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Activity Factory Set Up Change Export Item Lobby Japanese Government Withdraw from Market Local Joint Venture Lobby Local Government Rationalize Production Review Marketing Channel Table 6 Japanese Printer Manufacturers' Projected Actions from Government Dumping Charges *Maximum points possible = 100 North America* 90 31 46 17 72 39 73 42 Western Europe' 89 32 50 20 83 37 71 55 Source: Dataquest June 1988 The characteristics of the Japanese manufacturers in the printer business include the following: • No Japanese company manufactures printers exclusively. • Diversification of business is the mission for Japanese manufacturers. • Capturing market share is a prime strategy. Adequate market share, low-cost, and mass-quality production can provide enough investment return. Even among Japanese manufacturers, these characteristics lead to highly competitive environments. On the other hand, both Western Europe and the U.S. SIDM producers' governments are focused on local production and niche markets. DATAQUEST ANALYSIS We expect 15 percent of Japan's 1988 production capacity to move overseas. This trend is likely to continue because Japanese players are not only questioning the world economy, they are also realizing that cooperation and peaceful coexistence is imperative in order to maintain their prior levels of success. Thus many Japanese manufacturers are now seeking new ways of becoming recognized international companies by adding value to their products and contributing to the local economy. (This document is reprinted with the permission of Dataquest's Western European Printer Industry Service.) Jennifer Berg Robert Fennell 10 © 1988 Dataquest Incorporated June ESAM Newsletter f
W^ Dataoyest acompanypf I1K DonKBnidsticct Corporation Research Newsletter SUMMARY ESAM Code: Vol. 11 Newsletters 1988-4 FAX MARKET SURGES AHEAD; JAPAN LEADS THE PACK The year 1987 proved to be another period of major growth for the worldwide facsimile market. In regional terms, the European market grew the fastest, with a compound annual growth rate (CAGR) of 110 percent (1987 versus 1986), The Japanese market, which is more mature, increased at a CAGR of 49 percent, while the U.S. market grew by a significant CAGR of 102 percent. In terms of unit shipments, the Japanese still led in 1987 with 1.1 million units. The number of European shipments (421,000 units) was slightly higher than U.S. shipments (417,000 units) for the second year running (see Table 1). Asia Europe Japan France Italy Sweden United Kingdom West Germany Rest of Europe North America United States Canada Rest of World Total Table 1 Estimated Worldwide Facsimile Shipments (Thcnisands of Units) 1995 40 199 21 21 11 50 24 72 738 227 206 21 25 1,229 1987 60 420 45 60 20 100 60 135 1,100 456 417 39 45 2,081 1991 329 1,876 256 211 64 340 340 665 2,280 1>500 1,380 120 136 6,121 Source: © 1988 Dataquest Incorporated May—Reproduction Prohibited CAGR 1987-1991 53.0% 46.0% 54.5% 37.0% 34.0% 35.8% 54.3% 49.5% 22.0% 34.5% 35.0% 34.0% 32.0% 31.0% Dataquest May 1988 The amera of this report rqwsems our ir^rpretîon and analysis cfinfonrnitum generally available to the public or released by responsible individuals in the subject companies, but is not guaranteed as k> accuracy or comfêness, b does not (xmtain material pmvided to us in corîderiix by our cUents. Individual conqxmies reportai on and analyzed by Dataquest may be clients of this and/or other Dataquest services. This iîrmation is not furnished in connection with a sale or q^ lo sell securities or in conneaion wth the solicitation of an c^rto buy securities. This firm and its parent and/or tfwir cheers, stockholders, or members cf their families may, from time to time, have a Umg t^ short position in the securities merttimted and may sell or buy such securities. Dataquest Incorporated, 1290 Ridder Park Drive, San Jose, CA 95131-2398 / (408) 437-8000 / Telex 171973 / Fax (408) 437-0292
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European Semiconductor Application
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Dataquest a company of The Dun& Bra
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i EUROPEAN SEMICONDUCTOR PROCUREMEN
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Europe-based manufacturers were con
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Table 2 (Continued) Major Semicondu
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Page Printers Page printers are com
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PRINTER INDUSTRY DEFINITIONS APPEND
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TABLE 1 Benefits from Electronic Fu
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TABLE 3 Key Electronic Electricity
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DataQuest aaMTipanyof ThcDunSTBrads
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ESAM 0002383 Parcemoea 100% f Figur
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Which Computer? The computers purch
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Atari, which became the number one
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However, although there can be litt
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DATAQUEST CONCLUSIONS The assertion
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1,200 1,000 800 600 400 200 0004613
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COMPETITIVE ENVIRONMENT IN THE UNIT
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However, having overcome the techni
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0004614-1 Figure 1 Cell-Repeat Patt
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Registration Within the system, a n
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i^M$M:M DataQuest accmipanyof ihe D
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30 minutes to 600 minutes by 1995.
