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contact with their own chosen onl<strong>in</strong>e communities, while at the same time ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g more generalised social<br />

cohesion. The separate trends lead<strong>in</strong>g us towards very widespread <strong>in</strong>terchange of of resources and<br />

recommendations will cont<strong>in</strong>ue to accelerate anyway, but without overall strategic guidance the result may<br />

prove <strong>in</strong> retrospect to be an undesirable or even dangerous patchwork. The proposed <strong>in</strong>teractive structure offers<br />

flexibility <strong>in</strong> terms of commercial development and <strong>in</strong>dividual presentation, but ma<strong>in</strong>ta<strong>in</strong>s an <strong>in</strong>tegrated set of<br />

features to serve future social purposes. The authors suggest that <strong>in</strong>tentional development of such an <strong>in</strong>terface<br />

is the logical next step <strong>in</strong> achiev<strong>in</strong>g social efficacy and personal communications <strong>in</strong> a “post mass-media<br />

dependent “age. Look<strong>in</strong>g further ahead, it is possible to discern the outl<strong>in</strong>es of a future <strong>in</strong> which the natural<br />

evolution of this sort of ‘reference’ system will come to be used for <strong>in</strong>teractively shar<strong>in</strong>g streams of media<br />

derived from each <strong>in</strong>dividual’s daily existence - giv<strong>in</strong>g us a chance to selectively ‘tune <strong>in</strong>’ to each other’s<br />

experience of the world.<br />

References<br />

[Bank 1995] Bank, D. (December 1995). Java Saga. Wired 3.12 , 166-9 238-244<br />

[Chaum 1992] Chaum, D. (August 1992). Achiev<strong>in</strong>g Electronic Privacy. Scientific American 272 , 96-101<br />

[Fenn 1994] Fenn, B. (October 1994). Harmony on an Expand<strong>in</strong>g Net, <strong>in</strong>teractions 1.4, ACM Press, 29-38<br />

[Maurer 1996] Maurer, H. (1996). HyperWave: A Second Generation Web Solution, Addison-Wesley, 31-118<br />

[‘moose’ 1996] ‘moose’ (1996). The Cancelmoose Home Page, http://www.cm.org/faq.html<br />

[Negroponte 1995] Negroponte, N. ( 1995). be<strong>in</strong>g digital, Hodder & Stoughton, 152-156

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