CITY SANITATION PLAN - Ministry of Urban Development

Conclusion
CITY SANITATION PLAN BAREILLY
Keeping in view the issues and concern expressed by the citizen during the CSTF and other stakeholders
meeting and scope of city sanitation plan it is opined that less emphasized area of communication holds
a vast potential for behavioral and mindset change of people . There are three important components
to the communication strategy:
1. Inter-personal communications: Using opinion leaders
2. Engaging media and NGOs as partners in promoting sanitation consciousness
3. Adapting and developing multimedia IEC materials for sanitation campaigns
Interpersonal means are known to be very effective in behavior change communications. These are
tedious processes to carry out but offer better returns. It is important to understand the needs of the
local community and select opinion leaders who could influence the community to further sanitation
consciousness. These opinion leaders could be local NGOs, cooperators, school teachers or any other
respected elder. A newspaper ad or a public service message on TV without ground level work through
opinion leaders will fail to be sustainable in the long run.
6.3.8 MONITORING AND EVALUATION
Strategic planning should not be considered in isolation, but should rather be seen as a continuing
process. Circumstances change, outcomes do not always occur in quite the way expected and it is
therefore important that plans are adaptable. This will not be possible unless you have sound
information upon which to base decisions to amend and adapt plan components. This suggests a need
for effective monitoring and evaluation of plan components. Monitoring and evaluation of sanitation
progamme is of higher importance as Urban development Ministry, Government of India publishes city
sanitation ranking based on the cities performance. Before this happens it is the ULB’s requirement to
have a sound monitoring and evaluation tool.
Continued emphasis and allocations to sanitation from finance ministries depends on an ability to
demonstrate improved sanitation outputs and outcomes. This would only be possible if effective and
accurate monitoring systems are in place at all levels of government. Monitoring is also needed to
ADMINISTRATIVE STAFF COLLEGE OF INDIA, HYDERABAD Page 201