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Julia Fotheringham and Emily Alder<br />

to the university campus. This enables both college and university staff to<br />

operate the system to reach students at all stages.<br />

Step 3 Doing it A series of SMS text messages was designed according to the timeline<br />

described in Step 2. The SMS messages aimed to support students’ sense<br />

of belonging to the university and to reinforce their induction programme with<br />

reminders of activities such as academic skills workshops or where to find<br />

advice on exam techniques.<br />

Students in the target group at college or direct entrants to university were<br />

invited to register by sending a text message to the SMS system. Students<br />

would receive no more than 2 SMS messages each month, between July<br />

and December.<br />

Eleven messages were issued between July and December, variously<br />

targeted to students while at college, and then after matriculation to<br />

university<br />

Step 4 Evaluating it Analysing the number and range of students taking part in the initiative.<br />

Evaluations from project team on the method and management of the SMS<br />

interface.<br />

Step 5 Modifying practice We explain in the discussion how we have adapted our approach for the<br />

academic session 2011/12.<br />

Table 3: Reflective cycle 3 (DVD)<br />

Step 1 Identifying the<br />

issue<br />

Step 2 Thinking of ways to<br />

tackle the issue<br />

The first round of interviews (for the podcasts) told us that some articulating<br />

students reported serious difficulties during their first year as direct entrants,<br />

including social isolation and problems with assimilating the HE academic<br />

culture.<br />

We recognized that the student narratives could make a powerful impact on<br />

academic staff. A DVD was selected as a suitable format for a professional<br />

development resource.<br />

We anticipated that the material on the DVD was likely to be sensitive and<br />

not appropriate for student use, so in order to limit access, the resource has<br />

not been web-enabled.<br />

Step 3 Doing it Both student and staff accounts were used in order to maximise the impact<br />

of the DVD. We re-interviewed and filmed students from the podcast<br />

interviews. We also interviewed one new member of academic staff who had<br />

valuable experience of working with groups of students that included a<br />

significant proportion of direct entrants.<br />

The DVD has been used for the purpose of <strong>Academic</strong> Induction and as a<br />

resource for CPD for staff in the university.<br />

Step 4 Evaluating it Feedback from participants at <strong>Academic</strong> Induction and from members of the<br />

project team<br />

Step 5 Modifying practice Use of the DVD with new groups of staff and with programme teams will be<br />

monitored and re-evaluated throughout the forthcoming academic session.<br />

We explore this further in the discussion.<br />

4. Results<br />

The evaluation of each of the three cycles of activity represented the most challenging aspect of our<br />

project. The table below takes Step 4 (Evaluating it) from each of the reflective cycles documented<br />

above and illustrates the results associated with each of the evaluation methods.<br />

Table 4: Results for reflective cycle 1 (podcasts)<br />

Evaluating it Results<br />

Counting visits to the site and<br />

hits on each podcast<br />

Comments forms for each<br />

podcast<br />

Invitation to participate in<br />

interviews or focus groups to<br />

Between January and July 2011 the College2uni Podbean site<br />

(http://college2uni.podbean.com/) received 1618 visits. The number of<br />

‘hits’ on the podcasts vary from the least popular (Staying on for<br />

Honours) with 13 hits and the most popular (Personal Development Tutor<br />

[PDT]) with 337 hits.<br />

None were completed.<br />

In May an email was issued to all 2 nd and 3 rd year students who came to<br />

Edinburgh Napier University from College in 2010, inviting them to offer<br />

270

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