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Latefa Bin Fryan and Lampros Stergioulas When comparing eLearning with the traditional classroom learning, one can find pros and cons for either case. Zhang et al. (2004) assert that: eLearning offers a learner-centred approach, while the conventional classroom learning is less centred on the tutor and puts more emphasis on the instructor. Zhang et al. (2004) also demonstrate that the eLearning offers more advantages than the traditional classroom learning, which implies that the new technology is changing the way of learning and constitutes a real alternative to conventional classroom learning. However, Russell (2001) indicates that there is no significant difference between eLearning and traditional learning and offers considerable evidence that technology does not depreciate teaching. Many countries are adopting eLearning for the purpose of improving educational standards, processes, and to overcome time, space or resource limitations. Abouchedid and Eid (2004) conducted a survey about the challenges for eLearning adoption in the Arab world and commented on the need for change in the attitudes of instructors towards the adoption of eLearning, however he also argues that it is imperative for the Arab world to adopt eLearning in order to compete with the educational systems of the developed countries of the world. Pursuing this further, this research focuses on Kingdom of Saudi Arabia (KSA) for investigating and analysing the adoption of eLearning in their educational system. 2. Background: Concept and adoption of eLearning in KSA educational institutions Kingdom of Saudi Arabia (KSA) has population expanding at 3.7% to 4.0% per year (Field, 1994; Long, 1997), with 16.9 million in early 1900 and expected to reach 25 million by 2011 (Saudi Arabian Information Resource, 2007). This rapid growth in population is expected to exert a huge pressure on the country’s educational systems creating increasing demands for technological solutions (Albalawi, 2007). Since majority of KSA’s population is young requiring more jobs and good education (Al-Faisal et al., 2010). The educational system in KSA is struggling to cope with increasing demands of growing population and diversifying economy with student to teacher ratio of 15:1, which is one of the lowest in the world (ameinfo.com, 2009). Since 1998, the number of universities in KSA has increase from 7 public universities to 17 public universities and 24 private colleges, containing almost one million students (Al-Faisal et al., 2010). In order to enable KSA educational system to cope with the 21 st Century developments, it is essential to improve the system by using ICT in learning and management and by increasing cooperation with local and international partners (Al-Faisal et al., 2010). KSA Government is undertaking initiatives for educational system reform to improve quality and efficiency of learning at all levels by allocating SR137 billion ($36.5 billion) for education in country’s 2010 budget. (Al-Faisal et al., 2010); examples of these reforms are curriculum development, ICT and eLearning strategy, and partnering with foreign schools. Universities and colleges in KSA vary in their levels of technology advancements and developments; for instance, some universities are less developed in terms of using technology or ICT (i.e. limited to a few numbers of computers which can only be used by faculty members), while others are highly equipped with technology such as King Abdullah University of Science and Technology (KAUST) which operated in 2009, with cost of $10B at estimated area of 36 million meters square (KAUST, 2010). Owing to the rapid population growth, lack in the number and quality of teachers and instructors, and to adhere with KSA Government’s initiative for the utilization of ICT, the National Centre of eLearning and Distance Learning (NCEL) was established in 2006, with an aim to facilitate the next generation eLearning across higher education sectors in KSA and to organise the change and prepare eLearning material (NCEL, 2010). The goals of NCEL (NCEL, 2010) are: extending the use of eLearning applications in higher educational institutions; participating in increasing the capacity for institutions by using eLearning system; improving awareness of the benefits and importance of eLearning; holding seminars, workshops and conferences; building educational software applications; and supporting researches in the field of eLearning and distance learning. NCEL provides training to various university staff through workshops. NCEL encourages its trainees to use eLearning system as some of them are resistant to use it. Resulting from the major transformation of traditional education in KSA, most educational institutions are switching to eLearning system; some universities have already started implementation of eLearning system while others are considering this now. 64

