27.11.06 Carlsberg in China .pdf - Carlsberg Group

Economic fundamentals supporting beer
market growth
• Increasing consumption levels across China continue to drive overall
beer market growth
• Central government shifting focus from growth to creation of
‘harmonious society’, increasing rural incomes and consumption
• Continued support to West China narrows disparity between East and
West, increasing economic activities in West – therefore, expectation
of higher beer market growth rate in West China
• Emerging lower middle-class / middle-class allows for premiumisation
of the category