2013 rivista-italiana-difesa - Mönch Publishing Group

RIVISTA ITALIANA DIFESA
Publishing House:
Giornalistica Riviera S.C.
Via Martiri della Liberazione 79/3
16043 Chiavari (GE) Italy
Tel: (+39-0185) - 308606-309171
Fax: (+39-0185) - 309063
E-Mail: rid@rid.it
website: www.rid.it
Mönch
Media
2013
Director:
Mr. Franco Lazzari
(franco.lazzari@rid.it)
Editor-in-Chief:
Mr. Pietro Batacchi
(pietro.batacchi@rid.it)
Assistant Editor:
Mr. Eugenio Po
(eugenio.po@rid.it)
PUBLISHED MONTHLY IN ITALIAN
Publisher: Giornalistica Riviera S.C.
Executive Office:
Mönch Verlagsgesellschaft mbH
Heilsbachstrasse 26 · 53123 Bonn
Germany
Tel.: (+49-228) - 64 83-0
Fax: (+49-228) - 64 83-109
E-Mail: marketing@mpgbonn.de
Website: www.mpgbonn.de

It’s time to make the right choice
Planning your advertising campaign is today more important
than ever.
Planning your budget carefully and moderately to get out of your
money the best result possible is nowadays a must.
Evaluating with great attention which is the right media to reach
your target is now absolutely essential.
But making this choice for the Italian market has always been
very easy and it’s becoming easier and easier every year.
In fact every year RIVISTA ITALIANA DIFESA consolidates its
leadership of the Italian market of specialized magazines about
defence, homeland security, terrorism.
Every year RID increases the quality of its contents, the reliability
of the information provided, its credibility and its position as the
preferred instruments for all defense professionals, the only true
landmark, the only crossroad to receive and deliver information,
to plan a truly effective image campaign, to obtain the maximum
result with your spending.
This is the time to decide, to take the right decision. Today there
is no more room for a very spread image campaign, open to all
media at any level. Drastic choices are necessary.
But in this case the best choice is also the easiest choice:
just chose the number 1, just chose RID.
Because only RID is able to guarantee the best image, reaching
all professionals, all decision makers in Italy.
Because only RID is the “opinion maker for decision makers”.
And numbers are on our side:
- 31 years of publication always as undisputed number 1 in
defense information in Italy;
- almost 400 volumes published, including special issues and
annexes;
- nearly 40,000 pages of data, information and analysis;
- words, many words, hundreds of millions of words carefully
examined, controlled, verified;
- tens of thousands of readers every month, including defense
VIPs and decision makers at any political, military and
industrial level;
- hundreds of advertisers choosing RID since ever, since when
the first issue appeared in 1982.
No one else can guarantee anything similar in Italy.
That’s why even the toughest choices are extremely easy to
make, thanks to RID.
RIVISTA ITALIANA DIFESA, the only choice for your advertising
campaign.
RIVISTA ITALIANA DIFESA, the only possible choice to get the
best result out of your budget yesterday, today, tomorrow!
See you soon on our pages!
RIVISTA ITALIANA
DIFESA
Geographical Breakdown
of publication distribution within Italy
Piemonte, Valle d’Aosta 9.22%
Lombardia 20.96%
Liguria 6.22%
Veneto 10.53%
Trentito A.A. 1.40%
Friuli V.G. 5.67%
Emilia Romagna 11.24%
Toscana 7.76%
Umbria 1.25%
Marche 1.66%
Lazio 10.51%
Abruzzo e Molise 1.22%
Campania 3.32%
Puglia 2.50%
Basilicata 0.28%
Calabria 1.02%
Sicilia 2.86%
Sardegna 2.38%
100.00%
RID - RIVISTA ITALIANA DIFESA
Frequency: monthly magazine (12 issues per year)
Language: Italian
Circulation: 30,000 per issue
Distribution:
Monthly circulation: 30,000
Distribution in Italy: 96,4%
Distribution abroad: 3,6%
Readership Analysis
National Defence Ministries and
administration, procurement/
defence committees, general
staff, military attaches,
foreign embassies
8,2%
Defence and
related
industry
13,6%
30,1%
Armed forces,
staff and units
43,9%
Others (private
persons, libraries of
universities,
etc.)
1,2%
Legislative and
parliamentary
commissions
and
government
administration
3,2%
State owned
armament
factories,
arsenals, R+D
establishments,
science
TOTAL 100,2%*
*The total exceeds 100% slighty due to the rounding off of figures.
