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Ideas for Using Critical Incidents in Oral Debriefing From a<br />

Business Strategy Simulation Game<br />

Jonathan Moizer and Jonathan Lean<br />

University of Plymouth, UK<br />

jmoizer@plymouth.ac.uk<br />

jlean@plymouth.ac.uk<br />

Abstract: Reflecting on events or experiences can be an important means by which <strong>learning</strong> is achieved.<br />

Specifically, a critical incident is some kind of significant occurrence that can stimulate <strong>learning</strong> through<br />

questioning what has happened and why. Essentially, critical incident analysis is concerned with reflecting on<br />

causes and impacts. An incident can be regarded as critical when the action taken has contributed to an<br />

outcome, either positive or negative. A series of incidents can be reflected upon in a debriefing setting using a<br />

structured approach to help to challenge people’s assumptions and promote personal and professional <strong>learning</strong>.<br />

Critical incidents are a good medium for achieving reflective <strong>learning</strong> on the nature of situational events.<br />

However, there are a number of reasons why it can be difficult to learn from incidents in the real world, and why<br />

therefore, simulation games may facilitate effective <strong>learning</strong> through the application of a critical incident method.<br />

This working paper seeks to present ideas on how critical incidents can be used by instructors in oral debriefing<br />

to stimulate <strong>learning</strong> in a business simulation gaming setting. This is based on a case study of using a total<br />

enterprise game named the Business Strategy Game to teach part-time, post-graduate / post-experience<br />

students. The students, in teams, took on the roles of Directors of a global corporation and played out strategies<br />

and decisions over a simulated period in the life of the company. Following this, students were orally debriefed<br />

and assessed on what they had learnt about strategy making from the critical incidents that surfaced in course of<br />

playing the game. Three sources of critical incidents were introduced during the debriefing, upon which the<br />

students could comment, namely: macro-environment, competitive environment and internal environment of each<br />

simulated company. Preliminary findings from the debriefings has indicated that using a critical incident method<br />

did provide significant opportunity for students to think causally and better reflect on the connections between<br />

actions and consequences under circumstances of gaming complexity. An agenda for a fuller qualitative analysis<br />

of the student debriefings is proposed.<br />

Keywords: critical incident, event, reflection, <strong>learning</strong> simulation game, business strategy game, oral debriefing<br />

1. Introduction<br />

Reflecting on events or experiences can promote <strong>learning</strong> to be achieved. A critical incident is a<br />

significant occurrence that can stimulate <strong>learning</strong> through questioning what has happened and why.<br />

Critical incident analysis is concerned with reflecting on causes of events and their impacts. A series<br />

of incidents can be reflected upon in a debriefing setting using a structured approach to help to<br />

challenge people’s assumptions and encourage <strong>learning</strong>. Although critical incidents can provide<br />

understanding about the nature and repercussions of discontinuities and events, there are a number<br />

of reasons why it can be difficult to learn from incidents in the real world, and why therefore,<br />

simulation games may facilitate effective <strong>learning</strong> through the application of a critical incident method.<br />

The aim of this working paper is to describe how critical incidents can be used within a business<br />

simulation gaming exercise to benefit student <strong>learning</strong>. The objectives are to:<br />

Explain how critical incidents can be harnessed to generate higher order <strong>learning</strong>.<br />

Describe a <strong>learning</strong> and assessment approach using a critical incident method.<br />

2. Background to study<br />

The critical incident technique (method) was originated by Flanagan (1954). It was developed as a set<br />

of procedures for collecting direct observations of human behaviour to assess an individuals’<br />

performance in problem solving situations. It was developed to help assess and classify US air force<br />

flying personnel’s behavioural competence. Since that time, the approach has evolved, and has been<br />

applied to a range of different situations to help develop <strong>learning</strong> and understanding. These include,<br />

amongst other applications, customer service encounters (Kemppainen, 2000; Edvardsson and Roos,<br />

2001; Roos, 2002), strategic innovation decisions (Moenaert et al, 2010), and entrepreneurial <strong>learning</strong><br />

processes (Cope and Watts, 2000; Cope, 2003; Taylor and Thorpe, 2004). Critical incidents have also<br />

been used for teaching and <strong>learning</strong> in higher education, often to help students to reflect on real<br />

workplace incident vignettes (Macfarlane, 2001; 2003) or business case studies (Gulezian, 1981).<br />

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