Dow Corning Corporation Visual Identity Standards Electronic ...

the Web Color palette
Use no more than three or four colors,
including black. (Shade variations within a
color family are acceptable – e.g., dark teal
and light teal versus orange and yellow.)
Use the following color palette to select
colors for fonts, backgrounds, lines and
tables. (Colors in photos do not have to
be limited to the color palette.)
1
Teal and gray are the primary colors of our
identity system. Any shade of these colors
can be used.
The neutral colors, white and black, supplement
the color palette. Black is used primarily in
typography, and white (white space) brings
sophistication to our communications.
2
Use these secondary colors and
any shade of these colors.
3
When using the Dow Corning Toray or
XIAMETER ® brand logo, you may use blue
or orange as another secondary color.
You can select from a palette of secondary colors in addition to our brand’s primary teals and grays.
5 Dow Corning Visual Identity Standards › Electronic media applications
tEal
RGB R 8 G 148 B 143
HEXADECIMAL 08948F
lIGHt tEal
RGB R 227 G 246 B 246
HEXADECIMAL E3F6F6
WHItE
RGB R 255 G 255 B 255
HEXADECIMAL FFFFFF
1
taN
RGB R 231 G 225 B 215
HEXADECIMAL E7E1D7
roYal BlUE
RGB R 77 G 142 B 203
HEXADECIMAL 4D8ECB
DarK BlUE
RGB R 32 G 105 B 148
HEXADECIMAL 206994
2
BlUE
RGB R 3 G 78 B 162
HEXADECIMAL 034EA2
3
GraY
RGB R 102 G 102 B 102
HEXADECIMAL 666666
DarK GraY
RGB R 51 G 51 B 51
HEXADECIMAL 333333
BlaCK
RGB R 0 G 0 B 0
HEXADECIMAL 000000
GrEEN
RGB R 153 G 204 B 210
HEXADECIMAL 99CCD2
pUrplE
RGB R 128 G 0 B 128
HEXADECIMAL 800080
rED
RGB R 255 G 102 B 102
HEXADECIMAL FF6666
oraNGE
RGB R 255 G 153 B 0
HEXADECIMAL FF9900