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premises could have relevance for an <strong>in</strong>ternet section, if it turns out that these constra<strong>in</strong>ts are lessened or elim<strong>in</strong>ated <strong>in</strong><br />

the <strong>in</strong>ternet section.<br />

A Learn<strong>in</strong>g Activity Model<br />

The above premises suggest a learn<strong>in</strong>g process conta<strong>in</strong><strong>in</strong>g the follow<strong>in</strong>g steps:<br />

course goals<br />

and structure<br />

feedback<br />

learn<strong>in</strong>g activities assessable outcomes<br />

learn<strong>in</strong>g resources<br />

The task now is to implement this set of premises <strong>in</strong> an <strong>in</strong>ternet environment. Figure 1: Steps of Learn<strong>in</strong>g Process<br />

Course Goals<br />

Application of Learn<strong>in</strong>g Premises to an Internet Environment<br />

The <strong>in</strong>troductory management course was chosen for <strong>in</strong>ternet delivery because: (1) the content of the course is primarily<br />

conceptual, and thus a more suitable prospect for an <strong>in</strong>ternet medium, (2) it is a multisection course, provid<strong>in</strong>g a choice<br />

for a large number of students, and (3) students with bus<strong>in</strong>ess majors may f<strong>in</strong>d this section dist<strong>in</strong>ctly valuable, either<br />

because it would help <strong>in</strong> develop<strong>in</strong>g a schedule, or because they are work<strong>in</strong>g and f<strong>in</strong>d attend<strong>in</strong>g any scheduled classes<br />

difficult. These assumptions will be revisited <strong>in</strong> the last section of this article.<br />

The <strong>in</strong>ternet section of this course, then, was <strong>in</strong>tended to accomplish the same goals as had been established for other<br />

(classroom) sections: To provide a broad understand<strong>in</strong>g of organizations as a basis for deal<strong>in</strong>g with complex<br />

organizational issues. Two objectives elaborat<strong>in</strong>g on this goal were also adopted:<br />

1. Participants' understand<strong>in</strong>g of organizations will be expanded to <strong>in</strong>clude organizational:<br />

Management and Problem-Solv<strong>in</strong>g: management and the process of address<strong>in</strong>g complex organizational<br />

problems.<br />

Environment: the major elements of the larger context of organizations, <strong>in</strong>clud<strong>in</strong>g global competition,<br />

major technological changes, legal/political, and social issues.<br />

Adaptation: organizations as structures designed to be adaptive to these elements, and different<br />

organizational and <strong>in</strong>ter-organizational designs as means of do<strong>in</strong>g so.<br />

Policies and Practices: how organizational policies and practices (<strong>in</strong>clud<strong>in</strong>g culture, goal sett<strong>in</strong>g,<br />

diversity, leadership, motivation, and management <strong>in</strong><strong>format</strong>ion systems) shape or constra<strong>in</strong> goal<br />

atta<strong>in</strong>ment.<br />

Innovation and Change: ways by which firms may organize for change, and means of further<strong>in</strong>g the<br />

<strong>in</strong>novative and entrepreneurial aspect of contemporary corporations.<br />

2. Given complex organizational situations, participants will be able to draw on the above to raise and analyze<br />

issues, create alternatives, develop solutions, and plan implementation.<br />

Course Structure<br />

An <strong>in</strong>itial concern was how to communicate to students the nature of this <strong>in</strong>ternet course, and to do it via an <strong>in</strong>ternet<br />

medium. The "tree branch<strong>in</strong>g" structure typical of <strong>in</strong>ternet sites is often difficult to understand, s<strong>in</strong>ce much of the<br />

substance of the site is one or more levels away from the <strong>in</strong>itial view. Exploration of branches can, unless the designer is<br />

careful, get the <strong>in</strong>quirer lost <strong>in</strong> a maze of <strong>in</strong>terconnected branch<strong>in</strong>g l<strong>in</strong>ks and make it difficult to get a sense of the course<br />

as a whole.

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