Readers per copy: 3,1
Male: 93.4%
Female: 6.6%
Age Analysis of Publication Readership:
from 15 to 24 years: 11.7%
from 25 to 34 years: 21.8%
from 35 to 44 years: 23.1%
from 45 to 54 years: 22.1%
from 55 to 64 years: 12.6%
65 years and above: 8.7%
Socioeconomic Breakdown of Publication
Readership: higher income level: 40.7%
medium income level: 53.1%
lower income level: 6.2%
Mönch Publishing Group
Heilsbachstrasse 26 · 53123 Bonn · Germany
Phone: +49-228-6483-0 · Fax: +49-228-6483-109 · E-Mail: marketing@mpgbonn.de

RIVISTA ITALIANA
DIFESA
Magazine Size: 297 mm high by 210 mm wide
Type Area: 270 mm high by 185 mm wide
Full bleed page 303 mm high by 216 mm wide
Double bleed page 303 mm high by 426 mm wide
Double page spread
270 mm high by 396 mm wide
Two half pages across gutter
135 mm high by 396 mm wide
Size Height by Width mm
Advertisement 2/1 pages 270 mm by 396 mm
Sizes: full page 270 mm by 185 mm
3/4 page 270 mm by 135 mm/ 195 by 185
2/3 page 270 mm by 120 mm/ 180 by 185
junior page185 mm by 135 mm
1/2 page 270 mm by 090 mm/ 135 by 185
2/2 page 135 mm by 396 mm
1/3 page 135 mm by 062 mm/0 90 by 185
1/4 page 135 mm by 090 mm/0 65 by 185
1/8 page 065 mm by 090 mm/0 43 by 135/ 32 by 185
Subject: Defence technology, aerospace, defence economics and
policies, logistics, peacekeeping, peace enforcing, homeland
defence
Publisher: GIORNALISTICA RIVIERA S.C.
Advertising
administration: Mönch Verlagsgesellschaft mbH
Heilsbachstrasse 26, 53123 Bonn,
Germany
Telephone: (+49-228) - 64 83-0
Fax: (+49-228) - 64 83-109
E-Mail: marketing@mpgbonn.de
Frequency: 12 issues per year
Closing date for
reservations: See editorial schedule
Terms
of payment: 30 days after invoice date, no discount.
Bank account: Deutsche Bank Bonn acc. 326 659000
(BLZ / Sort Code 380 700 59)
BIC: DEUTDEDK380
IBAN: DE55 3807 0059 0326 6590 00
Sparkasse Bonn acc. 310 13667
(BLZ / Sort Code 380 500 00)
BIC/SWIFT: BONSDE33
IBAN: DE60 3805 0000 0031 0136 67
Special 1. A one-off charge of € 250 will be applied for
Conditions: minor amendments to advertising copy
(e.g. Exhibition “flashes”, spelling corrections)
Rate Card No.: 25
Effective January 1, 2013 Circulation 30,000
Covers:
2nd cover
3rd cover
4th cover
Surcharges:
Special Colour:
Special Size:
Special Position:
Box Fee:
Discounts:
These are applicable to individual companies for individual titles, not to
companies grouped under a single representa tive, or across multiple titles.
(2012 calendar year only)
3 ads 2%
6 ads or 4 pages 5%
9 ads or 7 pages 8%
12 ads or 10 pages 12%
more than 12 ads or 10 pages 15%
Employment advertising: 10%
Size: b/w 2-c 3-c 4-c
2/1
1/1
3/4
2/3
Junior / Island
1/2
2/2
1/3
1/4
1/8
2. Any advertisement across the gutter smaller than
2/2 in size will attract a 30% surcharge.
Basic type: Switzerland Narrow 10/11,5
Printing Offset to 48 screen for b/w ads
specifications: Offset to 54 screen for colour ads
Colours: European scale, otherwise special colour surcharge
Printing material: Only material submitted in electronic format
(better if high resolution PDF files). For more info, please get
in touch with the Publishing House by e-mail (rid@rid.it).
Proof sheets will not be provided
Miscellaneous: The publisher reserves in principle the right to accept advertisements,
alter text, publish and change advertisements.
Competitors cannot be excluded. Colour, as well as b/w films
produced upon order of the client and translations will be
invoiced at production costs. We cannot accept liability
for errors in translation as we provide this only as aspecial
service to the client.
