27.11.06 Carlsberg in China .pdf - Carlsberg Group
27.11.06 Carlsberg in China .pdf - Carlsberg Group
27.11.06 Carlsberg in China .pdf - Carlsberg Group
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Build<strong>in</strong>g long-term susta<strong>in</strong>able<br />
growth<br />
– Consolidate and <strong>in</strong>tegration to yield synergy among<br />
breweries<br />
– Develop and tra<strong>in</strong> local talents to ensure adequate pool<br />
of high caliber management team to support grow<strong>in</strong>g<br />
bus<strong>in</strong>ess<br />
– Cont<strong>in</strong>u<strong>in</strong>g evaluation of further acquisition and cooperation<br />
opportunities<br />
– Cont<strong>in</strong>ue 2006 efforts <strong>in</strong> knowledge transfer &<br />
implementation of improvement projects (all functional<br />
areas)<br />
– Commercial enhancement programs <strong>in</strong> the pipel<strong>in</strong>e for<br />
different breweries to ma<strong>in</strong>ta<strong>in</strong> robust <strong>in</strong>-market strategy<br />
and skill development<br />
– Cont<strong>in</strong>ue brand build<strong>in</strong>g and portfolio improvement<br />
based on market demand and <strong>in</strong>novation to create new<br />
opportunities