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Table 2 ESTIMATED SEMICONDUCTOR CONTENT OF A COMPACT DISK PLATER Components Integrated Circuits Standard Logic (SSI/MSI) Microcontroller (8-bit) D/A Converter (16-bit) Digital Filter Signal Conditioner Servo Control Unit Subtotal Optoelectronic Laser Diode Optical Sensor LED Lamp Subtotal Discrete Components Total Semiconductor Value _ $ 45.00 Retail Value ~ $276.00 CD TECHNOLOGY AS A CATALYST Quantity 13 1 1 1 1 1 1 19 1 1 3 15 47 = 0.163 = 16.3% Cost $24.50 $17.50 $ 3.00 $45.00 Source: Dataguest June 1987 Consiimer acceptance of CD players will act as a catalyst in the development of other optoelectronic products. CD-ROM technology is virtually the same as that found in audio CD players, with the exception of more stringent error-correcting demands for data applications. Potential applications for CD technology include the following: • Computer data storage • Video disks • Publishing 1987 Dataquest Incorporated June ESAM Newsletter
• Road map directories in automobile dashboards • Medical records • Laser smart cards The potential applications for CD technology represent numerous attractive markets. They could all gain widespread use by the consumer, in part because of the enthusiastic acceptance of CD players. DATAQUEST ANALYSIS Digital audio disks offer better sound than conventional records and tapes and put an end to noise and signal degradation over time. This is because a laser pickup eliminates direct contact with the disk surface; hence, disk wear is avoided. Using error-detection and -correction circuitry together with software, the conventional analog filtering techniques are eliminated. This provides audio that is free of noise and that has concert hall dynamic range. Digital audio tapes (DAT) and DAT players also offer perfect sound reproduction with virtually no deterioration regardless of the number of times the tape is played. The supply of integrated circuits to CD or DAT player manufacturers is a significant market opportunity for semiconductor manufacturers in the late 1980s and early 1990s. Dataquest believes that as prices for players, CDs, and DATs come down, and as older music systems wear out, owners will replace their combination LP/cassette music libraries with CDs and DATs. ESAM Newsletter © 1987 Dataquest Incorporated June Kathleen Killian Jennifer Berg
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European Semiconductor Application
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Dataquest a company of The Dun& Bra
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i EUROPEAN SEMICONDUCTOR PROCUREMEN
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Europe-based manufacturers were con
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Table 2 (Continued) Major Semicondu
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Page Printers Page printers are com
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PRINTER INDUSTRY DEFINITIONS APPEND
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TABLE 1 Benefits from Electronic Fu
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TABLE 3 Key Electronic Electricity
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DataQuest aaMTipanyof ThcDunSTBrads
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ESAM 0002383 Parcemoea 100% f Figur
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Which Computer? The computers purch
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Atari, which became the number one
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However, although there can be litt
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DATAQUEST CONCLUSIONS The assertion
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1,200 1,000 800 600 400 200 0004613
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COMPETITIVE ENVIRONMENT IN THE UNIT
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However, having overcome the techni
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0004614-1 Figure 1 Cell-Repeat Patt
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Registration Within the system, a n
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i^M$M:M DataQuest accmipanyof ihe D
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30 minutes to 600 minutes by 1995.
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"Think Global—Act Global" Jose Me
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"Telecommunications Technologies fo
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Mv^-y5t5;fsi ^ci Research DataQuest
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Figure 2 Difference between Semicon
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Dataquest anticipates an era of gre
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fflOH GROWTH RATE ATTRACTS MANY NEW
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* Average selling prices (ASPs) wil
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DATAQUEST CONCLUSIONS The rapid ini
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Experienced disk drive producers we
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The Japanese may well make further
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CORDLESS STANDARDS CT2 cordless tec
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CT2's strengths reside in its appli
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The Upside Scenario Figure 1 shows
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Table 2 Estimated Semiconductor Con
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DATAQUEST CONCLUSIONS CT2's main ap
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The present ISA, or AT bus, is not
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MCA MCA Delivery Time IBM has been
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EISA Consortium Dataquest believes
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Dataquest Conference Schedule 1989
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Background The UNIX penetration int
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Figure 3 European UNIX Computer Shi
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1987 Total $22.4 Billion Figure 5 U
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DATAQUEST ANALYSIS The issue of UNI
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• Small department computers (SDC
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DataQuest Conference Schedule 1989
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8086/88 286 386 Non-compatible NA =
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ANALYSIS OF SEMICONDUCTOR CONTENT T
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FUTURE TRENDS The advent of markets
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Benelux France Italy Scandinavia U.
