success - Landstar

success
get your advertising on the road to
where the best in transportation get their information
Entrepreneurs are
driven by many things –
independence, innovation,
inspiration, the desire to be
their own boss. Nowhere is the
entrepreneurial spirit more alive
than at Landstar, where the best
in transportation get their
information from the magazine
The Road to Success.
success
the road to SUMMER 2011
WHERE THE BEST IN TRANSPORTATION GET THEIR INFORMATION
❚ 2011 LANDSTAR
APPRECIATION DAYS
❚ TORNADOS OF 2011-
STORIES FROM THE
LANDSTAR FAMILY
❚ EOBRS - WILL THEY
CHANGE HOW YOU
DO BUSINESS?
TM TM
2011 Landstar/Peterbilt
truck
winner
success
the road to
WHERE THE BEST IN TRANSPORTATION GET THEIR INFORMATION
❚ NATIONAL TREASURE:
GEOCACHING
ACROSS AMERICA
❚ CONVOY FOR A CAUSE:
THE WORLD’S LARGEST
TRUCK CONVOY
❚ FREE
(OR NEARLY FREE)
MARKETING IDEAS
FOR 2011
supply supply chain chain
2013 Media Kit
WINTER 2010
TM TM
evolution
providing the solutions

e d i t o r i a l
Nothing succeeds with readers like Success.
For advertisers, Success delivers access to a unique group
with a common passion: to run their own business.
Success embraces and celebrates the entrepreneurial
spirit of Landstar’s small business owners. And because
Company Profile
Success has
reach: 100,000
copies are
printed and
mailed to
subscribers and
distributed to
more than
600 truck stops
nationwide.
Success Magazine is owned by Landstar System, Inc.,
a safety-first non-asset based provider of transportation
capacity and logistics services. Solid long-term business
relationships are the core of Landstar’s success story.
The company relies on a network of more than 1,000
Success has
a loyal and
dedicated
readership of
independent
sales agents,
business capacity
owners, other
third-party
capacity owners
and customers.
Success
recognizes
awarding
winning
customers.
Success is there
celebrating with
the winner of the
Landstar/Peterbilt
Deliver to Win
Truck Giveaway.
success
the road to
Landstar is recognized as an industry leader, Success
also attracts and influences a wider audience – including
drivers, shippers, and other transportation and logistics
professionals.
independent sales agent locations, 8,400 business capacity
owners and 27,000 other third-party capacity owners, who
in turn profit from the financial stability and innovative
technologies provided by the company to fulfill the shipping
needs of customers.
Success
celebrates
Landstar’s
heroes of the
highways,
profiling our
Roadstars and
Million Mile
Safe Drivers.
Success
delivers
advice on
protecting
your health.
Start with a BCO, mix
in equal parts of safety,
productivity and customer
service and you have all
the essential ingredients
of a Landstar Roadstar.
Since Landstar established
the award in 1990, becoming
a Roadstar is the pinnacle of
achievement and recognition
for BCOs. It’s the highest honor
Landstar awards its BCOs and
the equivalent of a lifetime
achievement award for those who
have consistently performed at an
elite level.
Only a select few BCOs are
honored as Roadstars each year.
Roadstars must embody safety,
professionalism and commitment.
The 10 men and women who make
up the 2010 Class of Landstar
Roadstars were chosen out of more
than 8,000 BCOs and each have
proven to possess all those key
ingredients and more.
“These 10 new Landstar
Roadstars epitomize professionalism
behind the wheel. Their outstanding
productivity and safety records
deserve the highest of praise,” said
Landstar Chairman, President and
CEO Henry Gerkens. “They are
the best of the best in this industry
and I’m proud to call them Landstar
BCOs.”
Including the addition of the
2010 class, the total number of
active Landstar Roadstars is 212. consideration. The Federal Motor
other vehicles and getting out of the “As a Landstar BCO, it’s
husband, Paul, is also a Roadstar.
To be eligible to become a Landstar Carrier Safety Administration’s
cab to look when backing up.” important to work well with the Another staple among all
Roadstar, the BCO must:
CSA initiative took effect last year.
