"Interactive Food & Beverage Marketing" (PDF)

Interactive Food & Beverage Marketing | Citations 80 - 106
80 “A New Media Landscape Comes of Age,” Executive Summary, Born to Be
Wired: The Role of New Media for a Digital Generation, commissioned by Yahoo!
and Carat Interactive. Research conducted by Harris Interactive and Teenage
Research Unlimited, 23 July 2003.
81 Bolt.com press kit, no date.
82 Interview with Dan Pelson, nPost.com, 19 Oct. 2001,
http://www.npost.com/interview.jsp?intID=INT00002 (viewed 27 Mar. 2007).
83 Tim O’Reilly, “What is Web 2.0: Design Patterns and Business Models for the
Next Generation of Software,” 30 Sept. 2005,
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-
20.html (viewed 23 Apr. 2007).
84 Yahoo! “From ‘My Generation’ to ‘My Media Generation’: Yahoo! and OMD
Global Study Finds Youth Love Personalized Media,” press release, 27 Sept.
2005,
http://yhoo.client.shareholder.com/press/ReleaseDetail.cfm?ReleaseID=174993
(viewed 27 Mar. 2007).
85 For discussions of the return of the dot-com boom, see, for example, Steve
Schifferes, “Has the Dotcom Boom Returned?” BBC News, 10 Oct. 2006,
http://news.bbc.co.uk/1/hi/business/6036337.stm; and Andrew Ross Sorkin,
“Dot-Com Boom Echoed in Deal to Buy YouTube,” New York Times, 10 Oct. 2006,
http://www.nytimes.com/2006/10/10/technology/10deal.html?ex=1318132800
&en=d8a82aacfcbbe1ee&ei=5090&partner=rssuserland&emc=rss (both viewed
27 Mar. 2007).
86 “Council on Youth Advertising,” Advertising Research Foundation,
http://www.thearf.org/councils/youth.html (viewed 27 Mar. 2007).
87 “About the ARF,” Advertising Research Foundation,
http://www.thearf.org/about/about-arf.html (viewed 27 Mar. 2007).
88 “ARF Current Members,” Advertising Research Foundation,
http://www.thearf.org/about/current-members.html; “Idea Engagement Study,”
http://www.thearf.org/research/engagement-idea.html (both viewed 27 Mar.
2007).
89 Advertising Research Foundation, “MI4 Engagement Validation Research
Agenda,” Council on Experiential Marketing, 18 May 2006,
http://www.thearf.org/downloads/councils/experiential/2006-05-
18_ARF_EXP_diforio.pdf (viewed 27 Mar. 2007).
90 Jim Nail, “The 4 Types of Engagement,” iMedia Connection,” 13 Oct. 2006,
http://www.imediaconnection.com/content/11633.asp (viewed 27 Mar. 2007).
91 Nail, “The 4 Types of Engagement.”
92 As advertising and anthropological researcher Grant McCracken explained,
“culture takes the form of shared frames that are employed, often subconsciously,
to explain and make meaning.” Quoted in Sandra Parrelli, “How To Think Like
Virgin Mobile?” Engagement by Engagement, 27 Oct. 2006, http://consumerengagement.blogspot.com/2006_10_01_consumerengagement_archive.html;
Max
Kalehoff, “ McCracken: Zaltman Model Wrongly Omits Culture,” Engagement by
Engagement, 18 Oct. 2006,
http://consumerengagement.blogspot.com/2006/10/mccracken-zaltman-modelwrongly-omits.html
(both viewed 27 Mar. 2007).
93 Wendy Gordon, “What Do Consumers Do Emotionally with Advertising?” Journal
of Advertising Research, vol. 46, no. 1. (Mar. 2006), 2-10.
94 Advertising Research Foundation, “MI4 Engagement Validation Research
Agenda.” ARF’s other specialized councils are focused on a range of new-media
issues, such as “Emerging Media,” “Experiential Media,” “Multicultural Media,”
“Online Media,” and “Video and Electronic Media.” ARF Council on Experiential
Marketing, http://www.thearf.org/councils/experiential.html (viewed 27 Mar.
