2013 rivista-italiana-difesa - Mönch Publishing Group
2013 rivista-italiana-difesa - Mönch Publishing Group
2013 rivista-italiana-difesa - Mönch Publishing Group
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RIVISTA ITALIANA DIFESA<br />
<strong>Publishing</strong> House:<br />
Giornalistica Riviera S.C.<br />
Via Martiri della Liberazione 79/3<br />
16043 Chiavari (GE) Italy<br />
Tel: (+39-0185) - 308606-309171<br />
Fax: (+39-0185) - 309063<br />
E-Mail: rid@rid.it<br />
website: www.rid.it<br />
<strong>Mönch</strong><br />
Media<br />
<strong>2013</strong><br />
Director:<br />
Mr. Franco Lazzari<br />
(franco.lazzari@rid.it)<br />
Editor-in-Chief:<br />
Mr. Pietro Batacchi<br />
(pietro.batacchi@rid.it)<br />
Assistant Editor:<br />
Mr. Eugenio Po<br />
(eugenio.po@rid.it)<br />
PUBLISHED MONTHLY IN ITALIAN<br />
Publisher: Giornalistica Riviera S.C.<br />
Executive Office:<br />
<strong>Mönch</strong> Verlagsgesellschaft mbH<br />
Heilsbachstrasse 26 · 53123 Bonn<br />
Germany<br />
Tel.: (+49-228) - 64 83-0<br />
Fax: (+49-228) - 64 83-109<br />
E-Mail: marketing@mpgbonn.de<br />
Website: www.mpgbonn.de
It’s time to make the right choice<br />
Planning your advertising campaign is today more important<br />
than ever.<br />
Planning your budget carefully and moderately to get out of your<br />
money the best result possible is nowadays a must.<br />
Evaluating with great attention which is the right media to reach<br />
your target is now absolutely essential.<br />
But making this choice for the Italian market has always been<br />
very easy and it’s becoming easier and easier every year.<br />
In fact every year RIVISTA ITALIANA DIFESA consolidates its<br />
leadership of the Italian market of specialized magazines about<br />
defence, homeland security, terrorism.<br />
Every year RID increases the quality of its contents, the reliability<br />
of the information provided, its credibility and its position as the<br />
preferred instruments for all defense professionals, the only true<br />
landmark, the only crossroad to receive and deliver information,<br />
to plan a truly effective image campaign, to obtain the maximum<br />
result with your spending.<br />
This is the time to decide, to take the right decision. Today there<br />
is no more room for a very spread image campaign, open to all<br />
media at any level. Drastic choices are necessary.<br />
But in this case the best choice is also the easiest choice:<br />
just chose the number 1, just chose RID.<br />
Because only RID is able to guarantee the best image, reaching<br />
all professionals, all decision makers in Italy.<br />
Because only RID is the “opinion maker for decision makers”.<br />
And numbers are on our side:<br />
- 31 years of publication always as undisputed number 1 in<br />
defense information in Italy;<br />
- almost 400 volumes published, including special issues and<br />
annexes;<br />
- nearly 40,000 pages of data, information and analysis;<br />
- words, many words, hundreds of millions of words carefully<br />
examined, controlled, verified;<br />
- tens of thousands of readers every month, including defense<br />
VIPs and decision makers at any political, military and<br />
industrial level;<br />
- hundreds of advertisers choosing RID since ever, since when<br />
the first issue appeared in 1982.<br />
No one else can guarantee anything similar in Italy.<br />
That’s why even the toughest choices are extremely easy to<br />
make, thanks to RID.<br />
RIVISTA ITALIANA DIFESA, the only choice for your advertising<br />
campaign.<br />
RIVISTA ITALIANA DIFESA, the only possible choice to get the<br />
