For The Defense, December 2011 - DRI Today
For The Defense, December 2011 - DRI Today
For The Defense, December 2011 - DRI Today
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Trucking Law<br />
An Essential Element<br />
of Risk Management<br />
By Stockard R. Hickey III<br />
and Paula J. Gabier, Ph.D.<br />
Sensationalized reports<br />
of accidents and reckless<br />
behavior have led to a<br />
public perception that<br />
the industry is far less<br />
safe than it really is.<br />
Battling Bias<br />
Against<br />
Truckers<br />
Trucks are ubiquitous. Yet nothing else in the United<br />
States so integral to everyday life is so directly inaccessible<br />
to the general public. Although every American benefits<br />
from the world’s best system for transporting goods via<br />
highway, relatively few people actively interact<br />
with that system in any way except when<br />
they become stuck in traffic behind a tractor-<br />
trailer. Most Americans base their opinions<br />
of the trucking industry on sensationalized<br />
news reports of horrendous and tragic<br />
crashes. In popularity polls, truckers do rank<br />
ahead of politicians, used car salesmen, and<br />
lawyers, but they still appear way down on<br />
the list. Of course, this is unfair and just plain<br />
wrong. <strong>The</strong> trucking business is populated by<br />
smart, honest, hard- working people who deserve<br />
to be held in the highest regard.<br />
Claims managers and defense attorneys<br />
should examine and attempt to minimize<br />
the effect of bias against the trucking business<br />
in four ways:<br />
1. Take bias into account when evaluating<br />
a claim for settlement purposes.<br />
2. Proactively undertake a post-accident<br />
company plan of action.<br />
3. Craft your trial preparation and defense<br />
story to counter the bias.<br />
4. Work to educate the public and attenuate<br />
the bias at every opportunity.<br />
<strong>The</strong> Effect of Bias on Settlement Value<br />
Because the vast majority of liability claims<br />
are resolved via settlement, accurately evaluating<br />
claims is critically important. Experienced<br />
claims people and attorneys know<br />
there are no magic formulas or shortcuts<br />
that will determine the correct dollar<br />
value on a claim. Every claim is unique<br />
and its own facts and circumstances drive<br />
its value. Those facts and circumstances<br />
include the characteristics of the venue,<br />
the specifics of the accident, the characteristics<br />
of your clients, and the characteristics<br />
of the claimant.<br />
Know the Venue<br />
Research into the demographics, lifestyles,<br />
recent events, and economic state of the<br />
county or district from which your jurors<br />
are drawn may offer you an idea of<br />
■ Stockard R. Hickey III is a member of the law firm Gwin, Steinmetz and Baird PLLC in Louisville, Kentucky.<br />
He represents trucking companies, insurers, third-party administrators and individuals in defense of<br />
a variety of claims. Paula J. Gabier, Ph.D., of Gabier Consulting in New Bern, North Carolina, teaches effective<br />
ways to educate jurors and assists attorneys and corporations in developing successful, research- based<br />
trial themes. She has studied and learned from thousands of actual and surrogate jurors nationwide and has<br />
assisted clients in hundreds of cases, large and small.<br />
<strong>For</strong> <strong>The</strong> <strong>Defense</strong> ■ <strong>December</strong> <strong>2011</strong> ■ 59