and</strong> Positioning<br />
For people focused on internet usage models—communicate,<br />
models communicate,<br />
listen, watch, play, share, <strong>and</strong> learn—Intel<br />
learn <strong>Intel®</strong> Atom Atom processor<br />
delivers essential energy-efficient energy efficient technologies suited to<br />
your internet lifestyle<br />
Short-form: Short form: energy-efficient energy efficient processors for internet-centric<br />
internet centric<br />
usage models<br />
4<br />
Intel Confidential<br />
<strong>Intel®</strong> Intel Atom Atom<br />
<strong>Processor</strong><br />
*Note: Br<strong>and</strong> positioning is not end-user messaging<br />
<strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom<br />
<strong>Processor</strong> Technology<br />
Mobile Internet Device (MID) segment<br />
Pocketability<br />
Bring Intel Architecture to MID category<br />
Performance leadership in segment<br />
What we’re we re br<strong>and</strong>ing:<br />
– MID platform consisting of multiple ingredients / requirements<br />
<strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom Br<strong>and</strong> Positioning<br />
For cutting-edge cutting edge nomads seeking the best internet<br />
experience that fits in a pocket, <strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom<br />
processor technology inside your Mobile Internet Device<br />
unleashes the freedom <strong>and</strong> flexibility to communicate with<br />
others, entertain yourself, or access information while on the<br />
go<br />
Short-form: Short form: enables the best internet internet experience that fits in<br />
a pocket
Intel <strong>Processor</strong>s Power a Range of Devices!<br />
5<br />
Want a simple <strong>and</strong> affordable<br />
device for internet-centric<br />
internet centric<br />
usage models?<br />
Get A<br />
Netbook or Nettop<br />
Intel Confidential<br />
Want the “best best internet<br />
experience in your pocket”? pocket<br />
Get A<br />
Mobile Internet Device<br />
Want a richer,<br />
fuller experience?<br />
Get A<br />
Notebook or Desktop
The Story Behind the <strong>Intel®</strong> Intel Atom Atom Br<strong>and</strong><br />
6<br />
Intel Confidential<br />
Something compact <strong>and</strong> fundamental yet powerful<br />
Makes people think small <strong>and</strong> light<br />
Scientific <strong>and</strong> futuristic feel yet has<br />
a sense of strength<br />
Well suited for Intel’s amazingly<br />
small piece of silicon<br />
Well suited for the wonderfully small<br />
new <strong>and</strong> exciting devices it enables<br />
Intel’s smallest processor built with<br />
the world’s smallest transistors
Platform Asset & Labeling<br />
7<br />
• Multiple labeling options to accommodate stylish form factor designs <strong>and</strong> colors<br />
Print/Screen<br />
Intel Confidential<br />
Sticker<br />
Embossed Metal<br />
Plate Sticker<br />
Pad Printing
<strong>Processor</strong> Asset & Labeling<br />
8<br />
Print/Screen Sticker<br />
Pad Printing<br />
Intel Confidential
Br<strong>and</strong> Requirements<br />
<strong>Intel®</strong> Intel Atom Atom processor<br />
9<br />
– Any Silverthorne or Diamondville processor will qualify to license license<br />
this new br<strong>and</strong><br />
– No additional requirements beyond processor<br />
<strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom processor technology<br />
– Goal: Hero products that showcase awesome wireless internet experience experience<br />
that fits in a pocket<br />
– Positioned as a premium product <strong>and</strong> experience<br />
– Br<strong>and</strong> requirements include:<br />
1. Silverthorne processor (Z500, Z510, Z520, Z530, Z540)<br />
2. Poulsbo chipset (UL11L, US15L, US15W)<br />
3. Any supplier’s supplier s WiFi <strong>and</strong>/or WWAN WWAN wireless comms., comms.,<br />
<strong>and</strong> the ability to wirelessly connect to the internet<br />
- 3 different hardware combinations okay, <strong>and</strong> Intel or other supplier supplier<br />
okay:<br />
a. WiFi okay<br />
b. WWAN okay (e.g., WiMAX, 3G, etc.)<br />
c. WiFi <strong>and</strong> WWAN together okay<br />
4. Battery<br />
Max. 7.5”<br />
5. Form factor / pocketability attributes<br />
a. Diagonal dimension of device is 7.5” 7.5 or less (190.5mm or less)<br />
b. Z-height Z height dimension of device is 1.02” 1.02 or less (26.0mm or less)<br />
