27.11.06 Carlsberg in China .pdf - Carlsberg Group

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Economic fundamentals supporting beer market growth • Increasing consumption levels across China continue to drive overall beer market growth • Central government shifting focus from growth to creation of ‘harmonious society’, increasing rural incomes and consumption • Continued support to West China narrows disparity between East and West, increasing economic activities in West – therefore, expectation of higher beer market growth rate in West China • Emerging lower middle-class / middle-class allows for premiumisation of the category
Competition will continue • Consolidation trend and fight to increase market share will continue - Consolidation of owners, capacity and brands - Smaller and less effective brewers would not stay - Number of breweries and brands will decline over time • Brewers are becoming better at branding and management; and more conscious to deliver better results (particularly for listed brewery companies)
Page 1 and 2: Carlsberg in China Sunny Wong CEO,
Page 3 and 4: Overview of the China Beer Market
Page 5: Agenda • China Beer Market • Ou
Page 9 and 10: Agenda • China Beer Market • Ou
Page 11 and 12: Carlsberg’s Vision in China To be
Page 15 and 16: Carlsberg Investment in China - TIB
Page 17 and 18: Carlsberg Investment in China - XIN
Page 19 and 20: Carlsberg Investment in China - Geo
Page 21 and 22: Carlsberg Chill launched in August
Page 25 and 26: • Brand & Portfolio improvement
Page 27 and 28: Brand building and innovation: •
Page 29 and 30: Attention to the environment Carlsb
Page 33 and 34: Therefore, we expect continued grow
Page 35: Carlsberg Breweries Probably the be

27.11.06 Carlsberg in China .pdf - Carlsberg Group

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