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For The Defense, December 2011 - DRI Today

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Advocacy for the Generations—<br />

Days of Future… Past<br />

Dominic J. Gianna<br />

Talk about ending on a high note. As is<br />

customary, Saturday morning witnessed the final blockbuster<br />

presentation of the <strong>DRI</strong> Annual Meeting in the<br />

form of a fast-paced, high-tech, one-of-a-kind session<br />

from two internationally recognized masters of the art of<br />

persuasion: Thomas A. Mauet and Dominic J. Gianna. Mr.<br />

Mauet and Mr. Gianna used their unique blend of knowledge,<br />

educational expertise, and humor to lead their audience<br />

through centuries of advocacy, from Cicero to social<br />

media, from the past to the future and beyond.<br />

Using classic and popular film clips and live demonstrations,<br />

Mr. Mauet and Mr. Gianna illustrated how<br />

modern jurors think and why they act, explained communication<br />

differences among generations, and explored<br />

how to persuade jurors best once you understand those<br />

generational differences. In short, they illuminated how<br />

to “crack the jury code.” Describing what modern juries<br />

want from defense lawyers, they also offered some the<br />

fundamental mistakes to avoid. Interweaving Cicero’s<br />

seven maxims for the persuasive orator, Mr. Mauet and<br />

Mr. Gianna discussed the best ways, through visceral and<br />

visual communication, to frame your case with universal<br />

truths that will create in jurors the will to care about<br />

your position.<br />

<strong>The</strong> Distracted Nation—How<br />

Heavy Use of Technology Alters<br />

Our Behavior and Brains and<br />

Killed Two Rocket Scientists<br />

Pulitzer Prize- winning New<br />

York Times journalist Matthew<br />

D. Richtel speaks to Annual<br />

Meeting attendees on Friday<br />

morning in an education<br />

session that was moderated<br />

by Kurt M. Rozelsky of<br />

Smith Moore Leatherwood<br />

LLP and presented by the<br />

Insurance Law and Trucking<br />

Law Committees. Mr. Richtel<br />

provided attendees with a<br />

method for using technology<br />

to enhance productivity and<br />

personal interaction, yet avoid<br />

having it undermine our lives.<br />

Thomas A. Mauet<br />

<strong>For</strong> <strong>The</strong> <strong>Defense</strong> ■ <strong>December</strong> <strong>2011</strong> ■ 13

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