Report to the Community - Samuel Merritt University

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6 new brand identity no doubt you have noticed the new logo that graces the cover of this report. we hope you get a sense of the new look as you flip through the pages. new colors and images, and best of all, fresh words: the report to the community introduces a completely new way to communicate all the great things happening at samuel merritt university. please welcome our new brand identity! in late 2009, we asked san francisco brand specialists, mortar advertising (known for their work with golden gate university, stanford and sutter health vna & hospice) to think about how we might modernize and change the way we write and talk about smu. we needed a new way to describe our impact on the community and our commitment to becoming a nationally renowned university of health sciences. mortar started the makeover process by interviewing members of our staff, faculty, students, regents, and other healthcare professionals involved with our students. recommendations for a new logo and brand design were proposed, approved and the work of refreshing our identity began in earnest. at last count, the process involved over 3,000 members of our community including
ePort to the community 2010 — 2011 potential students, alumni, thought leaders and donors. many of you were kind enough to participate in providing your feedback on the chosen design, which is meant to convey smu’s new brand identity: > We are confident leaders. the health sciences community can look to us for inspiration, innovation and guidance. > We are thinkers AnD doers. we are an institution built by academic pioneers who support innovation and research. > We are people of the people. smu places a premium on providing hands-on, clinical excellence and inspiring exceptional interpersonal skills. > We have an emotionally superior staff. the many talented people of smu are passionate, encouraging and caring. > our students attend smu because it is the best. our academic environment is perceived as fast-paced, rigorous and prestigious with a diverse and thriving community. we’re glad to report that the new creative direction scored highly in every one of these areas. 7
Page 1 and 2: A mission to trAnsform the future o
Page 3 and 4: table of contents note to the commu
Page 5 and 6: ePort to the community 2010 — 201
Page 7: the balance of learning and doing t
Page 25 and 26: Physical Therapy and Occupational T
Page 31 and 32: learning benefit of simulation,”
Page 43 and 44: howard orthopedics, inc. dr. ralph
Page 45 and 46: dr. paul s. schwartz '79 dr. steven
Page 47 and 48: marjorie hammer carisa harris-adams
Page 49 and 50: PeGGe shumAn houser enDoWeD scholAr
Page 51 and 52: dr. & mrs. John s. hege Jan haskell
Page 53 and 54: marion a. mills donna barnes nelson
Page 55 and 56: In honor of Andre Singleton In hono
Page 57: 55 percent of all full-time faculty
Page 60:
let’s rAise the BAr for heAlthcAr
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Report to the Community - Samuel Merritt University

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