Advertisements may be cancelled up to the closing date
for reservations, colour advertisements until 14 days before
clo sing date for reservations.
Cover pages may not be cancelled.
Competency: City of Bonn (Germany)
Sales tax will be additionally billed.
Mönch Publishing Group
Heilsbachstrasse 26 · 53123 Bonn · Germany
Phone: +49-228-6483-0 · Fax: +49-228-6483-109 · E-Mail: marketing@mpgbonn.de
www.mpgbonn.de

Editorial Programme
RIVISTA ITALIANA DIFESA 2013
RD = Reservation Deadline / CD = Copy Deadline / PD = Publication Date
January (RID 01/2013) RD: 22 Nov 2012
CD: 29 Nov 2012
PD: 19 Dec 2012
- The OTO MELARA Naval Artillery Systems: the State-of-the-Art
- The 2013 Italian Defence Budget
- Nano Technologies
- Precision Guided Aerial Delivery Systems
February (RID 02/2013) RD: 17 Dec 2012
CD: 21 Dec 2012
PD: 24 Jan 2013
- NATO Smart Defence Initiatives: an Analysis
- ASTER: latest ATBM developments
- Mini-UAVs
- Unmanned Surface Vehicles: the State-of-the-Art
March (RID 03/2013) RD: 25 Jan 2013
CD: 28 Jan 2013
PD: 20 Feb 2013
- Rheinmetall Naval Activities
- Report: Shot Show 2013
- Embraer TUCANO and SUPER TUCANO
- The Italian Army SOF Command
April (RID 04/2013) RD: 20 Feb 2013
CD: 25 Feb 2013
PD: 22 Mar 2013
- The 2013 USA Defence Budget
- Report: IDEX 2013
- AgustaWestland Helicopters: an Update
- The Polish SOF Command
May (RID 05/2013) RD: 25 Mar 2013
CD: 29 Mar 2013
PD: 23 Apr 2013
- The Main European Countries 2013 Defence Budgets: a Comparison
- The Future Soldier Programmes in Asia
- The USAF Special Operation Forces
- Report: IWA 2013
June (RID 06/2013) RD: 22 Apr 2013
CD: 29 Apr 2013
PD: 22 May 2013
- The Italian Army RISTA-EW Brigade
- Support Ships
- ASPIDE Next Generation Surface-to-Air missile
- The Royal Malaysian Navy
Right of alternation reserved
Mönch Publishing Group
Heilsbachstrasse 26 · 53123 Bonn · Germany
Phone: +49-228-6483-0 · Fax: +49-228-6483-109 · E-Mail: marketing@mpgbonn.de
www.mpgbonn.de
July (RID 07/2013) RD: 27 May 2013
CD: 03 June 2013
PD: 21 June 2013
- Report: IDEF 2013
- The Scout Cavalry of the Italian Army
- Interview to the Italian Defence Chief of Staff
- QF-16: the last “manned” target
August (RID 08/2013) RD: 24 June 2013
CD: 01 July 2013
PD: 22 July 2013
- Report: Le Bourget Paris Air Show 2013
- On-board Small Arms
- UNIFIL: the Current Status
- The Canadian Army
September (RID 09/2013) RD: 10 July 2013
CD: 15 July 2013
PD: 22 Aug 2013
- Propulsion Systems for UAVs
- Report: the ANUTEI Symposium of the Italian Army
- Mine Counter-Measures Systems of Tomorrow
- The PiaggioP-180 for in-Flight Radio Measurements
October (RID 10/2013) RD: 26 Aug 2013
CD: 02 Sep 2013
PD: 20 Sep 2013
- TUSCANIA: the Carabinieri’s Parachute Regiment
- The FREMM Frigates of the Italian Navy
- Amphibious Operation Helicopters
- The reformation of the Bundeswehr
November (RID 11/2013) RD: 24 Sep 2013
CD: 02 Oct 2013
PD: 21 Oct 2013
- Report: DSEI 2013
- Restructuring the European Defence Industry
- The Indian Air Force
- COTS and the Merchant or Mixed Classification
December (RID 12/2013) RD: 25 Oct 2013
CD: 31 Oct 2013
PD: 21 Nov 2013
- Report: AUSA 2013
- Spacecrafts for old satellites recovery & recycling or destruction
- Interview to the Italian General Secretary of Defence
- The Austrian Air Force