New Europe College Regional Program Yearbook 2001-2002
New Europe College Regional Program Yearbook 2001-2002
New Europe College Regional Program Yearbook 2001-2002
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Table A.1. Basic information about the firms studied in this research<br />
Code of the<br />
firm<br />
Sub-sector<br />
within food<br />
industry<br />
Firm structure<br />
Finance and<br />
Ownership<br />
DENIZ EYLEM YÖRÜK<br />
339<br />
APPENDICES<br />
University<br />
spin-off<br />
FOR1 FOR2 FOR3 FOR4 ROM1 ROM2 ROM3 ROM4 ROMX<br />
beer malt sugar<br />
processing<br />
and<br />
distribution<br />
96% foreign<br />
owned<br />
processing processing<br />
wholly<br />
owned<br />
subsidiary<br />
80-86% for<br />
owned.The<br />
rest SOF and<br />
individuals.<br />
melted<br />
cheese<br />
processing<br />
and<br />
distribution<br />
wholly<br />
owned<br />
subsidiary<br />
milling and<br />
bakery<br />
vertically<br />
integrated<br />
dairy confectionery edible oil<br />
vertically<br />
integrated<br />
39% MEBO,<br />
98% MEBO,<br />
61%<br />
2% individuals<br />
individuals<br />
processing<br />
and<br />
distribution<br />
51% individual,<br />
20%<br />
employees,<br />
29%<br />
individuals<br />
processing<br />
and<br />
distribution<br />
91.2%<br />
Romanian<br />
construction<br />
firm<br />
human food<br />
and animal<br />
feed additives<br />
processing<br />
and<br />
distribution<br />
physical<br />
persons /<br />
shareowned<br />
Nationality South Africa France Austria Germany Romanian Romanian Romanian Romanian Romanian<br />
Year of<br />
privatisation/<br />
entry to the<br />
CEECs<br />
Type of<br />
investment/<br />
privatisation<br />
Total number<br />
of employees<br />
in Romania<br />
Total number<br />
of factories in<br />
Romania<br />
1996 1998 1998 1998 1995<br />
brownfield /<br />
acquisition<br />
less than<br />
1500<br />
Market share 10%<br />
Growth policy* acquisitions<br />
Strategies<br />
pursued**<br />
Person(s)<br />
interviewed<br />
brownfield /<br />
rent<br />
80<br />
brownfield /<br />
acquisition<br />
more than<br />
1200<br />
brownfield /<br />
acquisition<br />
MEBO<br />
Became an<br />
started in 1995 1998 N.A.<br />
SA in 1990<br />
Mass<br />
Privatisation<br />
<strong>Program</strong><br />
N.K. 1900 1450<br />
Mass<br />
Privatisation<br />
<strong>Program</strong><br />
635 in 1996,<br />
1000 in 1998,<br />
100 in 2000<br />
sales of large<br />
blocks of<br />
shares<br />
375<br />
de novo<br />
3 in<br />
production.<br />
3-4 in<br />
distribution<br />
4 2 3 2 21 5 2 3 1<br />
marketseeking<br />
Financial<br />
manager<br />
MNE subsidiaries Romanian big firms<br />
market<br />
leader<br />
greenfield<br />
investments<br />
marketseeking<br />
GM,<br />
agronomist<br />
and PM in<br />
both<br />
factories<br />
32-35% 70-82%<br />
acquisitions acquisitions<br />
marketseeking<br />
FM in<br />
Buch.GM and<br />
PM in one of<br />
the factories.<br />
marketseeking<br />
General<br />
Manager<br />
26% Rom<br />
retail mrkt,<br />
18% ind cons,<br />
78-80% local<br />
mrkt<br />
generic,<br />
acquisitions<br />
and networks<br />
market- and<br />
knowledgeseeking<br />
Vice-<br />
President,<br />
Mrkting M,<br />
Prod chef in<br />
Constanta<br />
factory<br />
market<br />
leader in its<br />
county<br />
Until 1998,<br />
12%<br />
generic generic acquisitions<br />
marketseeking<br />
Production<br />
Manager of<br />
one of the<br />
factories<br />
marketseeking<br />
Technical<br />
Manager<br />
11-13% N.K.<br />
marketseeking<br />
General<br />
Manager and<br />
Marketing<br />
Manager<br />
N.A. not applicable N.K. not known<br />
*According to the categories of Peng and Heath (1996) in transition economies: generic (internal), mergers and acquistions and networks.<br />
** According to the categories of Dunning (1994) with regard to the strategies of MNEs in the host countries: market-seeking,<br />
efficiency-seeking, and knowledge-seeking.<br />
Source: Interviews conducted by the author.<br />
generic and<br />
networks<br />
marketseeking<br />
Scientific<br />
Consultant
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