While safe driving is an important agents,” says Dye.
Roadstars is a high level of
• Be an active owner-operator. Landstar Vice President of BCO
part of the formula, a Roadstar New Roadstar Laura Gardner of professionalism.
• Be a Landstar Million Mile Services Gregg Nelson said CSA
is not made of safety alone. A Vail, Arizona, agrees and says that For 2010 class member Danny
Safe Driver.
scores will now be part of the
Roadstar must be a productive and working within the Landstar system Stockwell of South Vienna, Ohio,
• Have no chargeable accidents criteria for Roadstar selection.
successful business owner.
is the best recipe for business professionalism is about having the
for the past 3 years.
Like anything associated with
Inductee Kim Dye of Wooster, success she can offer new BCOs. proper perspective. He believes
• Have no moving violations for Landstar, safety is at the top of the
Ohio, says the key to his
“Get to know the agents and take that there is a time and place for
the previous 12 months, and no list when selecting the latest batch
business success is his history of time to learn the Landstar system. everything, but he’s all business
more than one in the past 3 years. of Roadstars. Among the 2010
service excellence and the good Learn patience with other people when behind the wheel.
• Have no major log violations. inductees, there’s no shortage of
relationships he’s built with Landstar and always go the extra mile,” “When I am out on the road, I
• Have no DOT out-of-service outstanding safety records in the
agents.
advises Gardner, whose team driver do my job to the best of my ability
equipment violations in the last cupboard. All the new Roadstars
12 months.
are Million Mile Safe Drivers,
• Have no cargo claim exceeding meaning they have driven a million
$500 in the last 12 months. miles or more without a preventable
• Be current on required vehicle accident. These Roadstars live
inspections.
and breathe safety and don’t mind
sharing their expertise.
Inductee Susan Pardue of
“ROADSTARS MUST Clarkesville, Georgia, says her key
EMBODY SAFETY, to safety is never thinking you know
it all and to keep learning all the
PROFESSIONALISM time.
“Every day is a learning process.
AND
Every day has different conditions…
COMMITMENT.” weather, parking or loading. You
never know what other drivers are
Most importantly, nominees must going to do, so you need to be
project a positive attitude that is ready to react,” says Pardue, who
confi rmed by Landstar agents, is a team driver with her husband,
employees and fellow BCOs. Donald.
Like the Roadstars who came New Roadstar Earl Spradling of
before them, the 2010 class Albemarle, North Carolina, says
cleared all those hurdles. But this his shopping list for safe driving
year’s class is the fi rst to have been includes “keeping his eyes on the
inducted with CSA scores taken into road, traveling a safe distance from
RECIPE FOR
A ROADSTAR
THE 2010 CLASS OF LANDSTAR ROADSTARS
HAVE THE RIGHT INGREDIENTS
(Left to right) Laura Gardner of Vail, Arizona; Ray Dishner of Asheville, North Carolina; Susan
Pardue of Clarksville, Georgia; Earl Spradling of Albemarle, North Carolina; Matthew Cairns of
Batesville, Indiana; Dan Dale of Anderson, Indiana; Kim Dye of Wooster, Ohio; Joe Gamble of
Greeleyville, South Carolina; Dan Stockwell of South Vienna, Ohio.
Not pictured: Tim Joyce of Talladega, Alabama
26 The Road to Success Summer 2011 The Road to Success Summer 2011
27

a t e s & s p e c i f i c a t i o n s
The Road to Success Quick Facts
Publication: 2013 Issue 1, 2013 Issue 2
success
the road to
Printing: 100,000 copies, offset web press, saddle stitched.
Circulation: 35,000 copies direct-mailed; 65,000 distributed free to 600 truck stops nationwide,
trade shows, symposiums and conventions. A rack pick-up rate of 95 percent* makes
The Road to Success one of the most popular publications in the industry.
Audience: Landstar-affiliated independent sales agents, business capacity owners, other
third-party capacity owners, customers, shareholders, potential shareholders and other
professionals throughout the transportation industry.
