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Develop<strong>in</strong>g an <strong>in</strong>ternet Section of a Management Course:<br />

Transport<strong>in</strong>g Learn<strong>in</strong>g Premises Across Media *<br />

March, 1995<br />

John D. Bigelow<br />

Professor, Management Department<br />

Boise State University<br />

College of Bus<strong>in</strong>ess and Economics<br />

1910 University Drive<br />

Boise, Idaho 83725<br />

RMGBigel@cobfac.idbsu.edu<br />

(208)385-1267<br />

Suggested Conference Topic Area: The Web as Teach<strong>in</strong>g Tool<br />

Abstract<br />

In universities we're see<strong>in</strong>g a rapidly grow<strong>in</strong>g <strong>in</strong>terest <strong>in</strong> develop<strong>in</strong>g <strong>in</strong>ternet implementations of classroom courses. In<br />

translat<strong>in</strong>g courses from a classroom environment to an <strong>in</strong>ternet environment, how can we both build on the course<br />

development that occurred <strong>in</strong> the classroom environment, and avoid <strong>in</strong>advertently limit<strong>in</strong>g the possibilities of the<br />

<strong>in</strong>ternet course? The author proposes a "premise-based" approach, <strong>in</strong> which learn<strong>in</strong>g premises underly<strong>in</strong>g classroom<br />

courses are extracted, then used as the basis for creat<strong>in</strong>g an <strong>in</strong>ternet course. This approach is applied <strong>in</strong> develop<strong>in</strong>g an<br />

<strong>in</strong>ternet section of an <strong>in</strong>troductory management course. Six learn<strong>in</strong>g premises are identified and organized <strong>in</strong>to a<br />

learn<strong>in</strong>g model. The author then describes how each element of the model is implemented <strong>in</strong> the <strong>in</strong>ternet course.<br />

Illustrations of support<strong>in</strong>g email, <strong>in</strong>ternet, and Toolbook resources are provided, and student reactions to the course are<br />

reviewed.<br />

premises about<br />

learn<strong>in</strong>g<br />

learn<strong>in</strong>g<br />

model<br />

course<br />

goals<br />

Contents<br />

course structure learn<strong>in</strong>g<br />

resources<br />

learn<strong>in</strong>g<br />

activities<br />

assessable<br />

outcomes<br />

Develop<strong>in</strong>g an <strong>in</strong>ternet Section of a Management Course:<br />

Transport<strong>in</strong>g Learn<strong>in</strong>g Premises Across Media *<br />

March, 1995<br />

feedback student response<br />

In the past couple of years we have seen a vast surge toward use of <strong>in</strong>ternet. Whereas a few years ago the <strong>in</strong>ternet was an<br />

obscure reserve for academics and researchers, we now are see<strong>in</strong>g <strong>in</strong> excess of seven million visitors a day. Moreover,<br />

<strong>in</strong>creas<strong>in</strong>g access to <strong>in</strong>ternet, coupled with decreas<strong>in</strong>g educational budgets has led to <strong>in</strong>terest <strong>in</strong> the <strong>in</strong>ternet as a<br />

teach<strong>in</strong>g/learn<strong>in</strong>g medium. At the university level, <strong>in</strong>ternet-based course development has moved beyond the occasional<br />

experimental course, to more broad-based course development; e.g., through the Globewide Network Academy and The<br />

Onl<strong>in</strong>e College Classroom. Because of the low capital <strong>in</strong>vestments required to establish <strong>in</strong>ternet courses and because of<br />

the vastly extended prospective clientele for such courses, we are likely to see a lot more of them <strong>in</strong> the future. The<br />

University of Phoenix, for example, is advertis<strong>in</strong>g its on-l<strong>in</strong>e campus <strong>in</strong> Bus<strong>in</strong>ess Week.<br />

The potential of the <strong>in</strong>ternet as a university teach<strong>in</strong>g medium, however, has still to be explored. To be sure, we have a<br />

teach<strong>in</strong>g model for on-l<strong>in</strong>e learn<strong>in</strong>g which has been developed over years of BBS (bullet<strong>in</strong> board system) and some<br />

<strong>in</strong>ternet development. Yet this model was developed under fairly severe comput<strong>in</strong>g and communication speed<br />

constra<strong>in</strong>ts. We now have capabilities and resources available to onl<strong>in</strong>e teachers which were scarcely dreamed of <strong>in</strong> the<br />

early BBS days. When develop<strong>in</strong>g an <strong>in</strong>ternet course then, it is important to keep <strong>in</strong> m<strong>in</strong>d the possibilities which the<br />

contemporary <strong>in</strong>ternet environment makes available, and not to simply adopt designs which were tailored to past<br />

constra<strong>in</strong>ts. It is important to remember too that much of university experience <strong>in</strong> learn<strong>in</strong>g has evolved <strong>in</strong> a classroom

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