3. Motivation of research - The gap Latefa Bin Fryan and Lampros Stergioulas Although the significance of eLearning cannot be denied and its impact on the improvement of the traditional educational system is well-recognised, there are still gaps in the adoption of eLearning. Reasons for this include: lack of understanding about the success factors of eLearning, and neglecting the factors influencing lecturers to adopt the internet as a teaching tool (Hsbollah and Idris, 2009). Existing literature reports that considerable amount of work has been done on the benefits or features of eLearning and about eLearning implementation, and several studies have been conducted for the adoption of eLearning listing many CSFs; however, the lists are not comprehensive; for some CSFs student’s perspectives alone are taken into consideration while the others merely consider the education provider’s perspectives. Due to the lack of research into this area, further research is needed for investigating and identifying such CSFs that would lead to a successful adoption of eLearning. In order to fully realise the potential of eLearning and understand the challenges in the adoption of eLearning, it is imperative to identify the Critical Success Factors (CSFs) that affect the adoption of eLearning in KSA educational institutions. The purpose of the planned research is to address this gap and present a comprehensive list of such CSFs that influence the adoption of eLearning in KSA educational institutions. 4. eLearning features and benefits Electronic learning (eLearning) can be defined as a way of learning that is facilitated and supported through the use of information and communications technology (NZCER, 2004; Al-Jaghoub et al, 2009). eLearning is a web-based educational system that uses IT and computer networks; it widely utilises modern technology, internet, electronic media, or web-based applications to deliver the ultimate learning experience (Selim, 2007; Hsbollah and Idris, 2009). It is one of the most significant recent developments in the information system industry (Wang, 2003) and is considered as an appropriate means of providing education for universities which lack enough staff, study material, or classes. With the adoption of eLearning there is no need to minimise the number of student in each course. eLearning is a major transformation of traditional education provision to more modern, effective and efficient alternative educational methods (Freire, 1994 Selim, 2007). It has been reported in the literature that eLearning outranges the traditional learning methods in terms of courses and student performance (Beyth-Marom et al., 2003). Moreover, students prefer to use eLearning because it makes their learning more effective, efficient, and flexible; i.e. they can study anytime, anywhere, and in their own way (Papp, 2000). eLearning supports both individualised and collaborative learning (Suddaby and Milne, 2008; Bell, 2007; Volery and lord,2000), and compensates any deficiencies in the traditional learning system (Hsbollah and Idris, 2009). The effectiveness-level increases as we shift from distance learning to eLearning (as shown in Figure 1). eLearning has also been used interchangeably or with partly overlapping meanings as computer mediated learning, advanced distributed learning (ADL), online learning (OL), networked learning, virtual learning, web-based learning (WBL), internet-based training (IBT), web-based instruction (WBI), open/flexible learning (OFL), and digital learning (Khan, 2001; NZCER, 2004; Selim, 2007). While eLearning can be used as part of distance learning programs, it does not necessarily have to involve distance learning (NZCER, 2004). Several benefits of eLearning have been reported in the literature, the key benefits are locationindependent and time-independent learning (Fayter, 1998; Homan and Macpherson, 2005; Bell, 2007). Using IT in education not only facilitates the access to education and training but also improves teaching and learning quality (Newton, 2003). Through eLearning, the delivery of educational programs to more students can be realised at a much lower cost (Peled, 2000; Volery and Lord, 2000). Moreover, using IT in education has added value to the existing teaching methodology (Broad et al., 2003). eLearning makes it possible to continue studies in parallel with job or work due to it is flexible nature in term of time and location independence. The quality for eLearning needs to be maintained and the importance of quality cannot be compromised (Inglis, 2008). Existing literature highlights gaps in the adoption of eLearning and reports that despite considerable amount of work done in this area, there is still lack of understanding about the success factors of eLearning (Hsbollah and Idris, 2009). Most studies present the Critical Success Factors (CSFs) listings for the adoption of eLearning; however, the lists are not comprehensive. In some studies student’s perspectives alone are taken into consideration (Selim, 2007; Sun et al., 2008; Underwood, 65

3. Motivation of research - The gap<br />

Latefa Bin Fryan and Lampros Stergioulas<br />

Although the significance of eLearning cannot be denied and its impact on the improvement of the<br />

traditional educational system is well-recognised, there are still gaps in the adoption of eLearning.<br />

Reasons for this include: lack of understanding about the success factors of eLearning, and<br />

neglecting the factors influencing lecturers to adopt the internet as a teaching tool (Hsbollah and Idris,<br />

2009). Existing literature reports that considerable amount of work has been done on the benefits or<br />

features of eLearning and about eLearning implementation, and several studies have been conducted<br />

for the adoption of eLearning listing many CSFs; however, the lists are not comprehensive; for some<br />

