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For the eng<strong>in</strong>eer<strong>in</strong>g side, an example may be an optical network layer with cross-connect and add/drop<br />

functionalities. Eventual optical multiplex<strong>in</strong>g may be able to promote high bandwidth utilization. For the<br />

management side, distributed systems that comprise of diverse types of vendor hardware and software have to<br />

be transparent. Management effectiveness accompanies an issue of standards <strong>in</strong> need of <strong>in</strong>teroperability. Some<br />

of the key technology service areas are private l<strong>in</strong>e, frame relay, Integrated Services Digital Network (ISDN),<br />

Asynchronous Transfer Mode (ATM), and Satellite.<br />

In construct<strong>in</strong>g NII, particular attention needs to be paid on the global <strong>in</strong>frastructure, standards, and products<br />

and services. It is necessary to consider some of the critical factors <strong>in</strong> design<strong>in</strong>g the NII: protocols or<br />

applications that require extensive back and forth transmission of small packets. Network segmentation to<br />

enhance the performance <strong>in</strong> <strong>in</strong>terfac<strong>in</strong>g the frame relay with X.25. Consideration of remote procedure calls<br />

over traditional queries wit respect to the graphical user <strong>in</strong>terface. Effects of distributed versus centralized<br />

control of bus<strong>in</strong>ess on the amount of data flow over the circuit.<br />

3. Pilot Cases<br />

In late 1980's, the City of Cerritos <strong>in</strong> California tried to deliver a large library of movies to residents with<strong>in</strong><br />

thirty m<strong>in</strong>utes. However, many residents balked at the extra cost of services. Menu of concocted products like<br />

video on demand, especially on a fee basis may still not be welcome for both consumers as well as for those<br />

who have to bear with the high cost of <strong>in</strong>stall<strong>in</strong>g fiber optics. Last year, PacTel decided to slow down an year<br />

long effort of upgrad<strong>in</strong>g the city of Los Angeles communication network to provide the video dial tone quality,<br />

and <strong>in</strong>stead will resort to wireless cable technology.<br />

In late 1990's another California project at Playa Vista is underway to address the city wide <strong>in</strong>tegrated<br />

<strong>in</strong><strong>format</strong>ion <strong>in</strong>frastructure to accommodate both analog and digital communication media along with the high<br />

tech enterta<strong>in</strong>ment <strong>in</strong>dustry.<br />

A noteworthy example of success nearby the Playa Vista project location is a net drama, The Spot. The author<br />

participated <strong>in</strong> produc<strong>in</strong>g a telecommunication technology education project that will be dissem<strong>in</strong>ated via the<br />

Internet. Many producers of these types of products are gathered around West Los Angeles seashore and<br />

earned the name of be<strong>in</strong>g Silicon Beach.<br />

In addition to the enterta<strong>in</strong>ment and education <strong>in</strong>dustries, Web based sales of a retail product as exemplified by<br />

Hot Hot Hot encourages new types of bus<strong>in</strong>esses. Moreover, personal f<strong>in</strong>ance and bank<strong>in</strong>g, and yellow page<br />

markets are apparently some of the good examples worth watch<strong>in</strong>g. Integrat<strong>in</strong>g fixed and mobile telephony<br />

services may be the one that needs more attention. In fact, it is one th<strong>in</strong>g to have a good fast hardware or<br />

highway and it is another to utilize such capabilities and add values appeal<strong>in</strong>g to consumers.<br />

4. Lessons<br />

Consider<strong>in</strong>g the characteristics of <strong>in</strong><strong>format</strong>ion consumers expect, content is the first consideration while the<br />

quality and value of the content may be even more essential. Secondly, consumer <strong>in</strong>terface, often called<br />

graphical user <strong>in</strong>terface and accessibility are critical considerations. F<strong>in</strong>ally, the cost of such <strong>in</strong><strong>format</strong>ion<br />

service should be weighed.

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