best result out of your budget yesterday, today, tomorrow!<br />
See you soon on our pages!<br />
RIVISTA ITALIANA<br />
DIFESA<br />
Geographical Breakdown<br />
of publication distribution within Italy<br />
Piemonte, Valle d’Aosta 9.22%<br />
Lombardia 20.96%<br />
Liguria 6.22%<br />
Veneto 10.53%<br />
Trentito A.A. 1.40%<br />
Friuli V.G. 5.67%<br />
Emilia Romagna 11.24%<br />
Toscana 7.76%<br />
Umbria 1.25%<br />
Marche 1.66%<br />
Lazio 10.51%<br />
Abruzzo e Molise 1.22%<br />
Campania 3.32%<br />
Puglia 2.50%<br />
Basilicata 0.28%<br />
Calabria 1.02%<br />
Sicilia 2.86%<br />
Sardegna 2.38%<br />
100.00%<br />
RID - RIVISTA ITALIANA DIFESA<br />
Frequency: monthly magazine (12 issues per year)<br />
Language: Italian<br />
Circulation: 30,000 per issue<br />
Distribution:<br />
Monthly circulation: 30,000<br />
Distribution in Italy: 96,4%<br />
Distribution abroad: 3,6%<br />
Readership Analysis<br />
National Defence Ministries and<br />
administration, procurement/<br />
defence committees, general<br />
staff, military attaches,<br />
foreign embassies<br />
8,2%<br />
Defence and<br />
related<br />
industry<br />
13,6%<br />
30,1%<br />
Armed forces,<br />
staff and units<br />
43,9%<br />
Others (private<br />
persons, libraries of<br />
universities,<br />
etc.)<br />
1,2%<br />
Legislative and<br />
parliamentary<br />
commissions<br />
and<br />
government<br />
administration<br />
3,2%<br />
State owned<br />
armament<br />
factories,<br />
arsenals, R+D<br />
establishments,<br />
science<br />
TOTAL 100,2%*<br />
*The total exceeds 100% slighty due to the rounding off of figures.<br />
Readers per copy: 3,1<br />
Male: 93.4%<br />
Female: 6.6%<br />
Age Analysis of Publication Readership:<br />
from 15 to 24 years: 11.7%<br />
from 25 to 34 years: 21.8%<br />
from 35 to 44 years: 23.1%<br />
from 45 to 54 years: 22.1%<br />
from 55 to 64 years: 12.6%<br />
65 years and above: 8.7%<br />
Socioeconomic Breakdown of Publication<br />
Readership: higher income level: 40.7%<br />
medium income level: 53.1%<br />
lower income level: 6.2%<br />
<strong>Mönch</strong> <strong>Publishing</strong> <strong>Group</strong><br />
Heilsbachstrasse 26 · 53123 Bonn · Germany<br />
Phone: +49-228-6483-0 · Fax: +49-228-6483-109 · E-Mail: marketing@mpgbonn.de
RIVISTA ITALIANA<br />
DIFESA<br />
Magazine Size: 297 mm high by 210 mm wide<br />
Type Area: 270 mm high by 185 mm wide<br />
Full bleed page 303 mm high by 216 mm wide<br />
Double bleed page 303 mm high by 426 mm wide<br />
Double page spread<br />
270 mm high by 396 mm wide<br />
Two half pages across gutter<br />
135 mm high by 396 mm wide<br />
Size Height by Width mm<br />
Advertisement 2/1 pages 270 mm by 396 mm<br />
Sizes: full page 270 mm by 185 mm<br />
3/4 page 270 mm by 135 mm/ 195 by 185<br />
2/3 page 270 mm by 120 mm/ 180 by 185<br />
junior page185 mm by 135 mm<br />
1/2 page 270 mm by 090 mm/ 135 by 185<br />
2/2 page 135 mm by 396 mm<br />
1/3 page 135 mm by 062 mm/0 90 by 185<br />
1/4 page 135 mm by 090 mm/0 65 by 185<br />
1/8 page 065 mm by 090 mm/0 43 by 135/ 32 by 185<br />
Subject: Defence technology, aerospace, defence economics and<br />
policies, logistics, peacekeeping, peace enforcing, homeland<br />
defence<br />
Publisher: GIORNALISTICA RIVIERA S.C.<br />
Advertising<br />
administration: <strong>Mönch</strong> Verlagsgesellschaft mbH<br />
Heilsbachstrasse 26, 53123 Bonn,<br />
Germany<br />
Telephone: (+49-228) - 64 83-0<br />
Fax: (+49-228) - 64 83-109<br />
E-Mail: marketing@mpgbonn.de<br />
Frequency: 12 issues per year<br />
Closing date for<br />