Max. 1.02”<br />
c. Diagonal dimension of screen size is 6.0” 6.0 or less (152.4mm or less)<br />
Max. 6.0”<br />
– Only products that meet all br<strong>and</strong> requirements listed above will qualify to license new <strong>Centrino®</strong> Centrino br<strong>and</strong><br />
Intel Confidential
Key Milestones<br />
10<br />
Br<strong>and</strong> Launch<br />
Br<strong>and</strong> License Agreement<br />
Digital Br<strong>and</strong> Assets<br />
On-system On system label stickers<br />
MID Platform Launch<br />
Netbook / Nettop <strong>Processor</strong> Launch<br />
Intel Confidential<br />
March 2, 2008<br />
First week of March<br />
First week of March<br />
April ‘08 08<br />
April ‘08 08<br />
June ‘08 08
11<br />
Intel Confidential
12<br />
Intel Confidential<br />
Backup
<strong>Intel®</strong> Intel Atom Atom <strong>Processor</strong><br />
Trademark Usage Guidelines<br />
13<br />
Proper acknowledgement of Intel’s Intel s trademarks is required.<br />
Whenever the <strong>Intel®</strong> Intel Atom Atom logo appears, the following footnote must also appear: Intel, the Intel<br />
logo, Intel Atom, <strong>and</strong> Intel Atom Inside are trademarks of Intel Corporation in the U.S. <strong>and</strong> other<br />
countries.<br />
Whenever the <strong>Intel®</strong> Intel Atom Atom br<strong>and</strong> appears, the following footnote must also appear: Intel <strong>and</strong> Intel<br />
Atom are trademarks of Intel Corporation in the U.S. <strong>and</strong> other countries. countries.<br />
Proper trademark usage rules for the <strong>Intel®</strong> Intel Atom Atom trademark:<br />
As with all other trademarks, the <strong>Intel®</strong> Intel Atom Atom trademark should be used as an adjective <strong>and</strong> not as<br />
a noun. This means that an appropriate <strong>and</strong> approved noun must accompany the <strong>Intel®</strong> Intel Atom Atom<br />
trademark (e.g., <strong>Intel®</strong> Intel Atom Atom processor). The approved nouns for the <strong>Intel®</strong> Intel Atom Atom trademark are<br />
br<strong>and</strong>, logo, mark, name, processor <strong>and</strong> trademark.<br />
The appropriate use of trademark symbols with this trademark is as follows: <strong>Intel®</strong> Intel Atom Atom<br />
trademark.<br />
– Use the trademark symbol in the first appearance of the trademark trademark<br />
in a headline, <strong>and</strong>/or the first prominent use<br />
<strong>and</strong> first appearance in the body of text.<br />
It’s It s an Intel Legal m<strong>and</strong>ate to include the Intel mark because this is a unitary trademark with Intel<br />
as an integral part of the whole trademark; thus, Intel MUST always always<br />
be used in the mark (e.g., the<br />
entire trademark is “Intel <strong>Intel®</strong> Atom” Atom”)<br />
)<br />
Never hyphenate or abbreviate the <strong>Intel®</strong> Intel Atom Atom trademark.<br />
Never incorporate the <strong>Intel®</strong> Intel Atom Atom trademark or any part of the trademark into a third party’s party s<br />
company name, product br<strong>and</strong> name, or model number.<br />
For products with an assigned processor number, the processor number number<br />
must follow the processor<br />
br<strong>and</strong> name (e.g., <strong>Intel®</strong> Intel Atom Atom processor Z500).<br />
<strong>Processor</strong> number font, size, <strong>and</strong> color must be treated the same as the rest of the br<strong>and</strong> text<br />
mention.<br />
Please see the Intel Logo Library for specific logo guidelines <strong>and</strong> artwork.<br />
Intel Confidential
<strong>Intel®</strong> Intel Atom Atom <strong>Processor</strong><br />
Trademark Usage Examples<br />
14<br />
<strong>Intel®</strong> Intel Atom Atom br<strong>and</strong><br />
<strong>Intel®</strong> Intel Atom Atom processor Z500<br />
Intel Confidential<br />
Correct Usage<br />
<strong>Intel®</strong> Intel Atom Atom processor<br />
<strong>Intel®</strong> Intel Atom Atom processor –based based PC<br />
ABC system with <strong>Intel®</strong> Intel Atom Atom processor<br />
<strong>Intel®</strong> Intel Atom Atom processor Z500<br />
<strong>Intel®</strong> Intel Atom Atom processor N200<br />
Atom Atom processor<br />
Core2 Core 2 Duo br<strong>and</strong><br />
Incorrect Usage<br />
