Innovation Core - IDG

" Where are you likely to
find people with the least
diversity of experience, the
largest investment in the
past, and the greatest
reverence for industry
dogma?
At the top !”
Gary Hamel
http://www.flickr.com/photos/noelii/2534048747/

Jonas Kjellstrand
Strategisk rådgivare och analytiker

Management
CEO
CFO
CHR
CXX
CIO !

" Where are you likely to
find people with the least
diversity of experience, the
largest investment in the
past, and the greatest
reverence for industry
dogma?
At the top !”
Gary Hamel
http://www.flickr.com/photos/noelii/2534048747/

Management
Organization

Google: Crazy + Management

Innovation Core
◆ Innovation usually happens in
webs of formal and informal roles
and relationships.
◆ Innovation focuses very hard on a
single issue problematics*
* explain!

Organizational Approach
to Innovation
◆ Produces from raw ideas to disrupt 11.0%
◆ Quickly adopts to stay with leaders 6.7%
◆ Diffuses to increase presence 14.6%
◆ Adopts cautiously after benefits clear 28.1%
◆ Innovates mostly to support core 39.3%

The Innovation
Diffusion Gap
◆ Innovation diffusion today operates
under new rules
◆ Innovation diffusion in large
organizations governed by the old rules

Key Distinctions
◆ There is a distinction between routine
knowledge work and innovation work
— How perceived/supported in organization
— Experience of the group
— Where/how its done
— The sources and flows of information

Start Small & Focused
Audience
Goal
“Revolutionary”

“Innovation” Is Linked
to Satisfaction
(Percent agree strongly, rating 6-7)
When I create a new idea/solution,
no matter how big or small, my
work is more meaningful to me 86.0%