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learning - Academic Conferences Limited

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Latefa Bin Fryan and Lampros Stergioulas<br />

of the categories contained several critical eLearning acceptance and success measures which are<br />

as follows:<br />

Instructor’s attitude towards and control of the technology<br />

Instructor’s teaching style<br />

Student motivation and technical competency<br />

Student interactive collaboration<br />

eLearning course content and structure<br />

Ease of on-campus internet access<br />

Effectiveness of information technology infrastructure<br />

University support of eLearning activities<br />

However, these CSFs are taken only from the student’s perspective and are lacking the education<br />

provider’s perspective which is equally essential to be considered in order to realise the potential for<br />

eLearning adoption. Underwood (2009) discussed the following CSFs for education with digital<br />

technology (i.e. eLearning):<br />

Increased student effectiveness or performance<br />

Increased student efficiency<br />

Increased student engagement or satisfaction<br />

More positive student attitudes twards <strong>learning</strong> (student’s motivation)<br />

However, these four factors focused only on the student’s performance irrespective to the general<br />

CSFs (i.e. it lacks several CSFs that in general are significant to the adoption of eLearning such as<br />

time and location independence).<br />

Another study (Papp, 2000) presented CSFs for distance <strong>learning</strong> using electronic means (i.e. via<br />

eLearning), these factors include:<br />

Security of Intellectual Property<br />

Suitability for distance <strong>learning</strong> environment<br />

Familiarity with the courses<br />

Course contents<br />

Mechanisms for troubleshooting<br />

Sun et al. (2008) conducted a survey and presented seven CSFs for the satisfaction of an eLearning<br />

user (or student):<br />

Student computer anxiety<br />

Instructor attitude toward eLearning<br />

eLearning course flexibility<br />

eLearning course quality<br />

Perceived usefulness<br />

Perceived ease of use<br />

Diversity in assessments<br />

However, these lists are not comprehensive and lack several important aspects such as effectiveness<br />

(or impact) of eLearning in terms of performance. Rovai and Downey (2010) discussed the major<br />

seven factors causing the failure of many distance education programs:<br />

Planning<br />

Marketing and recruitment<br />

Financial management<br />

Quality assurance<br />

Student retention<br />

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