Dow Corning Corporation Visual Identity Standards Electronic ...

More documents

Recommendations

Info

table of Contents Introduction ........................................................................................................................................3 Brand Elements overview ................................................................................................................4 the Web Color palette.......................................................................................................................5 the typefaces ....................................................................................................................................6 the logotype and Signature Logotype – Minimum Size ...................................................................................................................7 Signature for Web Use Only – Minimum Size .....................................................................................8 Signature for Web Use Only – Construction, Clear Space and Placement ........................................9 Logotype and Signature – Toray Lockup (Japan Only) .....................................................................10 pBm E-mail Example .......................................................................................................................11 PBM E-Mail – Enterprise: Logotype, Signature and Transformation Bar Placement .......................12 PBM E-Mail – Design Elements ........................................................................................................13 PBM E-Mail – Examples: Enterprise Level ........................................................................................14 PBM E-Mail – Example: Industry Solutions.......................................................................................15 PBM E-Mail – Industry Solutions: Lockup and Transformation Bar Placement ...............................16 PBM E-Mail – Elements: Industry Solutions ......................................................................................17 PBM E-Mail – Adapted to an E-Newsletter .......................................................................................18 PBM E-Mail – Standard Elements .....................................................................................................19 PBM E-Mail – Best Practices .............................................................................................................20 PBM E-Mail – Disclosure Information ...............................................................................................21 PBM E-Mail – Grid System ................................................................................................................22 PBM E-Mail – Unacceptable Uses ....................................................................................................23 Website Home page Example ........................................................................................................24 Website Home Page – Elements .......................................................................................................25 Website Home Page – Elements: Sizes, Fonts and Spacing ...........................................................26 Web Section Example .....................................................................................................................27 Web Section – Elements ....................................................................................................................28 Web Section – Masthead Elements ..................................................................................................29 Web Section – Body Copy Elements .................................................................................................30 Web Section – Right Rail Elements ...................................................................................................31 landing page Example ...................................................................................................................32 Landing Page – Elements ..................................................................................................................33 microsite Example ...........................................................................................................................34 Microsite – Elements..........................................................................................................................35 layout Standards Layout Standards – Default Fonts .....................................................................................................36 Layout Standards – Link Text ...........................................................................................................37 Layout Standards – Bullets and Lists ................................................................................................38 Layout Standards – Buttons ..............................................................................................................39 Layout Standards – Formatting Images and PDFs ...........................................................................40 Layout Standards – Footer Elements ................................................................................................41 Unacceptable Layout Examples ........................................................................................................42 Banner advertising External Banner Advertising Examples .............................................................................................43 External Banner Advertising – Elements ...........................................................................................44 Dow Corning Website Promotional Banner Examples ......................................................................45 Dow Corning Website Promotional Banner – Elements....................................................................46 Banner Advertising – Best Practices .................................................................................................47 Banner Advertising – Best Practices .................................................................................................48 Co-Branded/Joint Venture ..............................................................................................................49
Introduction These standards are one of six in the series, which include: • Basic Elements • Electronic Media Applications • Marketing Collateral Applications • Advertising Applications • Corporate Identity Applications • Exhibit Applications The electronic media applications detailed in this section reflect our brand standards for typography, color, logotype use and other elements. For more detailed information about these basic standards, be sure to consult Dow Corning Visual Identity Standards – Basic Elements. Studying the fundamentals covered in Dow Corning Visual Identity Standards – Basic Elements will provide you the know-how to accurately design for all kinds of Dow Corning communications, including the specific electronic media applications contained in this document. If you have questions about any of the rules and applications presented here, please contact Global Corporate Communications via phone or e-mail: +1 989 496 8324 g1media@dowcorning.com 3 Dow Corning Visual Identity Standards › Electronic media applications
Page 1: Dow Corning Corporation Visual Iden
Page 5 and 6: the Web Color palette Use no more t
Page 7 and 8: logotype - minimum Size “Dow Corn
Page 9 and 10: Signature for Web Use Only - Constr
Page 11 and 12: pBm E-mail Example Before you consu
Page 13 and 14: pBm E-mail - Design Elements 1 Incl
Page 15 and 16: pBm E-mail - Example: Industry Solu
Page 17 and 18: pBm E-mail - Elements: Industry Sol
Page 19 and 20: pBm E-mail - Standard Elements Comm
Page 21 and 22: pBm E-mail - Disclosure Information
Page 23 and 24: pBm E-mail - Unacceptable Uses 1 Do
Page 25 and 26: Website Home page - Elements 1 Use
Page 27 and 28: Web Section Example Before you star
Page 29 and 30: Web Section - masthead Elements 1 T
Page 31 and 32: Web Section - right rail Elements 1
Page 33 and 34: landing page - Elements 1 Use this
Page 35 and 36: microsite - Elements 1 Use this are
Page 37 and 38: layout Standards - link text Links
Page 39 and 40: layout Standards - Buttons The main
Page 41 and 42: layout Standards - Footer Elements
Page 43 and 44: External Banner advertising Example
Page 45 and 46: Dow Corning Website promotional Ban
Page 47 and 48: Banner advertising - Best practices
Page 49 and 50: Co-Branded/Joint Venture When joint

Dow Corning Corporation Visual Identity Standards Electronic ...

Create successful ePaper yourself

Delete template?

Save as template?