reservations: See editorial schedule<br />
Terms<br />
of payment: 30 days after invoice date, no discount.<br />
Bank account: Deutsche Bank Bonn acc. 326 659000<br />
(BLZ / Sort Code 380 700 59)<br />
BIC: DEUTDEDK380<br />
IBAN: DE55 3807 0059 0326 6590 00<br />
Sparkasse Bonn acc. 310 13667<br />
(BLZ / Sort Code 380 500 00)<br />
BIC/SWIFT: BONSDE33<br />
IBAN: DE60 3805 0000 0031 0136 67<br />
Special 1. A one-off charge of € 250 will be applied for<br />
Conditions: minor amendments to advertising copy<br />
(e.g. Exhibition “flashes”, spelling corrections)<br />
Rate Card No.: 25<br />
Effective January 1, <strong>2013</strong> Circulation 30,000<br />
Covers:<br />
2nd cover<br />
3rd cover<br />
4th cover<br />
Surcharges:<br />
Special Colour:<br />
Special Size:<br />
Special Position:<br />
Box Fee:<br />
Discounts:<br />
These are applicable to individual companies for individual titles, not to<br />
companies grouped under a single representa tive, or across multiple titles.<br />
(2012 calendar year only)<br />
3 ads 2%<br />
6 ads or 4 pages 5%<br />
9 ads or 7 pages 8%<br />
12 ads or 10 pages 12%<br />
more than 12 ads or 10 pages 15%<br />
Employment advertising: 10%<br />
Size: b/w 2-c 3-c 4-c<br />
2/1<br />
1/1<br />
3/4<br />
2/3<br />
Junior / Island<br />
1/2<br />
2/2<br />
1/3<br />
1/4<br />
1/8<br />
2. Any advertisement across the gutter smaller than<br />
2/2 in size will attract a 30% surcharge.<br />
Basic type: Switzerland Narrow 10/11,5<br />
Printing Offset to 48 screen for b/w ads<br />
specifications: Offset to 54 screen for colour ads<br />
Colours: European scale, otherwise special colour surcharge<br />
Printing material: Only material submitted in electronic format<br />
(better if high resolution PDF files). For more info, please get<br />
in touch with the <strong>Publishing</strong> House by e-mail (rid@rid.it).<br />
Proof sheets will not be provided<br />
Miscellaneous: The publisher reserves in principle the right to accept advertisements,<br />
alter text, publish and change advertisements.<br />
Competitors cannot be excluded. Colour, as well as b/w films<br />
produced upon order of the client and translations will be<br />
invoiced at production costs. We cannot accept liability<br />
for errors in translation as we provide this only as aspecial<br />
service to the client.<br />
Advertisements may be cancelled up to the closing date<br />
for reservations, colour advertisements until 14 days before<br />
clo sing date for reservations.<br />
Cover pages may not be cancelled.<br />
Competency: City of Bonn (Germany)<br />
Sales tax will be additionally billed.<br />
<strong>Mönch</strong> <strong>Publishing</strong> <strong>Group</strong><br />
Heilsbachstrasse 26 · 53123 Bonn · Germany<br />
Phone: +49-228-6483-0 · Fax: +49-228-6483-109 · E-Mail: marketing@mpgbonn.de<br />
www.mpgbonn.de
Editorial Programme<br />
RIVISTA ITALIANA DIFESA <strong>2013</strong><br />
RD = Reservation Deadline / CD = Copy Deadline / PD = Publication Date<br />
January (RID 01/<strong>2013</strong>) RD: 22 Nov 2012<br />
CD: 29 Nov 2012<br />
PD: 19 Dec 2012<br />
- The OTO MELARA Naval Artillery Systems: the State-of-the-Art<br />
- The <strong>2013</strong> Italian Defence Budget<br />
- Nano Technologies<br />
- Precision Guided Aerial Delivery Systems<br />
February (RID 02/<strong>2013</strong>) RD: 17 Dec 2012<br />
CD: 21 Dec 2012<br />
PD: 24 Jan <strong>2013</strong><br />
- NATO Smart Defence Initiatives: an Analysis<br />
- ASTER: latest ATBM developments<br />
- Mini-UAVs<br />
- Unmanned Surface Vehicles: the State-of-the-Art<br />
