New Europe College Regional Program Yearbook 2001-2002
New Europe College Regional Program Yearbook 2001-2002
New Europe College Regional Program Yearbook 2001-2002
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DENIZ EYLEM YÖRÜK<br />
Table A.4. Internal Dynamics: Resources and Capabilities within the firm<br />
Table A.4.1. Technological Capabilities<br />
MNE subsidiaries Romanian big firms<br />
University<br />
spin-off<br />
FOR1 FOR2 FOR3 FOR4 ROM1 ROM2 ROM3 ROM4 ROMX<br />
Technological<br />
capabilities<br />
investment<br />
capabilities<br />
production<br />
capabilities<br />
minor and<br />
major<br />
change<br />
capabilities<br />
<strong>New</strong><br />
acquisition<br />
and<br />
subsequent<br />
investments<br />
State-of-theart<br />
technology.<br />
Training to<br />
engineers.<br />
Strong in<br />
both.<br />
Source: Interviews conducted by the author.<br />
Greenfield<br />
investment is<br />
under<br />
progress<br />
Use of old<br />
technology.<br />
Own knowhow.<br />
Local supply<br />
chain<br />
management<br />
project<br />
Use of old<br />
machinery.<br />
Application of<br />
own<br />
technology.<br />
Acquisitions<br />
to improve<br />
supply base<br />
Secondhand<br />
machinery.<br />
Relatively<br />
new<br />
technology.<br />
Successful in Successful in Active in<br />
minor change minor change minor change<br />
capabilities. capabilities. capabilities.<br />
341<br />
JV with foreign<br />
partner.<br />
Acquisition of a<br />
bakery firm.<br />
Establishment of<br />
strategy unit.<br />
<strong>New</strong> product<br />
development<br />
projects.<br />
Gradual<br />
modernisation of<br />
all production<br />
technology<br />
through foreign<br />
cooperation.<br />
<strong>New</strong> product<br />
development<br />
projects.<br />
Investments in<br />
increasing<br />
production<br />
capacity of a<br />
particular<br />
product.<br />
Based on<br />
existing<br />
technology.<br />
Strong in both. Strong in both.<br />
No capital<br />
available.<br />
Based on the<br />
existing old<br />
technology.<br />
Efforts in<br />
improving<br />
minor change<br />
capabilities.<br />
Acquisition of<br />
an edible oil<br />
factory.<br />
Acquisition in<br />
line with<br />
extension of<br />
the production<br />
areas.<br />
Based on the<br />
existing old<br />
technology.<br />
Several<br />
machinery<br />
acquisitions<br />
after 1995.<br />
Depends on<br />
the machinery<br />
and technology<br />
used.<br />
<strong>New</strong> product<br />
development<br />
projects are<br />
under<br />
progress.<br />
Researchintensive<br />
laboratorical<br />
production<br />
Strong in major<br />
change<br />
capabilities.<br />
Table A.4.2. Complementary Capabilities<br />
MNE subsidiaries Romanian big firms<br />
University<br />
spin-off<br />
FOR1 FOR2 FOR3 FOR4 ROM1 ROM2 ROM3 ROM4 ROMX<br />
Complementary<br />
capabilities<br />
Finance<br />
Marketing and<br />
distribution<br />
Quality<br />
Strong<br />
position.<br />
Strong<br />
mrkting<br />
policy.<br />
Countrywide<br />
distribution.<br />
In-house<br />
quality<br />
control<br />
laboratory.<br />
Source: Interviews conducted by the author.<br />
Strong<br />
position.<br />
No mrkting.<br />
Distr from<br />
the factory<br />
to industrial<br />
customers.<br />
In-house<br />
quality<br />
control<br />
laboratory.<br />
Backed by<br />
the mother.<br />
<strong>New</strong> brand<br />
launch. Distr<br />
from the<br />
factory to<br />
industrial<br />
customers.<br />
In-house<br />
quality control<br />
laboratory.<br />
Getting ISO<br />
soon.<br />
Strong<br />
position.<br />
Mrkting<br />
office in<br />
Buch. Distr<br />
outsourced<br />
to a<br />
Romanian<br />
firm.<br />
In-house<br />
quality<br />
control<br />
laboratory.<br />
Getting<br />
ready for<br />
ISO.<br />
100%<br />
Romanian<br />
capital. Strong<br />
position.<br />
Mrkting unit<br />
since 1993.<br />
Countrywide<br />
distr. Strong<br />
in the county.<br />
ISO (2000)<br />
100%<br />
Romanian<br />
capital. Strong<br />
position.<br />
Mrkting unit<br />
since 1997.<br />
Own distr in the<br />
county and<br />
outsourced for<br />
the country.<br />
In-house quality<br />
control<br />
laboratory.<br />
Working on<br />
HACCP.<br />
100%<br />
Romanian<br />
capital.<br />
Awaiting<br />
improvements<br />
via new<br />
management<br />
strategy.<br />
Prior strategy<br />
focus on<br />
mrkting. Weak<br />
distr.<br />
Collaboration<br />
with the<br />
University Cluj<br />
to implement<br />
HACCP.<br />
100%<br />
Romanian<br />
capital.<br />
Improvements<br />
after<br />
privatisation.<br />
<strong>New</strong><br />
orientation on<br />
marketing.<br />
Outsourcing<br />
distr since<br />
1997.<br />
In-house<br />
quality control<br />
laboratory.<br />
Intention to<br />
get ISO.<br />
100%<br />
Romanian<br />
capital. Small<br />
budget.<br />
Gradual<br />
development.<br />
Distribution<br />
by individuals<br />
on comission<br />
basis.<br />
HACCP
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