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For The Defense, December 2011 - DRI Today

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Trucking Law<br />

An Essential Element<br />

of Risk Management<br />

By Stockard R. Hickey III<br />

and Paula J. Gabier, Ph.D.<br />

Sensationalized reports<br />

of accidents and reckless<br />

behavior have led to a<br />

public perception that<br />

the industry is far less<br />

safe than it really is.<br />

Battling Bias<br />

Against<br />

Truckers<br />

Trucks are ubiquitous. Yet nothing else in the United<br />

States so integral to everyday life is so directly inaccessible<br />

to the general public. Although every American benefits<br />

from the world’s best system for transporting goods via<br />

highway, relatively few people actively interact<br />

with that system in any way except when<br />

they become stuck in traffic behind a tractor-<br />

trailer. Most Americans base their opinions<br />

of the trucking industry on sensationalized<br />

news reports of horrendous and tragic<br />

crashes. In popularity polls, truckers do rank<br />

ahead of politicians, used car salesmen, and<br />

lawyers, but they still appear way down on<br />

the list. Of course, this is unfair and just plain<br />

wrong. <strong>The</strong> trucking business is populated by<br />

smart, honest, hard- working people who deserve<br />

to be held in the highest regard.<br />

Claims managers and defense attorneys<br />

should examine and attempt to minimize<br />

the effect of bias against the trucking business<br />

in four ways:<br />

1. Take bias into account when evaluating<br />

a claim for settlement purposes.<br />

2. Proactively undertake a post-accident<br />

company plan of action.<br />

3. Craft your trial preparation and defense<br />

story to counter the bias.<br />

4. Work to educate the public and attenuate<br />

the bias at every opportunity.<br />

<strong>The</strong> Effect of Bias on Settlement Value<br />

Because the vast majority of liability claims<br />

are resolved via settlement, accurately evaluating<br />

claims is critically important. Experienced<br />

claims people and attorneys know<br />

there are no magic formulas or shortcuts<br />

that will determine the correct dollar<br />

value on a claim. Every claim is unique<br />

and its own facts and circumstances drive<br />

its value. Those facts and circumstances<br />

include the characteristics of the venue,<br />

the specifics of the accident, the characteristics<br />

of your clients, and the characteristics<br />

of the claimant.<br />

Know the Venue<br />

Research into the demographics, lifestyles,<br />

recent events, and economic state of the<br />

county or district from which your jurors<br />

are drawn may offer you an idea of<br />

■ Stockard R. Hickey III is a member of the law firm Gwin, Steinmetz and Baird PLLC in Louisville, Kentucky.<br />

He represents trucking companies, insurers, third-party administrators and individuals in defense of<br />

a variety of claims. Paula J. Gabier, Ph.D., of Gabier Consulting in New Bern, North Carolina, teaches effective<br />

ways to educate jurors and assists attorneys and corporations in developing successful, research- based<br />

trial themes. She has studied and learned from thousands of actual and surrogate jurors nationwide and has<br />

assisted clients in hundreds of cases, large and small.<br />

<strong>For</strong> <strong>The</strong> <strong>Defense</strong> ■ <strong>December</strong> <strong>2011</strong> ■ 59

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