"Interactive Food & Beverage Marketing" (PDF)
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<strong>Interactive</strong> <strong>Food</strong> & <strong>Beverage</strong> Marketing | Citations 80 - 106<br />
80 “A New Media Landscape Comes of Age,” Executive Summary, Born to Be<br />
Wired: The Role of New Media for a Digital Generation, commissioned by Yahoo!<br />
and Carat <strong>Interactive</strong>. Research conducted by Harris <strong>Interactive</strong> and Teenage<br />
Research Unlimited, 23 July 2003.<br />
81 Bolt.com press kit, no date.<br />
82 Interview with Dan Pelson, nPost.com, 19 Oct. 2001,<br />
http://www.npost.com/interview.jsp?intID=INT00002 (viewed 27 Mar. 2007).<br />
83 Tim O’Reilly, “What is Web 2.0: Design Patterns and Business Models for the<br />
Next Generation of Software,” 30 Sept. 2005,<br />
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-<br />
20.html (viewed 23 Apr. 2007).<br />
84 Yahoo! “From ‘My Generation’ to ‘My Media Generation’: Yahoo! and OMD<br />
Global Study Finds Youth Love Personalized Media,” press release, 27 Sept.<br />
2005,<br />
http://yhoo.client.shareholder.com/press/ReleaseDetail.cfm?ReleaseID=174993<br />
(viewed 27 Mar. 2007).<br />
85 For discussions of the return of the dot-com boom, see, for example, Steve<br />
Schifferes, “Has the Dotcom Boom Returned?” BBC News, 10 Oct. 2006,<br />
http://news.bbc.co.uk/1/hi/business/6036337.stm; and Andrew Ross Sorkin,<br />
“Dot-Com Boom Echoed in Deal to Buy YouTube,” New York Times, 10 Oct. 2006,<br />
http://www.nytimes.com/2006/10/10/technology/10deal.html?ex=1318132800<br />
&en=d8a82aacfcbbe1ee&ei=5090&partner=rssuserland&emc=rss (both viewed<br />
27 Mar. 2007).<br />
86 “Council on Youth Advertising,” Advertising Research Foundation,<br />
http://www.thearf.org/councils/youth.html (viewed 27 Mar. 2007).<br />
87 “About the ARF,” Advertising Research Foundation,<br />
http://www.thearf.org/about/about-arf.html (viewed 27 Mar. 2007).<br />
88 “ARF Current Members,” Advertising Research Foundation,<br />
http://www.thearf.org/about/current-members.html; “Idea Engagement Study,”<br />
http://www.thearf.org/research/engagement-idea.html (both viewed 27 Mar.<br />
2007).<br />
89 Advertising Research Foundation, “MI4 Engagement Validation Research<br />
Agenda,” Council on Experiential Marketing, 18 May 2006,<br />
http://www.thearf.org/downloads/councils/experiential/2006-05-<br />
18_ARF_EXP_diforio.pdf (viewed 27 Mar. 2007).<br />
90 Jim Nail, “The 4 Types of Engagement,” iMedia Connection,” 13 Oct. 2006,<br />
http://www.imediaconnection.com/content/11633.asp (viewed 27 Mar. 2007).<br />
91 Nail, “The 4 Types of Engagement.”<br />
92 As advertising and anthropological researcher Grant McCracken explained,<br />
“culture takes the form of shared frames that are employed, often subconsciously,<br />
to explain and make meaning.” Quoted in Sandra Parrelli, “How To Think Like<br />
Virgin Mobile?” Engagement by Engagement, 27 Oct. 2006, http://consumerengagement.blogspot.com/2006_10_01_consumerengagement_archive.html;<br />
Max<br />
Kalehoff, “ McCracken: Zaltman Model Wrongly Omits Culture,” Engagement by<br />
Engagement, 18 Oct. 2006,<br />
http://consumerengagement.blogspot.com/2006/10/mccracken-zaltman-modelwrongly-omits.html<br />
(both viewed 27 Mar. 2007).<br />
93 Wendy Gordon, “What Do Consumers Do Emotionally with Advertising?” Journal<br />
of Advertising Research, vol. 46, no. 1. (Mar. 2006), 2-10.<br />
94 Advertising Research Foundation, “MI4 Engagement Validation Research<br />
Agenda.” ARF’s other specialized councils are focused on a range of new-media<br />
issues, such as “Emerging Media,” “Experiential Media,” “Multicultural Media,”<br />
