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(Slide 5) (Slide 6) 1992 IMPACT • This will require a substantial re-think of our marketing strategies • Can manufacturers continue to have "Country" organisations defining - marketing strategies? - sell prices? - inventory levels? - support? NEW ECONOMIC ERA - GLOBALIZATION Seven factors on global economy • Trade • Macroeconomic policy • Currency fluctuations • International competition • Direct and indirect investment • Foreign capital flows • Information transfer ESAM Newsletter © 1988 Dataquest Incorporated July 15
(Slide 7) (Slide 8) THREE PHASES OF SEMICONDUCTOR INDUSTRY Phase 1 - Technology Phase 2 - Manufacturing Phase 3 - Marketing POSITIONING INTERNATIONALLY Means sharing internationally • Products and technologies • Organizational restructuring • Horizontal and vertical alliances • Customer-orientated as first objective 16 © 1988 Dataquest Incorporated July ESAM Newsletter
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European Semiconductor Application
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Dataquest a company of The Dun& Bra
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i EUROPEAN SEMICONDUCTOR PROCUREMEN
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Europe-based manufacturers were con
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Table 2 (Continued) Major Semicondu
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Page Printers Page printers are com
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PRINTER INDUSTRY DEFINITIONS APPEND
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TABLE 1 Benefits from Electronic Fu
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TABLE 3 Key Electronic Electricity
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DataQuest aaMTipanyof ThcDunSTBrads
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ESAM 0002383 Parcemoea 100% f Figur
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Which Computer? The computers purch
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Atari, which became the number one
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However, although there can be litt
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DATAQUEST CONCLUSIONS The assertion
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1,200 1,000 800 600 400 200 0004613
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COMPETITIVE ENVIRONMENT IN THE UNIT
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However, having overcome the techni
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0004614-1 Figure 1 Cell-Repeat Patt
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Registration Within the system, a n
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i^M$M:M DataQuest accmipanyof ihe D
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30 minutes to 600 minutes by 1995.
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"Think Global—Act Global" Jose Me
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"Telecommunications Technologies fo
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Mv^-y5t5;fsi ^ci Research DataQuest
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Figure 2 Difference between Semicon
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Dataquest anticipates an era of gre
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fflOH GROWTH RATE ATTRACTS MANY NEW
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* Average selling prices (ASPs) wil
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DATAQUEST CONCLUSIONS The rapid ini
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Experienced disk drive producers we
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The Japanese may well make further
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CORDLESS STANDARDS CT2 cordless tec
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CT2's strengths reside in its appli
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The Upside Scenario Figure 1 shows
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Table 2 Estimated Semiconductor Con
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DATAQUEST CONCLUSIONS CT2's main ap
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The present ISA, or AT bus, is not
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MCA MCA Delivery Time IBM has been
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EISA Consortium Dataquest believes
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Dataquest Conference Schedule 1989
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Background The UNIX penetration int
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Figure 3 European UNIX Computer Shi
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1987 Total $22.4 Billion Figure 5 U
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DATAQUEST ANALYSIS The issue of UNI
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• Small department computers (SDC
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DataQuest Conference Schedule 1989
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8086/88 286 386 Non-compatible NA =
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ANALYSIS OF SEMICONDUCTOR CONTENT T
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FUTURE TRENDS The advent of markets
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Benelux France Italy Scandinavia U.
