27.11.06 Carlsberg in China .pdf - Carlsberg Group
27.11.06 Carlsberg in China .pdf - Carlsberg Group
27.11.06 Carlsberg in China .pdf - Carlsberg Group
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Potential of Ch<strong>in</strong>a beer market<br />
HL'000<br />
400,000<br />
350,000<br />
300,000<br />
250,000<br />
200,000<br />
150,000<br />
100,000<br />
50,000<br />
-<br />
252,547<br />
+10%<br />
277,567<br />
+10%<br />
+2007A to 2009F<br />
+2005A to 2007F<br />
CHG PA of +5%<br />
CHG PA of +6%<br />
379,257<br />
343,997<br />
306,156<br />
2003A 2004A 2005A 2007F 2010F<br />
Source: Ch<strong>in</strong>a State Statistics Bureau<br />
Potential of Ch<strong>in</strong>a Beer Market<br />
• Average annual growth estimated at around 5 to 6% per year<br />
• West Ch<strong>in</strong>a prov<strong>in</strong>ces are expected to grow at faster rate<br />
Low per capita consumption <strong>in</strong> west Ch<strong>in</strong>a prov<strong>in</strong>ces
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