Book of Red Gate 2010 - Red Gate Software
Book of Red Gate 2010 - Red Gate Software
Book of Red Gate 2010 - Red Gate Software
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Typographic rules: Speech Bubbles<br />
A typographic hierarchy has been developed<br />
for use in speech bubbles. The relationship<br />
between font sizes, weights and colours should<br />
always be maintained. Specific sizes are given<br />
here as an example.<br />
Main Tesimonial Font: Helvetica Neue 75 Bold<br />
Colour: Black Font Size: 18pt Leading: 22pt<br />
Name Font: Helvetica Neue 75 Bold<br />
Colour: <strong>Red</strong> Font Size: 12pt Leading: 18pt<br />
Job Title Font: Helvetica Neue 55 Roman<br />
Colour: Black Font Size: 12pt Leading: 18pt<br />
Second line leading: 16pt<br />
Typographic rules: Basic<br />
Some more general rules that should be adhered to in <strong>Red</strong> <strong>Gate</strong><br />
materials.<br />
Alignment: Always ragged left, never justified.<br />
Quote usage: Straight only ( ' + " ) not ( ‘+ “ )<br />
Negative tracking: Permitted, but not more than a value <strong>of</strong> -40<br />
(assuming use <strong>of</strong> Adobe InDesign)<br />
Ligatures: Recommended, and placed automatically when using<br />
OpenType fonts<br />
Kerning: Pay close attention to Helvetica's 1 in particular. Values<br />
<strong>of</strong> -40 for n1 pairs, and -80 for most 1n pairs are recommended.<br />
Please note that <strong>Red</strong> <strong>Gate</strong> <strong>Book</strong>s have their own rules.<br />
For more information contact publishing@red-gate.com.<br />
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