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"Think Global—Act Global" Jose Me
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"Telecommunications Technologies fo
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Mv^-y5t5;fsi ^ci Research DataQuest
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Figure 2 Difference between Semicon
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Dataquest anticipates an era of gre
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fflOH GROWTH RATE ATTRACTS MANY NEW
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* Average selling prices (ASPs) wil
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DATAQUEST CONCLUSIONS The rapid ini
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Experienced disk drive producers we
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The Japanese may well make further
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CORDLESS STANDARDS CT2 cordless tec
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CT2's strengths reside in its appli
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The Upside Scenario Figure 1 shows
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Table 2 Estimated Semiconductor Con
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DATAQUEST CONCLUSIONS CT2's main ap
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The present ISA, or AT bus, is not
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MCA MCA Delivery Time IBM has been
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EISA Consortium Dataquest believes
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Dataquest Conference Schedule 1989
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Background The UNIX penetration int
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Figure 3 European UNIX Computer Shi
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1987 Total $22.4 Billion Figure 5 U
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DATAQUEST ANALYSIS The issue of UNI
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• Small department computers (SDC
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DataQuest Conference Schedule 1989
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8086/88 286 386 Non-compatible NA =
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ANALYSIS OF SEMICONDUCTOR CONTENT T
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FUTURE TRENDS The advent of markets
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Benelux France Italy Scandinavia U.
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Italy The Italian market exhibited
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The Rest of Europe market is expect
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Intel and National Semiconductor ha
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Dataquest believes that continuing
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Table 2 Estimated Semiconductor Con
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Production in Europe Dataquest esti
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Dataquest Conference Schedule 1989
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THE STANDARDS: MAC VERSUS MUSE Euro
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DATAQUEST ANALYSIS Evolution of MAC
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Year Table 1 Estimated IC Value by
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In addition to the $217 million mar
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TOO MANY HURDLES? The promise that
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Millions of Dollars 150 140 120 100
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Dataqyesl I aoHTiparTvof The Di in
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Figure 1 shows how the ISDN fits to
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ISDN IC FUNCTIONS Table 1 Bus Forma
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Page 146 and 147: fe- Dataoyest OMporatnn Research Ne
Page 148 and 149: Air Conditioners Microwave Ovens Wa
Page 150 and 151: Bosch-Siemens has four plants in Ge
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Page 154 and 155: What, I hear you ask, gives me the
Page 156 and 157: The 1980s have brought us to Phase
Page 158 and 159: What I would like to do now is to e
Page 160 and 161: (Slide 22) This necessary adjustmen
Page 162 and 163: procurement, to eventual export of
Page 164 and 165: (Slide 1) (Slide 2) 1992: HAS EUROP
Page 166 and 167: (Slide 5) (Slide 6) 1992 IMPACT •
Page 168 and 169: (Slide 9) (Slide 10) EUROPEAN SEMIC
Page 170 and 171: (Slide 13) (Slide 14) EUROPEAN COMP
Page 172 and 173: (Slide 17) EUROPEAN END-USE VENDOR
Page 174 and 175: (Slide 21) (Slide 22) Europe Other
Page 176 and 177: (Slide 25) (Slide 26) rtnu stack ST
Page 178 and 179: (Slide 29) (Slide 30) SUPPLIER/CUST
Page 180 and 181: (Slide 33) (Slide 34) EUROPEAN ELEC
Page 182 and 183: (Slide 37) THE 1992 CHALLENGE HIGH
Page 184 and 185: Millions of Units 12- 10- 8- 6- 4-
Page 186 and 187: Most of the Japanese firms are quit
Page 188 and 189: Western Europe North America Rest o
Page 190 and 191: Local Content In June 1987, the EEC
Page 194 and 195: All this activity is of great inter
Page 196 and 197: Table 2 European Facsimile Market S
Page 198 and 199: Color Facsimile Machines The Japane
Page 200 and 201: Productivity Race The facsimile out
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Page 204 and 205: Figure 2 Geographic Distributi
Page 206 and 207: Table 3 Semiconductor Inventories R
Page 208 and 209: heavily used over their European co
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Page 212 and 213: DATAQUEST ANALYSIS Prior to the int
Page 214 and 215: NOKIA As shown in Figure 1, the Nok
Page 216 and 217: Net sales from this division for th
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Page 221 and 222: Country West Germany France United
Page 223 and 224: • Road map directories in automob
Page 225 and 226: Table 1 EUROPEAN COMâJNICATIONS EQ
Page 227 and 228: Application Telex Teletex Videotex
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Page 233 and 234: Table 3 EUROPEAN INPUT/OUTPUT RATIO
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Page 237 and 238: for mag stripe technology were adop
Page 239 and 240: financial community today, without
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standards to serve the Italian mark
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In an alliance with EMUG, 30 French
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In spite of these bright spots, Dat
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m^m Dataquesl T^^Suj-iA^^'-fT'i^v f
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Figure 2 Revenue by Region Source:
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Strategic Changes Figure 4 Worldwid
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Terminals Figure 5 Pyramid of Produ
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The Nixdorf 8850 Figure 6 Communica
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The Nixdorf 8870 The 8870 product f
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Figure 7 PHOTO OF PWS-X Source: Nix
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Communication between Nixdorf produ
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The business orientation continues
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Nixdorf intends to exploit the stre
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s^^^s-^f ^^^li^^^^^ DataQuest acomp
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Type of Deflktoo DevicB Display Ter
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INSTALLED BASE OF DESKTOP TERMINALS
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Word Processors Shipments of standa
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:oo« 80% 60% - 40% 20% Figures Eur
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Dataquest expects that by 1991, the
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Appendix A DEFINITIONS OF KEYBOARD
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Appendix B CONNECTION TECHNOLOGIES
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Manufacturer APD Apple Apricot Bull
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of computer graphics and storage su
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