"Interactive Food & Beverage Marketing" (PDF)

More documents

Recommendations

Info

© 2007 Berkeley Media Studies Group, a project of the Public Health Institute
This report was funded in part by The California Endowment and The Robert Wood Johnson Foundation. The authors thank the following for contributing to this report: Regan Carver, Diego Castaneda, Lori Dorfman, Gary O. Larson, and Elena O. Lingas. Interactive Food & Beverage Marketing: Targeting Children and Youth in the Digital Age by Jeff Chester Center for Digital Democracy & Kathryn Montgomery American University A report from Berkeley Media Studies Group May 2007
Page 1: Interactive Food & Beverage Marketi
Page 7 and 8: Setting the Stage 7
Page 9 and 10: Interactive Food & Beverage Marketi
Page 21 and 22: …an average visit to the McDonald
Page 23 and 24: Technology companies have created a
Page 27: Interactive Food & Beverage Marketi
Page 30 and 31: Digital technologies are…creating
Page 32 and 33: Increasingly, mobile users will be
Page 34 and 35: …Pepsi’s director of digital me
Page 36 and 37: Business models underlying youthori
Page 38 and 39: “On average, for a specific IMV,
Page 40 and 41: “[S]ometimes the marketing is so
Page 42 and 43: Since the beginning of the World Wi
Page 44 and 45: 44 Interactive Food & Beverage Mark
Page 48 and 49: By encouraging consumers to create
Page 52 and 53:
[T]he speed with which a “brand o
Page 54 and 55:
54 Interactive Food & Beverage Mark
Page 56 and 57:
56 Interactive Food & Beverage Mark
Page 59 and 60:
Creating a Healthy Media Environmen
Page 61 and 62:
Interactive Food & Beverage Marketi
Page 63 and 64:
To the extent that marketing plays
Page 65 and 66:
Food marketers can now target teens
Page 67:
Industry selfregulation will only w
Page 70 and 71:
1 Institute of Medicine of the Nati
Page 72 and 73:
55 “Jack in the Box Branches into
Page 74 and 75:
107 According to NMS Communications
Page 76 and 77:
152 “Food and Drink,” Yahoo! Me
Page 78 and 79:
207 Stanley, “Video Games;” Bet
Page 80 and 81:
255 Shields, “Nickelodeon Launche
Page 83 and 84:
Appendix: Multicultural Marketing i
Page 85 and 86:
Page 87 and 88:
“We wanted to communicate the Sni
Page 89 and 90:
African Americans are more likely t
Page 91 and 92:
“Pepsi has been a teen brand, and
Page 93 and 94:
McDonald’s has been a leader in w
Page 95 and 96:
Page 97:
show all

"Interactive Food & Beverage Marketing" (PDF)

Create successful ePaper yourself

Delete template?

Save as template?