· CANNED FISH
· CANNED FISH
· CANNED FISH
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INTRODUCTION<br />
I<br />
This information is collected as part of a broad marketing<br />
research program directed toward improving and expanding markets<br />
for canned tuna, canned s a lmon, and canned sardines. The data<br />
which are provided b y the Market Resear ch Corpor ation of America<br />
under contract with the Bureau of C omm ercial Fisheries, represent<br />
estimates of national p u rchases projected from a nationwide consumer<br />
pane l of approximately 6, 000 families repr esenting 22, 000 persons.<br />
They show the general l evel of purchases of each product, trends in<br />
the range of purchases, prices paid by consumers, and other related<br />
factors of interest to thos e e ngaged in the marketing of these items.<br />
The data in this report represent estimated purchases of<br />
canned fish by hous ehold consumers only.<br />
All data for single months in the report are based on four<br />
week periods (28 day s) in order to permit comparisons between<br />
periods of e qua l l ength .<br />
Reports for canned tuna, canned salmon, and canned Maine<br />
a nd California sardine s are shown by species or styl e of pack for:<br />
U. S . T otal<br />
Five R egions (see R egional Map)<br />
Three Outlet Groups<br />
a . Chains - Grocery stores owned and<br />
operat e d by firms with 11 or more<br />
units.<br />
b. Independents - Other food stores owned<br />
and operat ed by firms with 10 or less<br />
units.<br />
c. Other - Department stores and country<br />
general stores.<br />
The various m easurements are defined as follows:<br />
a. Consumer Purchases - Cases (OOO' s ) -<br />
Projections to total s bas ed on purchas es<br />
reported from the sample. Data are shown<br />
for s tandard cases .<br />
b . Families Buy ing (OOO's and % of U. S. or R egion)<br />
Number of families buying is p r ojected to totals<br />
based on families buying one o r more times in<br />
the four week (28 day) period. The U. S.