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For The Defense, December 2011 - DRI Today

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Product LiabiLity<br />

One Size Doesn’t Fit All<br />

By Diane Flannery<br />

and Jason Burnette<br />

in search of a better way<br />

to resolve the mismatch<br />

between the factors that<br />

the Supreme Court has<br />

identified for assessing<br />

reprehensibility in<br />

economic tort cases with<br />

the typical facts at issue<br />

in product liability cases.<br />

Analyzing<br />

Punitive Damages<br />

Reprehensibility<br />

In a pair of decisions, BMW of North America v. Gore, 517<br />

U.S. 559 (1996), and State Farm Mutual Auto. Ins. Co. v.<br />

Campbell, 538 U.S. 408 (2003), the Supreme Court held<br />

that due process forbids imposing “excessive” punitive<br />

damages, and that courts and juries should<br />

determine excessiveness by comparing<br />

a punitive damages award’s ratio to the<br />

amount of compensatory damages, comparing<br />

the available civil penalties to the<br />

available criminal penalties, and applying<br />

so-called “reprehensibility” factors. As<br />

the Court noted in State Farm, reprehensibility<br />

is “the most important indicium”<br />

in assessing a punitive damages award’s<br />

excessiveness.<br />

<strong>The</strong> Court identified five factors to<br />

guide lower courts and juries assessing<br />

the reprehensibility of defendants’ conduct:<br />

(1) whether the harm caused was<br />

physical, as opposed to merely economic;<br />

(2) whether the conduct showed an indifference<br />

to or reckless disregard for the health<br />

or safety of others; (3) whether the target<br />

of the conduct was financially vulnerable;<br />

(4) whether the conduct was repetitive or<br />

was an isolated incident; and (5) whether<br />

the harm resulted from a defendant’s intentional<br />

misconduct. State Farm, 538 U.S. at<br />

419. <strong>The</strong> Court set forth these five factors,<br />

however, in the context of cases involv-<br />

ing economic torts. As a group, the factors<br />

provide a relatively poor framework for<br />

assisting juries and courts with assessing<br />

reprehensibility in product liability cases<br />

because these factors are typically found in<br />

many product liability actions and consequently<br />

fail to distinguish between degrees<br />

of reprehensibility. Indeed, depending on<br />

how you define the terms, three of the five<br />

State Farm factors are inherent in every<br />

product liability case, thus they don’t assess<br />

relative reprehensibility. See Table 1 on<br />

page 32.<br />

First, product liability cases almost<br />

always involve physical injuries rather than<br />

economic harm. Second, some courts have<br />

interpreted financial vulnerability not as<br />

Gore indicated, as meaning a defendant<br />

targeted a financially vulnerable plaintiff,<br />

but instead as meaning that the defendant<br />

had a greater net worth than the<br />

injured plaintiff or that the plaintiff’s injuries<br />

left him or her in a financially vulnerable<br />

position. See, e.g., Century Surety Co.<br />

v. Polisso, 139 Cal. App. 4th 922, 965 n.21<br />

(Cal. Ct. App. 2006). Under this expan-<br />

■ Diane Flannery is a partner and Jason Burnette is an associate in the Atlanta office of Jones Day. Ms.<br />

Flannery specializes in product liability litigation, and is a member of <strong>DRI</strong>. Mr. Burnette is part of the issues<br />

and appeal team at Jones Day.<br />

<strong>For</strong> <strong>The</strong> <strong>Defense</strong> ■ <strong>December</strong> <strong>2011</strong> ■ 31

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