PC based on Atom Atom processor<br />
ABC <strong>Intel®</strong> Intel Atom-based Atom based system<br />
<strong>Intel®</strong> Intel Atom Atom Z500 processor<br />
N200 <strong>Intel®</strong> Intel Atom Atom processor<br />
Atom Atom processor Z500
<strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom <strong>Processor</strong> Technology<br />
Trademark Usage Guidelines<br />
15<br />
Proper acknowledgement of Intel’s Intel s trademarks is required.<br />
Whenever the <strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom logo appears, the following footnote must also appear: Intel,<br />
the Intel logo, Centrino Atom, <strong>and</strong> Centrino Atom Inside are trademarks trademarks<br />
of Intel Corporation in the<br />
U.S. <strong>and</strong> other countries.<br />
Whenever the <strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom br<strong>and</strong> appears, the following footnote must also appear: Intel,<br />
Intel Atom <strong>and</strong> Centrino are trademarks of Intel Corporation in the the<br />
U.S. <strong>and</strong> other countries.<br />
Proper trademark usage rules for the <strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom trademark:<br />
As with all other trademarks, the <strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom trademark should be used as an adjective<br />
<strong>and</strong> not as a noun. This means that an appropriate <strong>and</strong> approved noun must accompany the <strong>Intel®</strong> Intel<br />
<strong>Centrino®</strong> Centrino Atom Atom trademark (e.g., <strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom processor technology). The approved nouns<br />
for the <strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom trademark are br<strong>and</strong>, logo, mark, name, processor technology <strong>and</strong><br />
trademark.<br />
The appropriate use of trademark symbols with this trademark is as follows: <strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom<br />
trademark.<br />
– Use the trademark symbol in the first appearance of the trademark trademark<br />
in a headline, <strong>and</strong>/or the first prominent use<br />
<strong>and</strong> first appearance in the body of text.<br />
Include <strong>Intel®</strong> Intel before the “Centrino <strong>Centrino®</strong> Atom” Atom”<br />
trademark (e.g., <strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom processor<br />
technology)<br />
Never hyphenate or abbreviate the <strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom trademark.<br />
Never incorporate the <strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom trademark or any part of the trademark into a third<br />
party’s party s company name, product br<strong>and</strong> name, or model number.<br />
See the Intel Logo Library for specific logo guidelines <strong>and</strong> artwork.<br />
Intel Confidential
Intel ® Centrino ® Atom Atom <strong>Processor</strong> Technology<br />
Trademark Usage Examples<br />
16<br />
ABC system with <strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom<br />
processor technology<br />
Dual-core Dual core <strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom processor<br />
technology<br />
Intel Confidential<br />
Correct Usage<br />
<strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom processor<br />
technology<br />
<strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom processor<br />
technology<br />
<strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom processor<br />
technology<br />
Incorrect Usage<br />
<strong>Centrino®</strong> Centrino Atom Atom Mobile Technology<br />
<strong>Centrino®</strong> Centrino Atom Atom with Duo<br />
<strong>Centrino®</strong> Centrino Atom Atom with Duo processor<br />
ABC <strong>Centrino®</strong> Centrino Atom Atom -based based Duo system<br />
<strong>Centrino®</strong> Centrino Atom Atom Dual-Core Dual Core processor<br />
technology
Shortened Br<strong>and</strong> Name Usage<br />
17<br />
There are limited instances where a shortened br<strong>and</strong> name may be used:<br />
– Headlines<br />
– One may use a “shortened shortened br<strong>and</strong> name” name as shown below provided that the full br<strong>and</strong> name<br />
(including the noun/category of goods being br<strong>and</strong>ed) is used in all other instances<br />
