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2) Increased Communication Bandwidth<br />

Corporate users generally have a better experience than home users, as they can<br />

access the Web through higher speed corporate networks and dedicated T1 or T3<br />

data l<strong>in</strong>es. The home user is still limited to the capability of the twisted-pair<br />

copper phone l<strong>in</strong>e and the 19.2kbps modem which is currently available.<br />

The fact that most Web users today spend on average 80% of their on-l<strong>in</strong>e time<br />

idle makes for a very <strong>in</strong>efficient use of the Web.<br />

There is a tremendous amount of activity <strong>in</strong> the telecommunications arena, all<br />

aimed at essentially mak<strong>in</strong>g bandwidth virtually unlimited. Cable companies are<br />

upgrad<strong>in</strong>g their plant <strong>in</strong>frastructure to deliver digital <strong>in</strong><strong>format</strong>ion over the coaxial<br />

cable which today is deliver<strong>in</strong>g only analog TV broadcast. Modem manufacturers<br />

are gear<strong>in</strong>g up on produc<strong>in</strong>g cable modems. The RBOCs (regional Bell operat<strong>in</strong>g<br />

companies) are all offer<strong>in</strong>g new services based on more efficient modulation<br />

schemes delivered over exist<strong>in</strong>g copper wir<strong>in</strong>g. These <strong>in</strong>clude ISDN and ADSL,<br />

which will improve communication speeds by up to 30 times the 19.2kbps speeds<br />

supported currently.<br />

The buildout of the long haul network (SONET) backbones based on ATM,<br />

runn<strong>in</strong>g over fiber optic communication cables is underway. As the reach of fiber<br />

optic cable gets closer to the home and the workplace (FTTH, FTTC), speeds of<br />

communicat<strong>in</strong>g data will <strong>in</strong>crease by more than 2 orders of magnitude.<br />

Users will reach optimal efficiency, at which time they will spend little of the<br />

current 80% of their time wait<strong>in</strong>g on the network to serve up the <strong>in</strong><strong>format</strong>ion they<br />

seek. This element will contribute a factor of 4x or 5x to the <strong>in</strong>crease <strong>in</strong> Website<br />

activity levels.<br />

3) Ubiquitous Access to the Web<br />

A fully web-capable PC now costs about $1,000, <strong>in</strong>clud<strong>in</strong>g all of the software<br />

needed to connect to the Web. Companies such as AT&T have announced<br />

virtually free connection access to the Web, which previously cost $200 to $300<br />

per year. In current dollar terms, PCs are less expensive than color TVs were at<br />

that po<strong>in</strong>t <strong>in</strong> time when color TVs became ubiquitous appliances <strong>in</strong> the home. In<br />

addition, the process of gett<strong>in</strong>g connected to the Web has been greatly simplified<br />

with the emergence and acceptance of plug-and-play standards, as well as tightly<br />

bundled packages that offer the full set of services needed to connect to the Web<br />

as a user or a Website. ISPs (Web Service Providers) have proliferated and will<br />

provide full turnkey system connection via a s<strong>in</strong>gle po<strong>in</strong>t of contact. These<br />

advancements have significantly dropped the barrier of gett<strong>in</strong>g connected to the<br />

web.<br />

______________________________________________________________________________<br />

The Aria Architecture Page 5 Andromedia, Inc.<br />

White Paper July 1996

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