“Online Media,” and “Video and Electronic Media.” ARF Council on Experiential<br />
Marketing, http://www.thearf.org/councils/experiential.html (viewed 27 Mar.<br />
2007).<br />
95 Williamson, “Tweens and Teens Online.”<br />
96 Kathleen Tracy, “Leading the Digital Charge,” KidScreen, 1 Apr. 2006,<br />
http://www.kidscreen.com/articles/magazine/20060401/feature.html (viewed<br />
28 Mar. 2007); Renee M. Covino, “Tapping Into Kids’ Touchpoints,” Confectioner,<br />
2006, http://www.confectioner.com/content.php?s=CO/2006/03&p=9 (viewed<br />
25 Apr. 2007).<br />
97 Tracy, “Leading the Digital Charge.<br />
98 CBS Corporation, “CBS Corporation Launches New Cross-Platform Sales Unit<br />
Combining Radio, Internet, Outdoor and Television (RIOT),” press release, 12 Feb.<br />
2007, http://www.cbscorporation.com/news/prdetails.php?id=1663 (viewed 28<br />
Mar. 2007).<br />
99 “Fox Shows to Air on MySpace, Fox TV Sites,” MarketingVOX, 3 Oct. 2006,<br />
http://www.marketingvox.com/archives/2006/10/03/fox_shows_to_air_on_my<br />
space_fox_tv_sites/ (viewed 28 Mar. 2007). MySpace and other Fox sites are part<br />
of Fox <strong>Interactive</strong> Media, a division of News Corp. As it describes itself, FIM “is an<br />
integrated network of sites offering socially rich media experiences centered on<br />
entertainment, news, information and self-expression.” News Corp., “Fox<br />
<strong>Interactive</strong> Media Enters into Landmark Agreement with Google Inc.,” press<br />
release, 7 Aug. 2006 http://www.newscorp.com/news/news_309.html (viewed<br />
28 Mar. 2007).<br />
100 Viacom, Inc., “Leading Gaming and Social Networking Service to Join MTV<br />
Networks’ World-Class Global Multiplatform Portfolio,” press release, 24 Apr.<br />
2006,<br />
http://www.viacom.com/view_release.jhtml?inID=10000040&inReleaseID=<br />
176946 (viewed 25 Apr. 2007).<br />
101 Bradley Johnson, “Mobile Penetration: Understanding the ‘Generation<br />
Wireless’ Demographic: The Nearly Bionic Relationship of Teenagers and Their<br />
Cellphones,” Milwaukee Entercom, 21 Mar. 2006, http://www.milwaukeemarket<br />
ingresults.com/Article.asp?id=189939&spid=; Amanda Lenhart, Mary Madden,<br />
and Paul Hitlin, “Teens and Technology: Youth are Leading the Transition to a Fully<br />
Wired and Mobile Nation,” Pew Internet & American Life Project,<br />
http://www.pewinternet.org/PPF/r/162/report_display.asp (both viewed 28 Mar.<br />
2007).<br />
102 Johnson, “Mobile Penetration: Understanding the ‘Generation Wireless’<br />
Demographic.”<br />
103 Lenhart, Madden, and Hitlin, “Teens and Technology.”<br />
104 Enid Burns, “Teen, College Students Are Most Active Cell Phone Users,” ClickZ<br />
Network, 29 Aug. 2005, http://www.clickz.com/showPage.html?page=3530886;<br />
Elisa Batista, “She’s Gotta Have it: Cell Phone,” Wired.com, May 16, 2003,<br />
http://www.wired.com/news/print/0,1294,58861,00.html (both viewed 28 Mar.<br />
2007). According to one female focus group participant in the Yahoo! study,<br />
“Without having a cell phone, I would just feel completely disconnected…. I’d be<br />
worried about people trying to contact me…. It would just be a disaster.” Yahoo,<br />
“From ‘My Generation’ to My Media Generation.”<br />
105 Quoted in Batista, “She’s Gotta Have it: Cell Phone.” See also Context-Based<br />
Research Group, “The [R]evolution is Now: ‘The Mobiles’ Defines an Emerging<br />
Wireless Lifestyle,” press release, 21 Feb. 2003,<br />
http://www.contextresearch.com/context/newsroom_article.cfm?ID=30 (viewed<br />
28 Mar. 2007).<br />
106 “Solutions for Mobile Operators,” JumpTap, http://www.jumptap.com/solu<br />
tions_mob_adinv.aspx (viewed 28 Mar. 2007).<br />
73