Dow Corning Corporation Visual Identity Standards Electronic ...

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Brand Elements overview 1 Corporate Colors 2 Corporate Typefaces 3 Dow Corning Signature 4 Industry Solutions Lockup 5 Transformation Bar 6 Imagery We help you invent the future has been translated into a variety of languages. Note that only the tagline can be translated. Contact your Dow Corning representative for more information. Our visual identity is made up of several key elements that are used consistently throughout all communications. Through the rest of this document, you will see usage standards for all the elements shown below. 4 Dow Corning Visual Identity Standards › Electronic media applications 1 Times New Roman Regular Times New Roman Italic Times New Roman Bold Times New Roman Bold Italic 2 6 Arial Regular Arial Italic arial Bold Arial Bold Italic 3 4 5 For Position Only For Position Only For Position Only Arial Narrow Regular Arial Narrow Italic Arial Narrow Bold Arial Narrow Bold Italic For Position Only
the Web Color palette Use no more than three or four colors, including black. (Shade variations within a color family are acceptable – e.g., dark teal and light teal versus orange and yellow.) Use the following color palette to select colors for fonts, backgrounds, lines and tables. (Colors in photos do not have to be limited to the color palette.) 1 Teal and gray are the primary colors of our identity system. Any shade of these colors can be used. The neutral colors, white and black, supplement the color palette. Black is used primarily in typography, and white (white space) brings sophistication to our communications. 2 Use these secondary colors and any shade of these colors. 3 When using the Dow Corning Toray or XIAMETER ® brand logo, you may use blue or orange as another secondary color. You can select from a palette of secondary colors in addition to our brand’s primary teals and grays. 5 Dow Corning Visual Identity Standards › Electronic media applications tEal RGB R 8 G 148 B 143 HEXADECIMAL 08948F lIGHt tEal RGB R 227 G 246 B 246 HEXADECIMAL E3F6F6 WHItE RGB R 255 G 255 B 255 HEXADECIMAL FFFFFF 1 taN RGB R 231 G 225 B 215 HEXADECIMAL E7E1D7 roYal BlUE RGB R 77 G 142 B 203 HEXADECIMAL 4D8ECB DarK BlUE RGB R 32 G 105 B 148 HEXADECIMAL 206994 2 BlUE RGB R 3 G 78 B 162 HEXADECIMAL 034EA2 3 GraY RGB R 102 G 102 B 102 HEXADECIMAL 666666 DarK GraY RGB R 51 G 51 B 51 HEXADECIMAL 333333 BlaCK RGB R 0 G 0 B 0 HEXADECIMAL 000000 GrEEN RGB R 153 G 204 B 210 HEXADECIMAL 99CCD2 pUrplE RGB R 128 G 0 B 128 HEXADECIMAL 800080 rED RGB R 255 G 102 B 102 HEXADECIMAL FF6666 oraNGE RGB R 255 G 153 B 0 HEXADECIMAL FF9900
Page 1 and 2: Dow Corning Corporation Visual Iden
Page 3: Introduction These standards are on
Page 7 and 8: logotype - minimum Size “Dow Corn
Page 9 and 10: Signature for Web Use Only - Constr
Page 11 and 12: pBm E-mail Example Before you consu
Page 13 and 14: pBm E-mail - Design Elements 1 Incl
Page 15 and 16: pBm E-mail - Example: Industry Solu
Page 17 and 18: pBm E-mail - Elements: Industry Sol
Page 19 and 20: pBm E-mail - Standard Elements Comm
Page 21 and 22: pBm E-mail - Disclosure Information
Page 23 and 24: pBm E-mail - Unacceptable Uses 1 Do
Page 25 and 26: Website Home page - Elements 1 Use
Page 27 and 28: Web Section Example Before you star
Page 29 and 30: Web Section - masthead Elements 1 T
Page 31 and 32: Web Section - right rail Elements 1
Page 33 and 34: landing page - Elements 1 Use this
Page 35 and 36: microsite - Elements 1 Use this are
Page 37 and 38: layout Standards - link text Links
Page 39 and 40: layout Standards - Buttons The main
Page 41 and 42: layout Standards - Footer Elements
Page 43 and 44: External Banner advertising Example
Page 45 and 46: Dow Corning Website promotional Ban
Page 47 and 48: Banner advertising - Best practices
Page 49 and 50: Co-Branded/Joint Venture When joint

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