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The Market in Mainland Europe<br />

With the exception of Scandinavia, initial growth on most of the national cellular<br />

networks in Europe was relatively slow. However, more interest has been aroused<br />

recently, and the growth in the subscriber base has increased.<br />

We believe that this previous lack of interest was due to the high cost of subscribing<br />

to the system, the shortage of suppliers of the service, slow growth in the area covered<br />

by the system, and the absence of competition.<br />

THE FUTURE<br />

Currently all operating networks use analog transmission technology and each type<br />

of system is incompatible with others. Consequently, subscribers are limited to using<br />

their mobile only in their own country.<br />

This shortcoming should be overcome with the introduction of second-generation<br />

digital cellular technology in 1991, implementing a common standard throughout Europe.<br />

The drive behind the "pan-European digital cellular system" is motivated by several<br />

reasons:<br />

To permit Europe-wide cellular usage.<br />

Common standards enable a single technology, and therefore economies of<br />

scale, to be achieved.<br />

To provide the first real example of Europe-wide telecommunications<br />

cooperation.<br />

To provide European industry with a technological lead in mobile systems over<br />

the rest of the world.<br />

Digital technology permits greater utilization of available bandwidth (by a<br />

factor of between 2.5 and 5).<br />

Enhancements providing new features/services would be easier with a digital<br />

system.<br />

To provide higher-quality service.<br />

Certainly, this international co-operation in largely agreeing standards in just under<br />

two years fulfills the promise that the pan-European digital system can become a<br />

successful reality.<br />

ESAM Newsletter<br />

© 1989 Dataquest Incorporated July

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