CSFs student’s perspectives alone are taken into consideration while the others merely consider the<br />

education provider’s perspectives. Due to the lack of research into this area, further research is<br />

needed for investigating and identifying such CSFs that would lead to a successful adoption of<br />

eLearning. In order to fully realise the potential of eLearning and understand the challenges in the<br />

adoption of eLearning, it is imperative to identify the Critical Success Factors (CSFs) that affect the<br />

adoption of eLearning in KSA educational institutions.<br />

The purpose of the planned research is to address this gap and present a comprehensive list of such<br />

CSFs that influence the adoption of eLearning in KSA educational institutions.<br />

4. eLearning features and benefits<br />

Electronic <strong>learning</strong> (eLearning) can be defined as a way of <strong>learning</strong> that is facilitated and supported<br />

through the use of information and communications technology (NZCER, 2004; Al-Jaghoub et al,<br />

2009). eLearning is a web-based educational system that uses IT and computer networks; it widely<br />

utilises modern technology, internet, electronic media, or web-based applications to deliver the<br />

ultimate <strong>learning</strong> experience (Selim, 2007; Hsbollah and Idris, 2009). It is one of the most significant<br />

recent developments in the information system industry (Wang, 2003) and is considered as an<br />

appropriate means of providing education for universities which lack enough staff, study material, or<br />

classes. With the adoption of eLearning there is no need to minimise the number of student in each<br />

course. eLearning is a major transformation of traditional education provision to more modern,<br />

effective and efficient alternative educational methods (Freire, 1994 Selim, 2007). It has been<br />

reported in the literature that eLearning outranges the traditional <strong>learning</strong> methods in terms of courses<br />

and student performance (Beyth-Marom et al., 2003). Moreover, students prefer to use eLearning<br />

because it makes their <strong>learning</strong> more effective, efficient, and flexible; i.e. they can study anytime,<br />

anywhere, and in their own way (Papp, 2000). eLearning supports both individualised and<br />

collaborative <strong>learning</strong> (Suddaby and Milne, 2008; Bell, 2007; Volery and lord,2000), and compensates<br />

any deficiencies in the traditional <strong>learning</strong> system (Hsbollah and Idris, 2009).<br />

The effectiveness-level increases as we shift from distance <strong>learning</strong> to eLearning (as shown in Figure<br />

1). eLearning has also been used interchangeably or with partly overlapping meanings as computer<br />

mediated <strong>learning</strong>, advanced distributed <strong>learning</strong> (ADL), online <strong>learning</strong> (OL), networked <strong>learning</strong>,<br />

virtual <strong>learning</strong>, web-based <strong>learning</strong> (WBL), internet-based training (IBT), web-based instruction<br />

(WBI), open/flexible <strong>learning</strong> (OFL), and digital <strong>learning</strong> (Khan, 2001; NZCER, 2004; Selim, 2007).<br />

While eLearning can be used as part of distance <strong>learning</strong> programs, it does not necessarily have to<br />

involve distance <strong>learning</strong> (NZCER, 2004).<br />

Several benefits of eLearning have been reported in the literature, the key benefits are locationindependent<br />

and time-independent <strong>learning</strong> (Fayter, 1998; Homan and Macpherson, 2005; Bell,<br />

2007). Using IT in education not only facilitates the access to education and training but also<br />

improves teaching and <strong>learning</strong> quality (Newton, 2003). Through eLearning, the delivery of<br />

educational programs to more students can be realised at a much lower cost (Peled, 2000; Volery<br />

and Lord, 2000). Moreover, using IT in education has added value to the existing teaching<br />

methodology (Broad et al., 2003). eLearning makes it possible to continue studies in parallel with job<br />

or work due to it is flexible nature in term of time and location independence. The quality for eLearning<br />

needs to be maintained and the importance of quality cannot be compromised (Inglis, 2008).<br />

Existing literature highlights gaps in the adoption of eLearning and reports that despite considerable<br />

amount of work done in this area, there is still lack of understanding about the success factors of<br />

eLearning (Hsbollah and Idris, 2009). Most studies present the Critical Success Factors (CSFs)<br />

listings for the adoption of eLearning; however, the lists are not comprehensive. In some studies<br />

student’s perspectives alone are taken into consideration (Selim, 2007; Sun et al., 2008; Underwood,<br />

65

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