March (RID 03/<strong>2013</strong>) RD: 25 Jan <strong>2013</strong><br />
CD: 28 Jan <strong>2013</strong><br />
PD: 20 Feb <strong>2013</strong><br />
- Rheinmetall Naval Activities<br />
- Report: Shot Show <strong>2013</strong><br />
- Embraer TUCANO and SUPER TUCANO<br />
- The Italian Army SOF Command<br />
April (RID 04/<strong>2013</strong>) RD: 20 Feb <strong>2013</strong><br />
CD: 25 Feb <strong>2013</strong><br />
PD: 22 Mar <strong>2013</strong><br />
- The <strong>2013</strong> USA Defence Budget<br />
- Report: IDEX <strong>2013</strong><br />
- AgustaWestland Helicopters: an Update<br />
- The Polish SOF Command<br />
May (RID 05/<strong>2013</strong>) RD: 25 Mar <strong>2013</strong><br />
CD: 29 Mar <strong>2013</strong><br />
PD: 23 Apr <strong>2013</strong><br />
- The Main European Countries <strong>2013</strong> Defence Budgets: a Comparison<br />
- The Future Soldier Programmes in Asia<br />
- The USAF Special Operation Forces<br />
- Report: IWA <strong>2013</strong><br />
June (RID 06/<strong>2013</strong>) RD: 22 Apr <strong>2013</strong><br />
CD: 29 Apr <strong>2013</strong><br />
PD: 22 May <strong>2013</strong><br />
- The Italian Army RISTA-EW Brigade<br />
- Support Ships<br />
- ASPIDE Next Generation Surface-to-Air missile<br />
- The Royal Malaysian Navy<br />
Right of alternation reserved<br />
<strong>Mönch</strong> <strong>Publishing</strong> <strong>Group</strong><br />
Heilsbachstrasse 26 · 53123 Bonn · Germany<br />
Phone: +49-228-6483-0 · Fax: +49-228-6483-109 · E-Mail: marketing@mpgbonn.de<br />
www.mpgbonn.de<br />
July (RID 07/<strong>2013</strong>) RD: 27 May <strong>2013</strong><br />
CD: 03 June <strong>2013</strong><br />
PD: 21 June <strong>2013</strong><br />
- Report: IDEF <strong>2013</strong><br />
- The Scout Cavalry of the Italian Army<br />
- Interview to the Italian Defence Chief of Staff<br />
- QF-16: the last “manned” target<br />
August (RID 08/<strong>2013</strong>) RD: 24 June <strong>2013</strong><br />
CD: 01 July <strong>2013</strong><br />
PD: 22 July <strong>2013</strong><br />
- Report: Le Bourget Paris Air Show <strong>2013</strong><br />
- On-board Small Arms<br />
- UNIFIL: the Current Status<br />
- The Canadian Army<br />
September (RID 09/<strong>2013</strong>) RD: 10 July <strong>2013</strong><br />
CD: 15 July <strong>2013</strong><br />
PD: 22 Aug <strong>2013</strong><br />
- Propulsion Systems for UAVs<br />
- Report: the ANUTEI Symposium of the Italian Army<br />
- Mine Counter-Measures Systems of Tomorrow<br />
- The PiaggioP-180 for in-Flight Radio Measurements<br />
October (RID 10/<strong>2013</strong>) RD: 26 Aug <strong>2013</strong><br />
CD: 02 Sep <strong>2013</strong><br />
PD: 20 Sep <strong>2013</strong><br />
- TUSCANIA: the Carabinieri’s Parachute Regiment<br />
- The FREMM Frigates of the Italian Navy<br />
- Amphibious Operation Helicopters<br />
- The reformation of the Bundeswehr<br />
November (RID 11/<strong>2013</strong>) RD: 24 Sep <strong>2013</strong><br />
CD: 02 Oct <strong>2013</strong><br />
PD: 21 Oct <strong>2013</strong><br />
- Report: DSEI <strong>2013</strong><br />
- Restructuring the European Defence Industry<br />
- The Indian Air Force<br />
- COTS and the Merchant or Mixed Classification<br />
December (RID 12/<strong>2013</strong>) RD: 25 Oct <strong>2013</strong><br />
CD: 31 Oct <strong>2013</strong><br />
PD: 21 Nov <strong>2013</strong><br />
- Report: AUSA <strong>2013</strong><br />
- Spacecrafts for old satellites recovery & recycling or destruction<br />
- Interview to the Italian General Secretary of Defence<br />
- The Austrian Air Force