2007).
95 Williamson, “Tweens and Teens Online.”
96 Kathleen Tracy, “Leading the Digital Charge,” KidScreen, 1 Apr. 2006,
http://www.kidscreen.com/articles/magazine/20060401/feature.html (viewed
28 Mar. 2007); Renee M. Covino, “Tapping Into Kids’ Touchpoints,” Confectioner,
2006, http://www.confectioner.com/content.php?s=CO/2006/03&p=9 (viewed
25 Apr. 2007).
97 Tracy, “Leading the Digital Charge.
98 CBS Corporation, “CBS Corporation Launches New Cross-Platform Sales Unit
Combining Radio, Internet, Outdoor and Television (RIOT),” press release, 12 Feb.
2007, http://www.cbscorporation.com/news/prdetails.php?id=1663 (viewed 28
Mar. 2007).
99 “Fox Shows to Air on MySpace, Fox TV Sites,” MarketingVOX, 3 Oct. 2006,
http://www.marketingvox.com/archives/2006/10/03/fox_shows_to_air_on_my
space_fox_tv_sites/ (viewed 28 Mar. 2007). MySpace and other Fox sites are part
of Fox Interactive Media, a division of News Corp. As it describes itself, FIM “is an
integrated network of sites offering socially rich media experiences centered on
entertainment, news, information and self-expression.” News Corp., “Fox
Interactive Media Enters into Landmark Agreement with Google Inc.,” press
release, 7 Aug. 2006 http://www.newscorp.com/news/news_309.html (viewed
28 Mar. 2007).
100 Viacom, Inc., “Leading Gaming and Social Networking Service to Join MTV
Networks’ World-Class Global Multiplatform Portfolio,” press release, 24 Apr.
2006,
http://www.viacom.com/view_release.jhtml?inID=10000040&inReleaseID=
176946 (viewed 25 Apr. 2007).
101 Bradley Johnson, “Mobile Penetration: Understanding the ‘Generation
Wireless’ Demographic: The Nearly Bionic Relationship of Teenagers and Their
Cellphones,” Milwaukee Entercom, 21 Mar. 2006, http://www.milwaukeemarket
ingresults.com/Article.asp?id=189939&spid=; Amanda Lenhart, Mary Madden,
and Paul Hitlin, “Teens and Technology: Youth are Leading the Transition to a Fully
Wired and Mobile Nation,” Pew Internet & American Life Project,
http://www.pewinternet.org/PPF/r/162/report_display.asp (both viewed 28 Mar.
2007).
102 Johnson, “Mobile Penetration: Understanding the ‘Generation Wireless’
Demographic.”
103 Lenhart, Madden, and Hitlin, “Teens and Technology.”
104 Enid Burns, “Teen, College Students Are Most Active Cell Phone Users,” ClickZ
Network, 29 Aug. 2005, http://www.clickz.com/showPage.html?page=3530886;
Elisa Batista, “She’s Gotta Have it: Cell Phone,” Wired.com, May 16, 2003,
http://www.wired.com/news/print/0,1294,58861,00.html (both viewed 28 Mar.
2007). According to one female focus group participant in the Yahoo! study,
“Without having a cell phone, I would just feel completely disconnected…. I’d be
worried about people trying to contact me…. It would just be a disaster.” Yahoo,
“From ‘My Generation’ to My Media Generation.”
105 Quoted in Batista, “She’s Gotta Have it: Cell Phone.” See also Context-Based
Research Group, “The [R]evolution is Now: ‘The Mobiles’ Defines an Emerging
Wireless Lifestyle,” press release, 21 Feb. 2003,
http://www.contextresearch.com/context/newsroom_article.cfm?ID=30 (viewed
28 Mar. 2007).
106 “Solutions for Mobile Operators,” JumpTap, http://www.jumptap.com/solu
tions_mob_adinv.aspx (viewed 28 Mar. 2007).
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