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Research Newsletter<br />

INTRODUCTION<br />

ESAM Code: Volume II Newsletters<br />

1989-16<br />

0004613<br />

PARXn<br />

CELLULAR RADIO IN EUROPE—GROWING INTO THE FUTURE<br />

This is the second newsletter in an initial series of three about cellular radio. These<br />

newsletters are entitled:<br />

Part I: Cellular Radio—Its History and Principles<br />

Part II: Cellular Radio in Europe—Growing into the Future<br />

• Part III: Digital Cellular Radio—The Market Forces<br />

The first in the series deals with the principles of operation of this exciting<br />

communications medium. This newsletter reviews the growth in the European market<br />

for cellular radio, and the reasons and factors for its success and forthcoming<br />

development. The third newsletter reviews the possible market dynamics that could<br />

interact when digital networks are deployed in the early 1990s.<br />

BACKGROUND<br />

Cellular radio began in earnest in Europe as recently as October 1981, when Sweden<br />

launched its NMT-450 system. By the following March, the system was available<br />

throughout Scandinavia. The new medium experienced spectacular growth, reaching a<br />

level of 100,000 subscribers in just three years (see Figure 1: Scandinavian Cellular<br />

Market).<br />

In January 1985, the United Kingdom launched its two networks (three months ahead<br />

of schedule). Demand for the service was huge, exceeding even the operators' optimistic<br />

forecasts (see Figure 2: United Kingdom Cellular Market). Since then, many European<br />

countries have launched cellular radio networks. However, due to proprietary system<br />

designs and available spectrum in each of the individual countries, most of the systems<br />

are incompatible and do not permit country-to-country mobile roaming. The exceptions<br />

are the Nordic countries (Denmark, Finland, Norway and Sweden) who all adopted the<br />

same system, thereby allowing a mobile to be used in each of the four countries. Table 1<br />

shows the systems operated in some of the major European countries.<br />

© 1989 Dataquest Incorporated July—Reproduction Prohibited<br />

77K amiem of this report represents our interpretation and amlysis cfinfjrmnlion generally available to the public or released by responsible individuals in the subject companies, but<br />

is not guaranteed as to accuracy or completeness It does not contain material provided to us in confidence by our clierus Individual companies reported on and analysed by Dataquest<br />

may be dients if this and/or other Dataquest services. This irtfimiation is notfiimished in connection with a sale or qgir to sell securities or in connection mth the solicitation cfan<br />

Offir to buy securities. TUs firm and its parent and/or their cfficers. stockholders, or members of their fiimilies may, fiom time to lime, have a long or short position in the securities<br />

mentioned and may sell or buy such securities.<br />

Dataquest Incorporated, 1290 Ridder Park Drive, San Jose, CA 95131-2398 / (408) 437-8000 / Telex 171973 / Fax (408) 437-0292

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