– Where the only use of the br<strong>and</strong> name is in the headline, however, however,<br />
then the full entirety of the<br />
br<strong>and</strong> name must be used; no use of “shortened shortened br<strong>and</strong> names” names are allowed<br />
– Internet banner ads <strong>and</strong> television or radio voice-overs<br />
voice overs<br />
– One may use a “shortened shortened br<strong>and</strong> name” name as shown below<br />
<strong>Processor</strong> Br<strong>and</strong><br />
Platform Br<strong>and</strong><br />
Intel Confidential<br />
Br<strong>and</strong> Name Entirety<br />
<strong>Intel®</strong> Intel Atom Atom processor<br />
<strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom processor technology<br />
“Shortened Shortened Br<strong>and</strong> Names” Names<br />
Text in ( ) is optional<br />
<strong>Intel®</strong> Intel Atom Atom (processor)<br />
<strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom (processor technology)
Q&A<br />
18<br />
Q1: What LPIA <strong>and</strong> LCIA products <strong>and</strong>/or platforms are being br<strong>and</strong>ed? br<strong>and</strong>ed?<br />
A1: Intel is introducing 2 new br<strong>and</strong>s covering the LPIA <strong>and</strong> LCIA products <strong>and</strong> platforms. A new processor family br<strong>and</strong> <strong>Intel®</strong> Intel<br />
Atom Atom will be applied to Silverthorne <strong>and</strong> Diamondville processors. In In<br />
addition, the <strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom br<strong>and</strong> will be an<br />
extension of the existing Centrino platform br<strong>and</strong> to cover the Mobile Mobile<br />
Internet Device market.<br />
Q2: What are the br<strong>and</strong> requirements for these new br<strong>and</strong>s?<br />
A2: For the new processor processor family family br<strong>and</strong>, including a Silverthorne Silverthorne<br />
or Diamondville processor in the system is all that is required. required.<br />
For the new Centrino platform br<strong>and</strong> extension the br<strong>and</strong> requirements requirements<br />
are as follows:<br />
1. Silverthorne processor (Z500, Z510, Z520, Z530, Z540)<br />
2. Poulsbo chipset (UL11L, US15L, US15W)<br />
3. Any supplier’s supplier s WiFi <strong>and</strong>/or WWAN wireless comms., comms.,<br />
<strong>and</strong> the ability to wirelessly connect connect to the internet<br />
- 3 different hardware combinations okay, <strong>and</strong> Intel or other supplier supplier<br />
okay:<br />
a. WiFi okay<br />
b. WWAN okay (e.g., WiMAX, 3G, etc.)<br />
c. WiFi <strong>and</strong> WWAN together okay<br />
4. Battery<br />
5. Form factor / pocketability attributes<br />
a. Diagonal dimension of device is 7.5” 7.5 or less (190.5mm or less)<br />
b. Z-height Z height dimension of device is 1.02” 1.02 or less (26.0mm or less)<br />
c. Diagonal dimension of screen size is 6.0” 6.0 or less (152.4mm or less)<br />
Q3: Will these new br<strong>and</strong>s be a part of IIP?<br />
A3: The new br<strong>and</strong>s will not be part of IIP.<br />
Q4: If the <strong>Intel®</strong> Intel Atom Atom processor <strong>and</strong> the <strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom processor technology technology br<strong>and</strong>s br<strong>and</strong>s will will not not be be included included<br />
in the Intel Inside® Inside Program how will these br<strong>and</strong>s be promoted?<br />
A4: For 2008, Intel will provide a range of sales <strong>and</strong> promotional-related promotiona related support for both of these br<strong>and</strong>s, including PR, event<br />
support, product collateral, retail training, retail collateral, <strong>and</strong> some light levels of direct (e.g., online, search, etc.).<br />
Specifically for MIDs, our geo marketing organizations will selectively selectively<br />
promote <strong>and</strong> co-market co market a limited set of "hero" MID<br />
devices that carry the <strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom br<strong>and</strong> <strong>and</strong> <strong>and</strong> that that best best demonstrate internet in the the pocket.<br />
pocket.<br />
Intel Confidential
Q&A<br />
Q5: Why should I use the br<strong>and</strong>s?<br />
