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As Nigeria celebrates its golden jubilee, Bharti Airtel, which recently took<br />
over Zain Africa operations in 15 countries, has expressed its commitment<br />
to continue to empower Nigerians and to support the growth and sustenance<br />
of businesses through the provision of world-class mobile network,<br />
innovative products and services and affordable tariffs. Bharti Airtel brings<br />
into Nigeria a solid international clout and a broad range of experience in<br />
providing integrated telecom, including mobile voice and data services,<br />
fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions<br />
for enterprises and national and international long distance services to<br />
carriers. In the coming months and years, this expertise in delivering communications<br />
solutions to customers, which has led to the ranking of the<br />
company as the sixth best performing technology company in the world,<br />
is expected to help transform the constantly changing Nigerian telecom<br />
landscape and its soaring customer expectation and demand.<br />
Airtel is poised to bring exciting and quality mobile services to phone<br />
users in Nigeria in the same way it does across India, Sri Lanka and Bangladesh.<br />
It intends to pursue a quality of service improvement regime and<br />
a transmission network expansion programme to give Nigerians a better<br />
cellular experience. Fortunately, the big operator, which now has 183<br />
million customers as at June 2010 across its operations, can draw from<br />
the rich history and achievements of Zain, including its record of beating<br />
other operators to the tape by becoming the first commercial GSM<br />
service in August, 2001, and scoring a series of many ‘firsts’. Zain is the first<br />
to introduce toll-free 24-hour customer care, toll-free line – 111; first to<br />
launch service in all the six geo-political zones in the country; first to introduce<br />
the N500 recharge card; first to introduce monthly free SMS; and<br />
first to introduce monthly airtime bonus.<br />
Airtel’s partnership with communities<br />
Building a strong and long lasting partnership with the communities is in<br />
the heart of Bharti Airtel’s business philosophy. The company perceives<br />
and positions itself as an integral part of society, which must be socially<br />
responsible at all times and in all its dealings, maintaining high ethical<br />
standards and compliance with the rules and regulations in its methods<br />
and practices of doing business. Its concept of social responsibility is not<br />
limited to a concern with welfare schemes, charity work, or the occasional<br />
support for health, education, security/emergency, sports and the arts. It<br />
is the desire of the company to partner with the government in providing<br />
education for less privileged children and as part of its social investment<br />
plan in Nigeria, it intends to partner with the Ministry of Education<br />
to build and maintain schools, where rural children across the country will<br />
be provided free education, free <strong>book</strong>s and free lunch and the teachers<br />
are paid salaries.<br />
Commitment to strong customer service and job creation<br />
Airtel is devoted to raising the company’s amazing customer service status<br />
in Nigeria. Despite the company’s dominance in good customer service<br />
delivery in the industry, Airtel has signalled its intention to up the<br />
ante, through call centre seating capacity expansion, personnel development,<br />
and investment in equipment/solutions. Since 2003 when awards<br />
started in the telecoms sector, the company has consistently walked<br />
home with the Best Customer Care Operator of the Year awards to the<br />
vexation of other operators. In 2003, it was crowned as the Most Customer<br />
Sensitive Network by Handwriting on the Wall of Thisday Newspapers following<br />
the result of a poll conducted on telecommunications consumers<br />
countrywide. During the same year, it received the Best Customer-friendly<br />
Network at the maiden edition of the Telecom Awards.<br />
The following years, it picked up the Best Customer Care Operator<br />
(2005 and 2006) by Telecoms Awards, GSM Company of the Year 2005, by<br />
City People, and the Best Customer Care Mobile Company (2006) by IT<br />
& Telecoms Digest. The unbroken endorsement for the company’s long<br />
good customer care service tradition continued when it again rose above<br />
its peers in the Telecommunications Industry to win the Best Customer<br />
Care Award for 2009 in a ceremony organised by Nigerian Information<br />
Technology and Telecom Awards (NITTA). This came a year after the industry<br />
umpire, the NCC placed its approval seal on Zain’s rich customer care<br />
tradition by awarding it the Telecom Network with the Best Customer<br />
Care Service prize, during a live television show at the fifth anniversary<br />
edition of the popular Telecoms Consumers Parliament in the nation’s<br />
capital city, Abuja.<br />
Enhancing business and promoting individual effectiveness through<br />
innovative products and services<br />
Airtel has a rich blend of products and services, including a loaded bouquet<br />
of Value Added Services designed to support the growth and sustenance<br />
of businesses, and enhance the effectiveness and efficiency of individuals.<br />
Barely a month ago, Airtel in Nigeria provided a foretaste of what<br />
customers will enjoy by introducing a posy of new value offerings as part<br />
of its commitment to design tailor-made solutions that will suit both the<br />
lifestyles and aspirations of telecoms consumers across the country. The<br />
idea was to ensure that an affordable telecoms solution is provided for different<br />
classes of Nigerians, with particular attention to age group, income<br />
level and lifestyle preferences. In line with the concept of the package, the<br />
new offerings included a package for youths called KoolMax; a product<br />
for middle class individuals, ValuMax, which is also an extension of the<br />
recently launched pre-paid tariff plan; and an expansion of StepUP, a premium<br />
lifestyle package targeting High Value Individuals, into two categories:<br />
StepUP Platinum and StepUP Diamond. The four new value offerings:<br />
KoolMax, ValuMax, StepUP Platinum and StepUP Diamond, have afforded<br />
telecoms users across the country with an opportunity to choose specific<br />
mobile solutions that reflect their lifestyles and enable them to communicate<br />
with friends, family members, business partners and associates at<br />
pocket-friendly rates.<br />
Airtel has equally made available in the market many other highly beneficial<br />
services such as Blackberry services for both post-paid and pre-paid<br />
customers. Call Me Back feature which enables pre-paid package users to<br />
communicate even when they run out of credit, voice SMS, Call collect<br />
service and Me2U, the airtime transfer service that makes it possible for<br />
customers to transfer credit to other Zain pre-paid package users.<br />
Other service offerings including Mini Call, Toll Free service, Credit Me<br />
and Friends and family, conference call and Pay4Me (a service that helps<br />
the calling party to make calls at the expense of the called party) have<br />
been well designed to empower the individual phone user. Airtel Football<br />
Community service, a unique Value Added service that provides customers<br />
the opportunity of receiving SMS updates on the English Premier<br />
League for the four biggest clubs Manchester United, Arsenal, Chelsea<br />
and Liverpool.<br />
The ground-breaking One Network service makes available to<br />
hundreds of millions of people in communities across Africa and the<br />
Middle East, a borderless mobile phone network. The service is the first in<br />
the world and has made cross border business and other activities easy<br />
and convenient.<br />
For further information visit www.ng.airtel.com