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each referee would then tend to change adaptively over time. (Clearly such an assessment of others’ judgment<br />

would usually be treated as highly personal and thus held only <strong>in</strong> encrypted form until needed.) This process<br />

could be made visible to the user, or left to function purely <strong>in</strong> terms of how appropriate any particular media<br />

resource was eventually found to be. Of course, whoever forwards any particular suggestion could also specify<br />

their own assessment as to its priority, which would be automatically factored <strong>in</strong> to the overall process of<br />

evaluation.<br />

Thus the recommendations of a good friend, or some reference that was designated by a well-respected<br />

professional colleague as be<strong>in</strong>g particularly important, might automatically be accorded “headl<strong>in</strong>e” status; at<br />

least <strong>in</strong> some relevant section of content. Likewise, if a significant number of the 'lower' level members of one's<br />

chosen community recommend a particular piece of <strong>in</strong><strong>format</strong>ion it will be automatically promoted to a<br />

relatively more important position. Regular reference contributors might be structured <strong>in</strong>to subject-based<br />

<strong>in</strong>terest groups, with all those on a physically localised freenet be<strong>in</strong>g one natural example. In fact, it seems<br />

likely that whole new patterns of onl<strong>in</strong>e association will develop with<strong>in</strong> the context of such a media<br />

recommendation and valuation environment. Note that <strong>in</strong>itially 'anonymous' offer<strong>in</strong>gs are even possible, so<br />

that brand new mental associates might surface from time to time through a review of those who have recently<br />

offered the most astute suggestions.<br />

However this filtration and sort<strong>in</strong>g process is managed, the f<strong>in</strong>al media presentation would then be<br />

personalised <strong>in</strong>to the form chosen as most useful and attractive to the end user. Of course commercially-based<br />

l<strong>in</strong>ks could be seamlessly <strong>in</strong>tegrated <strong>in</strong>to the same protocol. A stand<strong>in</strong>g subscription could retrieve the 'Top'<br />

stories from a trusted news source. In<strong>format</strong>ive ads from a company of <strong>in</strong>terest, or a bill<strong>in</strong>g for the latest film<br />

from a favourite director, might appear <strong>in</strong> a sidebar at the appropriate location with<strong>in</strong> one's ‘Daily Us’. And<br />

before too long we can expect to see well-known 'Mentors' sell<strong>in</strong>g their own personal selections of prioritised<br />

reference lists on various subjects, for automatic <strong>in</strong>clusion <strong>in</strong>to the purchaser’s onl<strong>in</strong>e view of the world.<br />

The scenario above would require some quorum of active participation to really take off, but the actual<br />

selection and <strong>in</strong>teractive arrangement of the <strong>in</strong><strong>format</strong>ion could be carried out primarily by specifically designed<br />

software on each user’s system. Only a m<strong>in</strong>imum of new centralised service is required. The basic “Home”<br />

collection with<strong>in</strong> the HyperWave environment for the Web might be adapted to support a first personal edition<br />

of ‘The Daily Us’ [Maurer 1996]. Cooperative use of exist<strong>in</strong>g encryption standards like PGP could soothe any<br />

qualms that users might have about broadcast<strong>in</strong>g 'sensitive' recommendations, but the encryption/decryption<br />

itself would add very little extra process<strong>in</strong>g load s<strong>in</strong>ce the reference l<strong>in</strong>ks are so small. In the medium term, the<br />

maturation of Java could provide the basis for very rapid dissem<strong>in</strong>ation of software to implement such a system<br />

of <strong>in</strong>teractive recommendation and presentation [Bank 1995].<br />

Some resources on the Web already provide a 'thumbnail' image, along with a brief abstract about the content,<br />

and this will become commonplace as <strong>PDF</strong> cont<strong>in</strong>ues to establish itself as a de facto standard. Hav<strong>in</strong>g such a<br />

'sampler' file about each onl<strong>in</strong>e resource would provide a simple means with which to <strong>format</strong> the surface layer<br />

presentation of any 'accepted' suggestions. This image could either be sent as the recommendation itself,<br />

together with data on the referee of the l<strong>in</strong>k (perhaps along with their own specific annotation message), or be<br />

automatically downloaded only at the po<strong>in</strong>t of acceptance.<br />

Valuation Process<br />

One critical aspect of this overall scheme will be an <strong>in</strong>tuitive means to provide feedback about the accuracy of<br />

any recommendations com<strong>in</strong>g through the system, essentially to 'Vote' on the relevance of each media resource<br />

encountered. At first this would just be self-conta<strong>in</strong>ed; giv<strong>in</strong>g the local assessment database a means to adapt<br />

its 'rat<strong>in</strong>g' of each referee <strong>in</strong> terms of their success at tagg<strong>in</strong>g appropriate resources, from the po<strong>in</strong>t of view of<br />

the recipient. Once there is some critical mass of participation <strong>in</strong> such a systematic shar<strong>in</strong>g of value judgments,<br />

however, new possibilities beg<strong>in</strong> to open up.<br />

An 'impartial' survey organisation could regularly issue nearly every user's system with a set number of<br />

untraceable, but completely authenticated, units of 'judgment' (probably by way of offer<strong>in</strong>g participants some<br />

valuable <strong>in</strong>centive). Exist<strong>in</strong>g digital cash theory and <strong>in</strong>itiatives provide conceptual models for this [Chaum<br />

1992]. These non-negotiable units could be automatically 'stamped' by one's own system, based on the same<br />

criteria used for '<strong>in</strong>ternal' assessment, then automatically returned to the issu<strong>in</strong>g organisation. Negative value<br />

judgments would 'cost' the user <strong>in</strong> the same way, but be subtracted from the score of the onl<strong>in</strong>e resource. The<br />

f<strong>in</strong>al, cont<strong>in</strong>uously updated results would clearly be of great importance to the commercial sector - and

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