Dow Corning Corporation Visual Identity Standards Electronic ...

Website Home page Example
The website and Web sections are maintained
by an internal Dow Corning group in support of
long-term business objectives. The message and
offers within the content are updated as business
needs dictate.
Typically, there are two types of Web sections
on dowcorning.com:
• Industry Web Sections
These provide a location for each Dow Corning
industry to display its external market offerings
to customers and prospects. Common types of
information displayed in these sections consist
of product applications, technical information,
and detail on services and solutions.
• Corporate Web Sections
These contain general information about
the corporation and our horizontal offerings.
Common types of information displayed in these
sections include About Dow Corning, Silicone
Technology, Careers, Services and Solutions,
Sustainability, and Customer Support.
Before you consult with an agency or begin
building a website home page or Web section,
it is highly recommended that you contact
your Dow Corning e-marketing specialist for
assistance and direction.
the Dow Corning home page packages a mix of informational and branding messaging to help customers and
prospects learn more about our company’s solutions. The dowcorning.com website splits its content between
corporate information and Industry Solutions information.
24 Dow Corning Visual Identity Standards › Electronic media applications