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Italy The Italian market exhibited
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The Rest of Europe market is expect
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Intel and National Semiconductor ha
Page 116 and 117: Dataquest believes that continuing
Page 118 and 119: Table 2 Estimated Semiconductor Con
Page 120 and 121: Production in Europe Dataquest esti
Page 122 and 123: Dataquest Conference Schedule 1989
Page 124 and 125: THE STANDARDS: MAC VERSUS MUSE Euro
Page 126 and 127: DATAQUEST ANALYSIS Evolution of MAC
Page 128 and 129: Year Table 1 Estimated IC Value by
Page 130 and 131: In addition to the $217 million mar
Page 132 and 133: TOO MANY HURDLES? The promise that
Page 134 and 135: Millions of Dollars 150 140 120 100
Page 136 and 137: Dataqyesl I aoHTiparTvof The Di in
Page 138 and 139: Figure 1 shows how the ISDN fits to
Page 140 and 141: ISDN IC FUNCTIONS Table 1 Bus Forma
Page 142 and 143: Figure 3 ISDN Semiconductor Demand
Page 144 and 145: PTT (P
Page 146 and 147: fe- Dataoyest OMporatnn Research Ne
Page 148 and 149: Air Conditioners Microwave Ovens Wa
Page 150 and 151: Bosch-Siemens has four plants in Ge
Page 152 and 153: DataQuest t acompAiwcf The E^inK^sd
Page 154 and 155: What, I hear you ask, gives me the
Page 156 and 157: The 1980s have brought us to Phase
Page 158 and 159: What I would like to do now is to e
Page 160 and 161: (Slide 22) This necessary adjustmen
Page 162 and 163: procurement, to eventual export of
Page 164 and 165: (Slide 1) (Slide 2) 1992: HAS EUROP
Page 168 and 169: (Slide 9) (Slide 10) EUROPEAN SEMIC
Page 170 and 171: (Slide 13) (Slide 14) EUROPEAN COMP
Page 172 and 173: (Slide 17) EUROPEAN END-USE VENDOR
Page 174 and 175: (Slide 21) (Slide 22) Europe Other
Page 176 and 177: (Slide 25) (Slide 26) rtnu stack ST
Page 178 and 179: (Slide 29) (Slide 30) SUPPLIER/CUST
Page 180 and 181: (Slide 33) (Slide 34) EUROPEAN ELEC
Page 182 and 183: (Slide 37) THE 1992 CHALLENGE HIGH
Page 184 and 185: Millions of Units 12- 10- 8- 6- 4-
Page 186 and 187: Most of the Japanese firms are quit
Page 188 and 189: Western Europe North America Rest o
Page 190 and 191: Local Content In June 1987, the EEC
Page 192 and 193: Activity Factory Set Up Change Expo
Page 194 and 195: All this activity is of great inter
Page 196 and 197: Table 2 European Facsimile Market S
Page 198 and 199: Color Facsimile Machines The Japane
Page 200 and 201: Productivity Race The facsimile out
Page 202 and 203: mm Dataoyest aconwanyof The Diin& B
Page 204 and 205: Figure 2 Geographic Distributi
Page 206 and 207: Table 3 Semiconductor Inventories R
Page 208 and 209: heavily used over their European co
Page 210 and 211: Dataqyest acomranyof ihcDSnlTBradsb
Page 212 and 213: DATAQUEST ANALYSIS Prior to the int
Page 214 and 215: NOKIA As shown in Figure 1, the Nok
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Net sales from this division for th
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^m DataQuest a company of TneDun& B
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Country West Germany France United
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• Road map directories in automob
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Table 1 EUROPEAN COM^aJNICATIONS EQ
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Application Telex Teletex Videotex
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Dataquest a company of The Dun & Br
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Research Depth of research includes
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Table 3 EUROPEAN INPUT/OUTPUT RATIO
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Dataoyest k^ i m a company of ^ W D
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for mag stripe technology were adop
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financial community today, without
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•'95% Figure 1 MANUFACTURING AUT(
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standards to serve the Italian mark
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In an alliance with EMUG, 30 French
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In spite of these bright spots, Dat
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m^m Dataquesl T^^Suj-iA^^'-fT'i^v f
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Figure 2 Revenue by Region Source:
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Strategic Changes Figure 4 Worldwid
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Terminals Figure 5 Pyramid of Produ
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The Nixdorf 8850 Figure 6 Communica
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The Nixdorf 8870 The 8870 product f
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Figure 7 PHOTO OF PWS-X Source: Nix
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Communication between Nixdorf produ
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The business orientation continues
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Nixdorf intends to exploit the stre
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s^^^s-^f ^^^li^^^^^ DataQuest acomp
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Type of Deflktoo DevicB Display Ter
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INSTALLED BASE OF DESKTOP TERMINALS
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Word Processors Shipments of standa
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:oo« 80% 60% - 40% 20% Figures Eur
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Dataquest expects that by 1991, the
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Appendix A DEFINITIONS OF KEYBOARD
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Appendix B CONNECTION TECHNOLOGIES
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Manufacturer APD Apple Apricot Bull
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of computer graphics and storage su
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