A5: The <strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino br<strong>and</strong> has great equity <strong>and</strong> associations around around mobility. mobility. We We are are<br />
licensing the <strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino<br />
Atom Atom br<strong>and</strong> to qualifying customers because we feel it can help establish establish<br />
a strong strong Mobile Mobile Internet Internet Device Device category category <strong>and</strong> <strong>and</strong> help help<br />
you drive preference with end-users end users for MIDs that enable the best internet experience that fits fits<br />
in a pocket. For nettops,<br />
netbooks, <strong>and</strong> devices the <strong>Intel®</strong> Intel Atom Atom processor br<strong>and</strong> will communicate quality <strong>and</strong> reliability from a br<strong>and</strong> people know<br />
<strong>and</strong> trust along with the innovation that <strong>Intel®</strong> Intel Atom Atom will represent in <strong>and</strong> around internet-centric internet centric usage models.<br />
Q6: What type of br<strong>and</strong> assets will you provide or support?<br />
A6: We plan to enable customers to have a full range of choices when it comes to using the <strong>Intel®</strong> Intel Atom Atom processor <strong>and</strong> the the<br />
<strong>Intel®</strong> Intel <strong>Centrino®</strong> Centrino Atom Atom processor technology br<strong>and</strong>s. Our goal goal is to have have these these br<strong>and</strong>s integrate integrate <strong>and</strong> <strong>and</strong> be complementary complementary to<br />
the customers’ customers products. Customers may pad print, silk screen, emboss, or deboss the br<strong>and</strong>s, or if a customer prefers prefers they they<br />
can use stickers provided by Intel.<br />
Q7: Why is Intel choosing a new processor family br<strong>and</strong> instead of of<br />
using one of many existing br<strong>and</strong>s?<br />
A7: The LPIA/LCIA processors <strong>and</strong> related platforms represent breakthrough breakthrough<br />
technology that that will enable new categories of<br />
devices <strong>and</strong> usage models distinct from current mobile <strong>and</strong> desktop desktop<br />
processors <strong>and</strong> platforms. This new processor family family<br />
br<strong>and</strong> <strong>and</strong> the Centrino br<strong>and</strong> extension will signal these new <strong>and</strong> unique attributes.<br />
Q8: Is it true that both LPIA Silverthorne <strong>and</strong> LCIA Diamondville processors will share the same br<strong>and</strong> name? How can<br />
this work if these products are addressing very different device <strong>and</strong> market segments?<br />
A8: Yes, both Silverthorne <strong>and</strong> Diamondville will share the same processor family br<strong>and</strong> since they are targeted at energy-<br />
efficient processing for internet-centric internet centric usage models. Messaging <strong>and</strong> differentiation will be made made<br />
clear to the end-user end user<br />
through form-factor, form factor, for example, in which the new processor family br<strong>and</strong> will will<br />
be delivered.<br />
Q9: Why a 7.5” 7.5 device diagonal dimension maximum, a 1.02” 1.02 device z-height z height maximum, <strong>and</strong> a 6.0” 6.0 screen diagonal<br />
dimension maximum?<br />
A9: Mobile Internet Device positioning is built around the internet internet<br />
in your pocket (i.e., pocketability). This is the size that we have<br />
determined is the beginning size of the evolution for the internet internet<br />
in your your pocket. pocket. This This represents represents a fundamental improvement<br />
over previous generation platforms.<br />
Q10: Will the dimension / size requirements for device diagonal size, z-height, z height, <strong>and</strong> screen diagonal size for the <strong>Intel®</strong> Intel<br />
<strong>Centrino®</strong> Centrino Atom Atom br<strong>and</strong> be the same for the 2009 Moorestown platform as compared to the 2008 Menlow platform?<br />
A10: Through silicon innovation Intel intends to enable smaller <strong>and</strong> smaller MIDs. MIDs. We We anticipate anticipate making adjustments adjustments to the the<br />
dimension / size requirements toward smaller devices enabled by future technology starting with Moorestown.<br />
19<br />
Intel Confidential