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SP Operator traffic is Doubling traffic every HSUPA: 3 5.8 Mbit/s UL months in 2008, every 9 months in 2010 HSDPA: 14.4 Mbit/s DL Ethernet Microwave, IP NodeBs and fibre based WCDMA R99: access 384 technology kbit/s (Fibre/GPON) are key EDGE: 384 kbit/s A European SP calculate average LTE backhaul GPRS: 160 kbit/s will be 40-80 Mbps 2002 2003 2004 2005 2006 2007 2008 SPs are transforming into vertically integrated multimedia SPs1 3xE1 5xE1 8xE1 ???xE1 1 Infonetics – November 2009 No.1 objective is to increase bandwidth while reducing associated cost LTE: 100 Mbit/s DL 50 Mbit/s UL © 2011Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
Requirement for Ethernet and Intelligent Revenue Streams Monetization New revenue streams Traffic Profitability Revenue Optimization Efficient delivery © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9
Page 1 and 2: Optimize Mobile Services with Cisco
Page 3 and 4: © © 2011Cisco 2010 Cisco and/or a
Page 5 and 6: More Mobile Connections • 5.6B de
Page 7: Video to reach more than 50 percent
Page 11 and 12: © 2011 Cisco and/or its affiliates
Page 13 and 14: 1999 2000 >>> Work transferred from
Page 15 and 16: Air interface RAN Edge RAN Core IP/
Page 17 and 18: Air interface RAN Edge RAN Core IP/
Page 19 and 20: Consumers want more personalized ex
Page 21 and 22: Converged Aggregation & Core for Se
Page 23 and 24: M O B I L E eNodeB Aggregation PGW/
Page 25 and 26: Access Optimizing Service Delivery
Page 27 and 28: © 2011 Cisco and/or its affiliates
Page 29 and 30: Offload at any Network Point Cisco
Page 31 and 32: Offload Options for Managing Data G
Page 33 and 34: European Use-cases Wifi offload/FM
Page 35 and 36: The Key Takeaways from this present

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