*according to distributor Randall Publishing
Advertising Specifications
Application file specifications: Files should be submitted in electronic format, high-resolution
PDF preferred. Artwork may be created using the Macintosh platform with any of the following:
Adobe InDesign CS3, Adobe Illustrator, Adobe Photoshop and Adobe Acrobat for high-res
PDFs (X:1A preferred). Application files must be submitted with all graphic elements and fonts.
If supplying an EPS or Illustrator file, please make sure the fonts are converted to outline.
Please submit all artwork in high-resolution, 300 dpi. We cannot accept files of the following
formats: Powerpoint, MS Publisher, Excel, Word, CorelDraw, Freehand, Painter, or any format
not listed above.
Document size: Document sizes in the page layout file should be created to the trim size
of the publication. Bleed image areas should extend at least 1/4” beyond the trim of the page.
Images: All files should be supplied in high resolution, CMYK format. Files should be at least
300 dpi. Do not use any form of compression (e.g., JPEG, LZW) on your images.
Media: Files may be supplied on CD ROM or DVD. Disks and file artwork will not be returned.
All material submitted is destroyed without notice 12 months after last use.
Submit Artwork to:
Natalie Wolf-Saggese
Corporate Communications
Landstar System, Inc.
13410 Sutton Park Drive South
Jacksonville, FL 32224
email: nwolf-saggese@landstar.com
phone: (904) 390-1261
fax: (904) 390-1325
Ad Rates
1x 2x
Ad Sizes
Full Page $2,000 $3,000
2-Page Spread $3,500 $6,300
Half Page $1,520 $2,500
Island (small) $1,000 $1,750
Island (large) $1,500 $2,500
Inside Front Cover $3,500 $6,300
Inside Back Cover $4,000 $7,200
Back Cover $4,000 $7,200
inches
Full Page 7.875 x 10.5
2-Page Spread 15.75 x 10.5
Half Page 6.875 x 4.75
Island (small) 4.5 x 4.75
Island (large) 4.5 x 9.5
Inside Front Cover 7.875 x 10.5
Inside Back Cover 7.875 x 10.5
Back Cover 7.875 x 10.5
Extend 1/4” beyond trim for bleeds

i n s e r t i o n o r d e r
The Road to Success
Insertion Order - LCAPP Vendor
success
the road to
Landstar System, Inc.
13410 Sutton Park Drive South
Jacksonville, Florida 32224
Corporate Communications
phone: 904-390-1305
fax: 904-390-1325
dtempleton@landstar.com
Advertiser:________________________________________________________________________________________________
Agency: ___________________________________________________________________________________________________
Contact: __________________________________________________________________________________________________
Address: __________________________________________________________________________________________________
City: _____________________________________________________ State: _________________________________________
Phone: ___________________________________________ Fax: __________________________________________________
Email: ____________________________________________________ P. O. Number: __________________________________
Comments:/Conditions:
__________________________________________________________________________________________________________
___________________________________________________________________________________________________________
Please Sign and fax to: 904-390-1325
I agree to all the terms of the rate sheet and this contract as they apply to this advertisement placement.
Authorizing Signature: _____________________________________
Title: ______________________________________
Date: _______________________
Please check your
dates, size and frequency:
❑ 2013 Issue 1 (Winter)
❑ 2013 Issue 2 (Summer)
Ad Size & Rate inches rates 1x 2x
❑ Full Page 7.875 x 10.5 ❑ $2,000 ❑ $3,000
❑ 2-Page Spread 15.75 x 10.5 ❑ $3,500 ❑ $6,300
❑ Half Page 6.875 x 4.75 ❑ $1,520 ❑ $2,500
❑ Island (small) 4.5 x 4.75 ❑ $1,000 ❑ $1,750
❑ Island (large) 4.5 x 9.5 ❑ $1,500 ❑ $2,500
❑ Inside Front Cover 7.875 x 10.5 ❑ $3,500 ❑ $6,300
❑ Inside Back Cover 7.875 x 10.5 ❑ $4,000 ❑ $7,200
❑ Back Cover 7.875 x 10.5 ❑ $4,000 ❑ $7,200
Extend 1/4” beyond trim for bleeds