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Italy The Italian market exhibited
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The Rest of Europe market is expect
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Intel and National Semiconductor ha
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Dataquest believes that continuing
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Table 2 Estimated Semiconductor Con
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Production in Europe Dataquest esti
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Dataquest Conference Schedule 1989
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THE STANDARDS: MAC VERSUS MUSE Euro
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DATAQUEST ANALYSIS Evolution of MAC
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Year Table 1 Estimated IC Value by
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In addition to the $217 million mar
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TOO MANY HURDLES? The promise that
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Millions of Dollars 150 140 120 100
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Dataqyesl I aoHTiparTvof The Di in
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Figure 1 shows how the ISDN fits to
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ISDN IC FUNCTIONS Table 1 Bus Forma
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Figure 3 ISDN Semiconductor Demand
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PTT (P
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fe- Dataoyest OMporatnn Research Ne
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Air Conditioners Microwave Ovens Wa
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Bosch-Siemens has four plants in Ge
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DataQuest t acompAiwcf The E^inK^sd
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What, I hear you ask, gives me the
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The 1980s have brought us to Phase
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What I would like to do now is to e
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(Slide 22) This necessary adjustmen
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procurement, to eventual export of
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(Slide 1) (Slide 2) 1992: HAS EUROP
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(Slide 5) (Slide 6) 1992 IMPACT •
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(Slide 9) (Slide 10) EUROPEAN SEMIC
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(Slide 13) (Slide 14) EUROPEAN COMP
Page 172 and 173: (Slide 17) EUROPEAN END-USE VENDOR
Page 174 and 175: (Slide 21) (Slide 22) Europe Other
Page 176 and 177: (Slide 25) (Slide 26) rtnu stack ST
Page 178 and 179: (Slide 29) (Slide 30) SUPPLIER/CUST
Page 180 and 181: (Slide 33) (Slide 34) EUROPEAN ELEC
Page 182 and 183: (Slide 37) THE 1992 CHALLENGE HIGH
Page 184 and 185: Millions of Units 12- 10- 8- 6- 4-
Page 186 and 187: Most of the Japanese firms are quit
Page 188 and 189: Western Europe North America Rest o
Page 190 and 191: Local Content In June 1987, the EEC
Page 192 and 193: Activity Factory Set Up Change Expo
Page 194 and 195: All this activity is of great inter
Page 196 and 197: Table 2 European Facsimile Market S
Page 198 and 199: Color Facsimile Machines The Japane
Page 200 and 201: Productivity Race The facsimile out
Page 202 and 203: mm Dataoyest aconwanyof The Diin& B
Page 204 and 205: Figure 2 Geographic Distributi
Page 206 and 207: Table 3 Semiconductor Inventories R
Page 208 and 209: heavily used over their European co
Page 210 and 211: Dataqyest acomranyof ihcDSnlTBradsb
Page 212 and 213: DATAQUEST ANALYSIS Prior to the int
Page 214 and 215: NOKIA As shown in Figure 1, the Nok
Page 216 and 217: Net sales from this division for th
Page 219 and 220: ^m DataQuest a company of TneDun& B
Page 221: Country West Germany France United
Page 225 and 226: Table 1 EUROPEAN COM^aJNICATIONS EQ
Page 227 and 228: Application Telex Teletex Videotex
Page 229 and 230: Dataquest a company of The Dun & Br
Page 231 and 232: Research Depth of research includes
Page 233 and 234: Table 3 EUROPEAN INPUT/OUTPUT RATIO
Page 235 and 236: Dataoyest k^ i m a company of ^ W D
Page 237 and 238: for mag stripe technology were adop
Page 239 and 240: financial community today, without
Page 241 and 242: •'95% Figure 1 MANUFACTURING AUT(
Page 243 and 244: standards to serve the Italian mark
Page 245 and 246: In an alliance with EMUG, 30 French
Page 247 and 248: In spite of these bright spots, Dat
Page 249 and 250: m^m Dataquesl T^^Suj-iA^^'-fT'i^v f
Page 251 and 252: Figure 2 Revenue by Region Source:
Page 253 and 254: Strategic Changes Figure 4 Worldwid
Page 255 and 256: Terminals Figure 5 Pyramid of Produ
Page 257 and 258: The Nixdorf 8850 Figure 6 Communica
Page 259 and 260: The Nixdorf 8870 The 8870 product f
Page 261 and 262: Figure 7 PHOTO OF PWS-X Source: Nix
Page 263 and 264: Communication between Nixdorf produ
Page 265 and 266: The business orientation continues
Page 267 and 268: Nixdorf intends to exploit the stre
Page 269 and 270: s^^^s-^f ^^^li^^^^^ DataQuest acomp
Page 271 and 272: Type of Deflktoo DevicB Display Ter
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INSTALLED BASE OF DESKTOP TERMINALS
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Word Processors Shipments of standa
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:oo« 80% 60% - 40% 20% Figures Eur
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Dataquest expects that by 1991, the
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Appendix A DEFINITIONS OF KEYBOARD
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Appendix B CONNECTION TECHNOLOGIES
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Manufacturer APD Apple Apricot Bull
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of computer graphics and storage su
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